Today, I want to share what I consider to be wisdom from the MLM trenches. These are some basic things you need to understand about building a successful network marketing business.
I take great pride in being a leader who stays in the trenches and does the things I want my team to do. My goal has always been to lead from the front and inspire people by my own personal example. Through the years, I have discovered what works and what doesn’t work. I’m going to share FIVE things you need to know and do, if you want to move your business forward.
Wisdom from the MLM Trenches
# 1: This business is a numbers game.
Selling is a numbers game. Network marketing is a numbers game. Anyone who tells you otherwise is lying to you or trying to sell you a course or system. Most people you talk to will not join your business. Most people you sponsor will do nothing and quit, regardless of what you do to help them.
The more people you approach, the more people you will recruit. The more people you will recruit, the more money you make. The more people you talk to about the products or services, the more sales you will get. Period!
Yes, this is also a game of skills and strategy and relationships. But, if you don’t go through the numbers, none of those things matter. As you get in the trenches and talk to lots of people, you will fine tune and master your skills. You should also be a student of your business, so you can develop additional skills and the right mindset.
Furthermore, if you can learn marketing and lead generation, your life will become much easier. Ideally, you want to generate leads while you sleep, using some type of automated lead generation system. This will keep your pipeline full at all times so you never run out of people to talk with.
If you are trying to do this to make a big income, you need to connect with MINIMUM 30 new prospects daily. You can do that in less than 2 hours a day if you have a plan. Where do you find these people? You learn marketing and lead generation so you have an endless supply of people to communicate with.
Finally, if you add the personal touch to everything you do, you will do even better. Work on your people skills. Show a genuine interest in others. Become more likeable. And keep talking with new prospects!
# 2: You only need a few good leaders to create a six figure income.
Most top earners make MOST of their income from just 1 to 3 people on their team, even if they’ve sponsored hundreds of people personally. That is a fact.
How many people will you need to sponsor to find your 3 serious people? Everyone has a different number. Your number might be 20, 50, 100 or even 500 personally enrolled reps. I don’t know your number. No one does. You just have to keep recruiting UNTIL you find them.
Your goal is to find these three leaders as quickly as possible. The sooner you can do it the faster your business will grow. To ensure this happens quickly, make sure you never let a month go by where you don’t personally enroll at least two to four new reps AND drive each leg of your team an additional 3-5 levels deeper.
More importantly, your leaders do not need to be personally sponsored by you. You should be “working through” everyone you sponsor and “taprooting” people whenever you can. People can lead you to people. Duds will lead you to studs. Keep driving each leg deeper and deeper UNTIL you find your leader. This is a much easier strategy to use than recruiting hundreds of people yourself.
# 3: Work with the willing.
You cannot make anyone successful in this business. I have tried. It almost killed me. All you can do is work with people who are coachable, hungry and willing to work. This represents no more than five to ten percent of your team, if that.
How do you know who these people are? They are at every event. They attend every call and webinar. They call you with questions. They are actively recruiting and retailing each month. And, they go out and do what you teach them to do! What a concept!
Do not work harder for a team member than they are willing to work for themselves. If you are constantly pouring time, money and energy into helping certain team members, but they are still dabbling or stalling, go work with someone else instead. Your time is valuable. Spend your time where it is deserved, rather than needed.
# 4: The fortune is in the follow up.
The fortune is in the follow up. You already know that. The average person will need to be followed up with at least 7 to 20 times BEFORE they make a buying decision. It is vital to know that every prospect is a prospect for life. More importantly, you need some type of follow up system so you can stay in touch with every prospect until they buy or die! It is VITAL that you keep a database or names list of EVERYONE you ever talk to about the products or business, and that you know what stage of the follow up process they are currently in.
If possible, you want to automate part of your follow up process by using an auto-responder. That has worked incredibly well for me. You should also include handwritten notes, postcards, texts, emails, and Facebook messages. Stay in touch with people without using pressure, hype or hard-selling and you will be amazed at how many people who initially told you NO eventually join your team or become a customer.
# 5: Mindset is everything.
That thing between your two ears will either help you or hurt you in this business. Mindset is everything in business and in life. This is something most people struggle with. At a minimum, you need to:
- Believe in yourself
- Believe in your company
- Believe in your products
- Believe in the industry
You must overcome your confidence and worthiness issues. You must replace your years of negative programming with positive thoughts. The only way to do this is through personal development. Read books, listen to mentors, attend events, listen to training programs and do whatever you can to replace your self-doubt and worthiness issues with positive thoughts. Make it a goal to get a little bit better every single day. It won’t happen overnight, but it’s vital that you do this.
My mindset is what held me back for more than 15-years in this industry. Don’t let that happen to you! Take your personal development as seriously as you do your kids! Your business will only grow as much as you do!
My Final Piece of Advice from the MLM Trenches
Get in the MLM Trenches and stay there. Avoid management mode and analysis by paralysis at all costs. Instead of trying to manage your team, show them what they should be doing by your own personal example. Also, do not think you need to know everything to get started or be successful. You will learn more by giving 100 presentations that you could in 20-years just studying how to be successful in the business. The best leaders are always in the MLM Trenches.
There you have it folks. This is my best wisdom from the MLM Trenches. I hope you found the information helpful. What are your thoughts? Leave a reply to this message and let me know what you think. I look forward to hearing from you. To your success!