MLM Solo Ads: Buying, Selling, Directory and Tips for Success

Are you looking to buy or sell MLM solo ads? Would you like to know how they work? If so, you are in the right place at the right time. In today’s article I will share some of my best tips about buying and selling MLM solo ads, so you can get a positive return on your time and money investment. I don’t want you to waste your time or money or get scammed.

I’ve used MLM Solo Ads to build my email list and grow my network marketing business online during the past ten years. Other than pay-per-click advertising, solo ads are the fastest and easiest strategy I know of to build your email list QUICKLY.

MLM Solo Ads

What is a MLM Solo Ad?

A MLM solo ad is a marketing strategy commonly employed within the context of multi-level marketing (MLM) businesses. It involves purchasing advertising space from a publisher or a list owner who has a substantial following or database of subscribers interested in MLM opportunities. Unlike traditional advertising methods where ads are placed alongside other content, solo ads are standalone promotional emails sent to the subscribers of the publisher.

These emails typically highlight a specific MLM product, service, or opportunity and aim to drive traffic, leads, and conversions for the advertiser. MLM solo ads leverage the targeted nature of email marketing to reach individuals already interested in MLM opportunities, thereby potentially increasing the effectiveness of the advertising campaign.

Reasons to Buy Solo Ads

What I’d like to do in the paragraphs below is share a few reasons you should consider buying MLM Solo Ads to grow your MLM Business.

# 1: Ease of Use

Solo ads are very easy to do. Yes, there will be a short learning curve, but once you have purchased two or three solo ads you should know what you are doing. Compared to other marketing strategies, solo ads might just have the shortest learning curve.

# 2: Cost Effective

Compared to other advertising methods, solo ads are inexpensive. You can typically buy clicks for 30 to 50 cents each. I typically generate leads using solo ads in the $1 to $3 range, depending upon which vendor I use.

# 3: Fast Delivery

With solo ads, the ads start and finish quickly, normally in less than 48-hours. Compare that to other advertising strategies where it can take a week or two before your ad even starts.

# 4: Scale Your Business

Solo ads and paid advertising allow you to scale your business. Once you have an ad and capture page that convert well, you can just pump more and more money into your advertising and get a PREDICTABLE result.

Repeat customers that boast about your project or service and that bring friends with them

# 5: Generate Leads 24/7

Solo ads are a passive recruiting strategy. They are not tied to your time. You can generate leads while your sleep, which is exactly what you want.

# 6: Little Competition

With other marketing strategies, you are competing against many other network marketers. Personally, I do not know of any network marketers outside of my own team who use solo ads to grow their business. That’s something to consider.

# 7: Endless Supply of Leads

Solo ads will not become saturated anytime soon. There are thousands and thousands of sellers who will promote your link. Plus, these sellers are typically adding hundreds of fresh names to their email list daily.

# 8: Targeted Audience

MLM solo ads enable advertisers to reach a highly targeted audience interested in MLM opportunities, products, and services, increasing the likelihood of generating quality leads.

# 9: High Conversion Rates

With targeted messaging and audience segmentation, MLM solo ads have the potential to achieve higher conversion rates compared to less targeted advertising methods.

# 10: Trackable Metrics

Advertisers can track key metrics such as open rates, click-through rates, and conversions, allowing for data-driven decision-making and optimization of future campaigns.

Reasons to Sell Solo Ads

Becoming a solo ad vendor and selling solo ads can offer numerous benefits for individuals looking to monetize their email lists and digital assets. It provides a lucrative opportunity to monetize existing resources, such as email subscriber lists or website traffic. By selling solo ads, individuals can leverage their established audience base to generate passive income streams, with each ad placement potentially translating into revenue. This monetization strategy allows vendors to capitalize on the value of their audience’s attention, turning it into a profitable asset.

Moreover, becoming a solo ad vendor offers flexibility and scalability in terms of income generation. Vendors have the autonomy to set their own prices, determine the frequency and volume of ad placements, and select advertisers that align with their audience’s interests. This flexibility enables vendors to adapt their strategies based on market demand, optimizing their revenue potential. Additionally, as vendors grow their reputation and expand their network within the solo ad community, they can attract higher-paying advertisers and command premium rates for their ad placements, further enhancing their earning potential over time.

