I recently had a MLM Transformation. Think of it as a paradigm shift in the way I think about my business. I figured that sharing what I learned would also benefit my website visitors.
Let’s begin by defining what a transformation is, so you have a better understanding.
What is a Transformation?
A transformation refers to a fundamental change or alteration in form, nature, or appearance. It involves a profound shift from one state to another, often implying a significant evolution or metamorphosis. Transformations can occur in various domains, such as personal development, technology, business, or even the natural world. In the context of personal growth, a transformation may encompass a positive shift in mindset, behaviors, or beliefs, leading to a more fulfilling and purposeful life.
In technology and business, transformations often involve adopting new methodologies, systems, or strategies to enhance efficiency and adapt to evolving trends. Whether on an individual level or within broader societal frameworks, transformations are inherent in the dynamic nature of life and progress, marking the continuous journey of change and adaptation.
What I Was Taught
My first network marketing company was Amway. I spent 2.5 years with them and did well compared to most people. They taught me many valuable lessons that have helped me in life, in business, and in network marketing. For that I am grateful.
However, the training was partially flawed. Here’s why. I was taught to only look for go-getters. In fact, the only focus was looking for overly ambitious individuals who could see an opportunity when presented with one.
We were taught to look for people who would be all in, who would plug into the system, and work their business several hours EVERY day, on top of their full-time job. There was little, if any, focus on product sales or presenting the opportunity as a part-time side hustle. If people only wanted to buy the products, or wouldn’t put in a full-time effort, they were looked down on.
No one ever talked about the value of being a customer. No one taught about the benefit of earning an extra $100 to $500 per month. Instead, the only focus was on the big money.
To be fair, that was just my experience. I’m not knocking the company, or my upline. It’s what everyone was taught.
I did what I was taught. I signed up some distributors. However, most people I approached were not interested. Most people didn’t want to work another 3-4 hours per day on top of their full-time job. Most people had no desire in the big money.
I would get so frustrated that people couldn’t see what I saw. Sometimes, I would think these people were “losers.” I continued this mindset for many years in the industry, even after my time in Amway. It’s sad to say these things, but there is a valuable lesson to this story.
My MLM Transformation
My MLM Transformation happened a few years ago. I finally came to my senses and realized that everyone is wired differently. Not everyone wants the same things in life.
Not everyone is money motivated. Not everyone has the desire to own a business. Not everyone wants to be a millionaire or have a large income. Not everyone has the required skills, mindset, or discipline to own their own business. And that’s okay.
However, EVERYONE is a consumer. Everyone buys stuff every day of their life. Assuming you have a product that is excellent quality, at a fair price, and offers excellent value, LOTS of people will be interested in that. In addition, LOTS of people are interested in a side hustle income. They might enjoy their current career but could use some extra money each month to help improve their lifestyle or quality of life.
Yes, there are people out there who are high achievers, who are motivated by big money, but there is WAY MORE people in those other two groups.
If you only look for the high achievers and the one percenter, you are leaving 99% of your potential MLM Income on the table. Instead of looking for the one percenter, focus on the 99%. That’s where the money is made.
Focusing on the 99% will get you better results. It is a bigger pool of people. Teach people how they will benefit from your company’s products and show them how they can earn enough money to get their products for free each month or earn a few hundred dollars per month.
By taking this approach, you will make product sales, recruit some part-timers and product sellers, and even find a few good leaders. This is the smart way to do network marketing.
My New Focus
Going forward, everything I do in my own team will be designed around:
More focus on product training.
Most of my focus will be teaching people how to use the products, so they understand the benefits. We will discuss ingredients, benefits, and what makes our products different from the competition.
Teach skills to my team.
Most of my business training will be focused on SKILLS training. I will teach people the basic network marketing skills, so they know how to talk to people, overcome objections, make sales, and sign up new reps.
Teach people how to earn $200 to $500 per month.
Rather than talk about making millions, I will teach people how to make enough money to get their products for free each month. This will help with retention. I will spend less time talking about the possibilities of network marketing, and have more focus on showing people how to earn an extra few hundred dollars per month.
More focus on the community.
Everyone wants to be part of something bigger than themselves. This is a basic human need. I will make everyone feel important, whether they are a customer, part-timer, or serious rep. I will create a community that is positive and uplifting for everyone.
More contests and recognition for the part-timers.
All my contests will be designed for the part-timers. I will focus my recognition on the “little things” people can do to grow their business.
I believe this will have an enormous impact on my business. And of course, when I meet other people like me who want more than the average person, I will include them in my inner circle and personally mentor them to do what it takes to make the big bucks.
My Advice to You
Here’s my advice to you. Take an honest, objective look at your network marketing business. Ask yourself the following questions and be truthful with your response.
- What’s working in my business?
- What isn’t working?
- What am I not doing that I should be doing?
- What am I doing that I need to stop doing?
- What can I do more of?
- What can I do better?
- Am I sharing a balanced message with my prospects, talking about the products and the business?
- Do I have a community where everyone feels welcomed?
- Am I teaching SKILLS so people know what to do?
- Am I offering recognition and contests for everyone, or just the high performers?
- Am I accessible and providing good support to my team?
The answers to these questions will help you have your own MLM Transformation!
In conclusion, whether you’ve been involved in network marketing one month, or twenty years, it’s never too early or too late to have a MLM Transformation! Sometimes even the smallest changes in our mindset and daily routine can have the biggest impact on our business!
What are your thoughts about my MLM Transformation? Do you agree or disagree with me? Leave a comment below to let me know what you think. I look forward to hearing from you.
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Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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