MLM Team Names: Tips on Naming Your MLM Downline

What are the most common MLM Team Names and what should you know about them? Should you give your network marketing team a name? If so, what name should you pick and why?

In today’s post, I want to share my personal views about giving your network marketing team a name. Let’s get started.

Everyone Wants to Belong to Something

I’ve found that everyone wants to belong to something greater than themselves. It’s human nature to feel that way. We are a world of communities and an internet of niches! Everyone wants to be part of a team; especially a winning team.

Belonging to a team gives people purpose, identity, and a sense of belonging. It makes us feel good. I can’t speak for you, but some of my best memories in life were when I was part of a great team. This includes youth sports, fraternal organizations, the military, marriage, jobs, and countless other things.

Look at your own life for a moment. Think about your fondest memories. Chances are, they involved other people, not just your family. Chances are you were part of a team.

Network marketers want the same thing. They want to belong to something greater than themselves. They want to be part of a team. People in our industry get excited about belonging to a winning team. Don’t you?

When you attend your company’s events, isn’t it neat to see the different teams? Some teams have a custom hat, a custom shirt, a flashlight, streamers, or something else that differentiates them from every other team in the company. When you see the person walking around, you know what team they are affiliated with.

The company itself is also one team. But within the company there are many different organizations and smaller teams. Everyone you sponsor is part of your team. You are also part of your sponsor’s team, and their sponsor’s team.

If you have a downline (of any size) you should consider giving it a team name. Sound crazy? I don’t think so. If anything, I believe it will help improve the morale and motivation within your team. It will motivate people, excite them, and create enthusiasm in your group.

example mlm team names

Example MLM Team Names

Some example MLM Team Names include:

  1. The Go-Getters
  2. The Dreamers
  3. The Champions
  4. Financial Crusaders
  5. Future Diamonds
  6. Team Destiny
  7. The Rock Stars
  8. Team Freedom
  9. Team Achiever
  10. Team Victory
  11. Team Ruby
  12. Team Platinum
  13. Team Momentum
  14. Team Abundance
  15. Team All Stars
  16. The Lions
  17. The Magicians
  18. Team Chaos
  19. The Chargers
  20. The Dominators
  21. Team Rhino
  22. Team Outlaws
  23. Team Supreme
  24. The Rock Stars
  25. The Eagles
  26. Riot Crew
  27. The Rockers

This is just a small sample of MLM Team Names you could name your downline.

You could also include your first name and/or last name as part of the team name, although I don’t recommend that. Instead, I recommend you use something more generic, so it appeals to more people. Remember, it’s not about you; it’s about the team!

Other Ideas

When your downline has a team name, you can introduce new distributors to your team. This will give them a sense of belonging and a little extra excitement.

You can have shirts, certificates, bumper stickers, stationery, business cards, letterhead, pens, and other promotional items made up for your team. You could give away these items for free to new team members, or as prizes with team competitions.

In addition, you could create a team website using your team’s name. You could put password protected training materials on the website. You could create training videos and profile successful people on your team. As you can see, the options are endless.

mlm team names

My Experience with Team Names

All things aside, I think it’s much better to have a team name than not have one. If your upline has a team name, you should go with that initially. But, if you plan on being a leader yourself, I suggest you pick your own team name right from day one in the business.

It’s a great way to differentiate yourself and create your own team culture. The sooner you set-up your own team, the better.

During my time in Amway, I belonged to the World Wide Dream Builders. That was our line of sponsorship, system, and team name. At the time, I felt proud to be affiliated with that team.

Our team had large events and business meetings with its members. It was fun and exciting to be around other members in the team.

There was a great esprit de corps among the members. At the events we would have cheers, celebrate people’s success, and focus on the team.

In my own team, we are named THE RUNNERS. We have resources, tools, and websites that brand our team. More importantly, our team members love it!

People outside of the network marketing industry might think this is a little bit crazy. I don’t think so.

Think about how people rally behind their favorite sport’s team. They buy the team’s jersey, attend the games, and enjoying hanging out with other people who like the same team. I believe it’s just part of our human nature; how we are hard wired, to want to be part of a team.

Final Thoughts

In summary, MLM Team Names are an effective way to improve morale and enthusiasm in your downline. I’ve found that people like to belong to teams; especially a winning team. If you have a downline of any size, you should create your own team name.