Overall, becoming a solo ad vendor presents a compelling opportunity for individuals to monetize their digital assets, capitalize on their audience’s engagement, and build a sustainable income stream in the realm of online advertising.

Example # 1: Weight Loss Product

Next, I’d like to share a few example solo ads, just to give you some ideas. Feel free to use these as is, or rewrite them to suit your needs.

Subject: Achieve Your Weight Loss Goals with [Your Weight Loss Product]

Hi [Prospect’s Name],

Are you ready to crush your weight loss goals and feel amazing in your own skin? Look no further!

I’m reaching out to introduce you to [Your Weight Loss Product], a game-changer in the world of wellness. Our clinically-proven formula is designed to help you shed those stubborn pounds and feel more energized than ever before.

With [Your Weight Loss Product], you’ll experience:

  • Rapid fat loss
  • Increased metabolism
  • Enhanced energy levels
  • Appetite suppression

Say goodbye to fad diets and hello to sustainable results! If you’re ready to take the first step towards a healthier, happier you, let’s chat.

Reply to this email or give me a call at [Your Contact Information] to learn more about how [Your Weight Loss Product] can help you reach your weight loss goals.

Here’s to your success!


Your Name & Contact Info

Example # 2: MLM Business

Subject: The System is the Solution!

Most people join a MLM Company because of the products. While the products are important, the most important thing in ANY business is the SYSTEM.

There must be a system to help you generate fresh leads, close sales, and launch new recruits. Without a good system, any business will fail.

This new cutting edge company offers you everything you need to succeed:

  1. Sound company leadership.
  2. A killer compensation plan.
  3. Amazing products at a fair price.

You would be CRAZY not to at least take a look and see what it’s all about.

Take a free tour to learn more! You will be glad that you did.


Your Name & Contact Info

Example # 3: A Network Marketing Company

Subject: Join the Coolest MLM Crew and Network Your Way to Success! 🚀

Hey [Prospect’s Name],

Ever dreamed of being a part of a squad where “work hard, play hard” is the only rule? Well, buckle up, because you’re about to meet the crew that’s redefining network marketing – and we want YOU to join the party!

Here’s the dealio: We’re not your grandma’s MLM Company. Nope, we’re the cool kids on the block, dishing out epic products and life-changing opportunities like they’re candy at a Halloween party. And guess what? You’re on the VIP guest list!

Now, I know what you’re thinking – “Why should I join your MLM Company?” Well, grab a seat (preferably one with a cup holder for your coffee) and let me hit you with the top reasons why becoming a part of our network marketing fam is the best decision you’ll ever make:

  1. Freedom, Baby! Say adios to the 9-to-5 grind and hello to a life where YOU call the shots. With network marketing, you’re the boss of your own destiny, paving your path to success on your terms (and maybe in your pajamas, too).
  2. Money, Money, Money! Cha-ching! Who doesn’t love a little extra cash in their pocket? With our killer compensation plan, you’ll be raking in the dough faster than you can say “show me the money!”
  3. Friends for Days! Picture this: A tribe of like-minded hustlers cheering you on every step of the way. Yep, that’s us! We’re not just colleagues – we’re family. And trust me, you won’t find a better crew to conquer the world with.
  4. Killer Products! Oh, did I forget to mention our products are chef’s kiss amazing? From skincare to supplements, we’ve got the goods to make your customers swoon (and keep ’em coming back for more).

So, what do you say, [Prospect’s Name]? Ready to dive headfirst into the wild and wonderful world of network marketing? If the answer is heck yes, hit reply and let’s chat about how you can become the newest member of our MLM dream team!

Can’t wait to welcome you aboard!

Cheers to new beginnings and endless possibilities!

Best Regards,

Your Name & Contact Information

Solo Ads Are a Great Way to Get Leads

How to Find a Good MLM Solo Ad Vendor

I like to share a few simple tips about how to find a good MLM Solo Ad. As of date, I’ve spent more than $50,000 on solo ads. I’ve done many things right and many things wrong. I hope you can learn from my successes and failures.

Tip # 1: Look for Guaranteed Clicks

When you buy a solo ad, you normally have two options. Some list owners offer a guaranteed amount of clicks to your website for a specific cost. For example, they might sell 200 clicks for $100.

Other list owners simply guarantee they will send out your email, but they cannot guarantee the results you will get with their service. When possible, choose list owners who offer guaranteed clicks. It doesn’t do you any good to spend money on a solo ad if the list is crap and no one clicks on your link to visit your website.

That being said, you need to make sure the clicks are REAL clicks, not bots. I’ve made and lost money with guaranteed clicks and with solo ads where guaranteed clicks weren’t offered.

Tip # 2: Look for Customer Testimonials and/or Reviews

On the solo ad sales page, look for client testimonials. If the service is good, there should be several customer testimonials, ideally lots of them. If possible, contact some of these people just to verify the testimonial is real and see what they have to really say about the service.

Many testimonials online are fake, so you need to do your due diligence before you buy a solo ad. You can also type in the name of the solo ad plus the word review or scam, into Google, and see what you get.

If the service is crappy, there is a good chance that several people wrote about it or did a video about it. Don’t take everything you read or see at face value, but at least do your due diligence and see what you can find. If there are lots of negative things about the solo ad service, I suggest you look for a different vendor.

What I do when looking at reviews is to eliminate the best and worst reviews and then see what most people are saying about the service.

Tip # 3: Find Out How the Person Built Their List

Ask the list owner how they built their email list. This is important. If the list is a bunch of “freebie seekers” you are probably wasting your time buying the solo ad. Instead, look for a list that has proven buyers in it. Find out what marketing strategies the list owner used to collect the names and emails and how often he/she sends emails to their list.

I would rather send an email to a list of buyers than a list of freebie seekers. A good list of 1,000 names can easily outperform a list of 5,000 junk names, so do the best you can to make sure the solo ad list is top quality.

Tip # 4: Find Out Their Refund Policy

Find out if the list owner offers a money back guarantee. In other words, if they offer 200 clicks, do they guarantee you will get at least 200 clicks? Will they resend your email if you don’t get the 200 clicks?

Just clarify what type of guarantee there is before you purchase a solo ad. Also, find out if they offer a money back guarantee if the ad doesn’t convert well. Most list owners won’t give you a refund, since it is a service, but if you don’t get any clicks, or if you get fewer clicks than promised, they should at least resend your ad to their list.

Tip # 5: Cheaper is Not Always Better

You get what you pay for. Cheaper is not always better. Sometimes you can find a cheap deal that is great quality. And other times it is a waste of money. I’ve tried many different solo ads and most of the cheap ones produced horrible results.

Even though they were cheap they didn’t generate many clicks, leads, or sales. On the other hand, the more expensive solo ads are not always the best choice either. You have to start small and test. You will never know if a solo ad will produce good results until you try it.

Typically, when I purchase a solo ad, I like to pay between 30 and 50 cents per click. That’s a good baseline. 

Tip # 6: How Long Will It Take to Send Out Your Solo Ad?

Many of the best solo ad services have a backlog. They sell so many solo ads that you might have to wait one to three weeks (or longer) before your ad goes out. Make sure you ask the list owner before you purchase a MLM Solo Ad, what the wait time is. That way you aren’t surprised in a bad way.

Tip # 7: Is the Seller Responsive?

I had to add this to my list of solo ad tips because I think it’s vitally important. Does the solo ad provider offer their phone number, so you can call them with your questions? How long does it take them to respond to your emails or calls? Are they polite and professional when you communicate with them? These are very important factors to me.

Solo Ads Training

Here is a training video about solo ads I did specifically for my team. I hope you enjoy it.

Buy a MLM Solo Ad Online: Suggested Vendors

Listed below are a some MLM Solo Ads vendors I use and recommend.