If you are just getting started with your network marketing company, you should find out if anyone in your upline already has a team name in place. You could “plug in” to their team and utilize their resources or just create your own MLM team name from scratch.

What you do is up to you. Just keep in mind if there is already a team in place, there’s no reason to reinvent the wheel.

On a side note, what is your MLM Team Name? Leave a comment below and let us know what you think. I look forward to hearing from you. Have a great day.

Two Must Read Teamwork Books

If you’re looking for ideas to develop a winning team, I suggest these two books.

  • The Five Dysfunctions of a Team. This best-seller is told in a fable format. It talks about why most teams fail and what to do about it. If you’re trying to level up your leadership, and want a winning, cohesive team, order this book, read it, and apply what you learn. Order it on Amazon.
  • The 17 Laws of Team Work. Whether you are leading a team or part of a team, it’s important to be a team-player. In this amazing book, John will teach you 17 ways to do it. You can order it here on Amazon.

Suggested Reading:

  1. Top 10 Team Building Tips
  2. How to Create a Team Training Manual
  3. 10 Reasons People Won’t Join Your Team
  4. Recruit & Grow Rich
  5. Top Napoleon Hill Quotes
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

P.S. Level up your life today! FREE resources to help you improve your health, finances, business, and relationships. I'll even give you FREE leads and a free business plan template. Learn more.

91 thoughts on “MLM Team Names: Tips on Naming Your MLM Downline”

  1. MLM team names are very important. It is not easy to pick the right one, but surely it has to represent something unique and make people feel part of something.

  2. I think this is a very minor thing but oddly enough at times a name can sidetrack people. I know because it happened to me. Not by making names per say but I was seduced by the earning potential of this industry that my first months I centered all my goals into that and to my surprise it did not work. ha ha. I realized that there is more to MLM/ internet marketing.

    1. Yes, there is a lot more to the industry than making money. If your prospects can sense your greed or fear, they will run for the hills, and rightfully so. Success in our industry boils down to helping and serving people. Basically, we get paid to help people solve problems, via our products or opportunity.

  3. Thanks for the tips, it is indeed important in picking a name because it can give encouragement to each individual. Moreover, if the real statistics of the achievements of their team and other teams are conveyed to each member, this will make them compete to be the best.

    1. Absolutely. I love to have little friendly competitions within my own team. Sometimes I will have a contest where one team takes on another team. It always creates lots of excitement and growth in my business.

    1. Yes, the whole purpose of doing network marketing is the leverage. Without the leverage, you are nothing more than an underpaid salesperson. It really boils down to a lot of people all doing a little bit each, not one person doing a lot.

      1. Choosing a name may sound a piece of cake, but if you really take a closer look, it is important to choose the name for your team that resonates the vision and mission of the company & etc.. I’ve taken few names from your list, but haven’t picked one yet. 😉

  4. Love the creative name suggestions and huge emphasis on teamwork. Everyone likes to feel like they are a part of something and when team members are so close with one another, it becomes obligatory for them to do tasks effectively, so they won’t let the team down. Strong leaders motivate teams and having shirts, prizes and competitions makes workers less stressed and more hungry for success.

    1. All great points, Maury.

      Success in our industry is all about teamwork. No one succeeds alone. Great leaders understand this and do the little things to build esprit de corps and harmony within their team.

      Like you mentioned, shirts, prizes and competitions work great. They are an investment in your business.

    1. Generic is good, but any name is better than no name. Whatever name you choose, let people know WHY you chose it and tell them what it’s all about. That will make a big difference.

    1. Yes it is. And team members love it. They will wear the button, hat, shirt, or custom piece with pride. It’s no different than people wearing their sports jersey to support their favorite team.

  5. Thanks for sharing your thoughts and this valuable information. I agree, we all want to be part of something greater thank ourselves, even network marketers. I can see why is so important to have an attractive MLM team name.

  6. Am learning. But I have come to understand that, a good name counts a lot in network marketing.
    Our team name is “CandleLight”, which simply means we want to put light to as many lives of people as we may be able, and yet our light will not be extinguished by lighting others.

  7. Without a doubt, having a team name is very important to your success in network marketing. Don’t make the mistake of thinking you need a big team before you can pick a name. Come up with one as soon as possible. When people join your team, introduce them to the team and make them feel important. Send them something with your team name on it, like a coffee mug. When you do awards each month, print certificates with your team name on it. Just get creative.

    1. These are great ideas, Nick. Thanks for sharing. I do a certificate for my own team, for several different things, such as rank advancements, distributor of the week, etc. I had a logo made up with my team name on it and that goes on every single certificate. People love getting these things. They hang them on the wall in their office, share photos of them holding the award on Facebook, and countless other things. Anything you can do to make people feel like they are part of a team will definitely help with morale and retention.

  8. These are some great ideas on naming your MLM team. What you said really makes sense to me. People want to be part of something greater than themselves. Creating that team spirit is very powerful. It can unite people to work together, give them a sense of belonging, and create a strong team culture at the same time.

  9. Hi Chuck

    Thank you so much for this valuable information, as I was looking for ideas on a team name. Your suggestion to ask my team to have an input in it is a great idea, because then they will feel part of it. Thanks once again

    1. Yes, whenever you can get “buy in” from your team on your team name, it makes it even more powerful. I suggest people without a team name brainstorm a few ideas and then take a poll with their team to determine which one will be the best fit.

  10. As our company went into pre-launch, I asked my personally sponsored associates to come up with name suggestions and then I had everyone vote. Our team name is Genusity Team Freedom!

    1. That’s a great team name, Beverly. When you get the buy in from your team members, it’s even more powerful.

      My team in my MLM Company is the Rock Stars team. I try to do whatever I can to make everyone feel important and feel like they are part of something bigger than themselves. We do events, recognition, contests and much more.

      When I look back to other MLM Companies I have been in, the companies I did the best with were the ones with a great team culture.

  11. Great post, and I agree with you.
    Developing a team name and culture is something that works really well. I tried to avoid it for some time, but slowly came round to the fact that it could only enhance our business building efforts when everyone in the group could actually associate themselves with not only other distributors in the company, but those that are also part of their ‘team’, whether downline or crossline.

    1. Everyone wants to be part of something greater than themselves. This is why the companies that grow the fastest and biggest are the ones with ROCK SOLID cultures. When I think of Amway, Herbalife, Nu Skin, Mary Kay and Forever Living, they all have a team culture where people are encouraged to grow, recognition is provided and the events are powerful.

      Also, many of those leaders have team names for their groups. They do contests. They have special jargon. They have shirts for their team. They take trips together.

      The community is everything!

      1. Am very much inspired by your everything about MLM, am new and in a pioneering company with a very much interesting compensation plan, I can’t wait to choose you as a mentor in my journey 🙏🙏🙏

    2. Good to know that you finally realized the importance of team work. When people work together, anything is possible. Network marketing is definitely a team sport.

  12. This is great! Naming my team was the first thing I did :-). I agree with you saying that everyone wants to belong to something. We had Tshirts made up with our name and city on them and our teamed loved them!! I like your suggestions on names too.

  13. You want to establish a brand name for yourself: an inspiring, respectable name. You want your name to be something that won’t embarrass you if you make it big. If you name your team as a joke to make yourself laugh, guess what? Other people are going to find it ridiculous too. How many rock bands gave themselves a totally absurd name that they had to change once they found main stream popularity?

    Greg’s (above) point about people wanting to join a team just because they like the name (whether that is a conscious motivator or a subconscious one), is a great one. Sound like a winner, and you will attract other winners.

    1. Yes, you are absolutely right in really considering how that name will stand down the road. I believe it works well to have many people all throw in their ideas. I recently came across a website that is a contest-like site where companies put up a prize of $100, $200 up to $500 for people to come up with product or company names. This provides a system in which you have many minds all giving ideas. I believe it is called Squad help or something like that.

  14. I am in full agreement with having a team name for your MLM.

    The thought process behind T-shirts, E-books and other training materials with your copyrighted team name can be another income system. I also see where building websites around this team name will give you another advantage.

    The other fact of human kind is the same reason sports teams are so popular. People follow names. If you find a catchy name, I believe you will gain people who join just because of the team name. They will want to be winners because they want their team to win.

    Yes, a team name makes great sense. The main thing is to get creative.

    1. ‘Everyone wants to belong to something greater than themselves’ I love this…. I have been thinking of getting a different name for my team though I already have a team name(Award Winning Team), I thought of something different and that is taking out the team. I thought of PhENOmenal Entrepreneurs for my team. Now I know I have to also let my team members suggest a name so they all have a sense of belonging. Thanks for sharing this!

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