Your Advertising Center

This is a great resource for a ton of affordable traffic to your website. It’s also something a lot of people don’t know about, even though it’s been around more than 20-years now. I purchase ads here for my team advertising CO-OP and for myself. Learn more.


UDIMI is a broker for solo ad sellers and buyers. They connect the buyer and sellers and protect both parties during the transaction. There are hundreds of sellers you can buy solo ads from and their prices are quite competitive. If you’d like to learn more about Udimi, check out this link.

Best Solo Ad Tips

Tips for Success with Solo Ads

Here are my best success tips using MLM Solo Ads.

First off, only send people to a capture page, not a replicated website. Most people don’t buy something or join something the first time they learn about it. Your only goal is to “capture” their name and email so you can follow up with them in the days and weeks to come.

Next, always start small and test. If you have a $500 marketing budget, for example, start with a $20 test to see what type of conversion rate you get, before you commit to spending more money. Once you find something that works well, you can scale your efforts.

In addition, craft a good ad. Share your ad with a few experienced marketers to get their input, before you send it out. In the ad, write like you are having a conversation with someone and appeal to their emotions. Focus on the benefits, not the facts.

Whatever you do, pick an eye catching subject line. This is hands down the most important part of your solo ad. Without a good subject line, your email won’t get opened. If you have thirty minutes to write a solo ad, spend the first 15-minutes working on the subject line.

My final tip is to track each solo ad to measure the effectiveness. You want to look at the opt-in rate (what percentage of people who visit your web-page become a lead) and conversion rate (sales). The conversion rate is more important than the opt-in rate.

You should use a tracking code with each solo ad, so you can measure the results. Most affiliate programs let you do this easily. Just visit the back office. If that isn’t an option, you can purchase a simple software program online to allow you to create tracking codes.

Please know upfront that you will go through a learning curve with MLM Solo Ads, especially if this is new to you. It might take you 10 to 20 or more solo ads to figure out what works and what doesn’t work.

Even if your first few MLM Solo Ads don’t perform well, don’t give up and quit. Stay persistent and learn from your mistakes. You’ll figure it out in no time. 

Once you master solo ads you will have a constant flow of leads coming into your business every single day! It makes the business fun and easy.

Final Thoughts

In summary, I am a big fan of MLM Solo Ads. Whether you are a newbie or experienced network marketer, solo ads are one of the fastest and easiest ways to get more leads for your network marketing business.

The key is to find a good list and have a good offer. In the beginning, you will have to go through some trial and error to figure out what works best, so it’s in your best interest to start small and test everything you do. I hope that helps.

What are your thoughts? What type of results have you experienced with MLM Solo Ads? Leave a comment below to let me know what you think. I look forward to hearing from you.

Disclaimer: I am an affiliate with some of these solo ad services. Individual results will vary.

Recommended Reading
  1. Advice for Brand New MLM Reps
  2. MLM Deception: What Not to Do
  3. MLM Cross Recruiting
  4. Be a Better MLM Recruiter
  5. How to Build Your MLM Business Online
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

P.S. Level up your life today! FREE resources to help you improve your health, finances, business, and relationships. I'll even give you FREE leads and a free business plan template. Learn more.

17 thoughts on “MLM Solo Ads: Buying, Selling, Directory and Tips for Success”

  1. Hi Chuck,

    I thought solo ads were a thing of the past because the last time I used them was about 10 years ago for a program I was in.
    After reading your info I will have to consider solo ads again!
    It’s funny how you forget about things.


  2. Chuck, I just read this article and you have quite a few options. I’ve also looked at and I’ve never bought solo ads but I want the highest converting ones I can find. I’ve got a decent capture page to send them to. Which one would you say you have the highest conversions with or is it random? I’ve been using craigslist and have decent results but it’s expensive so I’m looking for a cheaper alternative.

    1. Whenever I buy solo ads or do any type of paid advertising, I test the results. I have done great with Craigslist and solo ads, but I’ve also had many failures. Start small, test each advertising source, and keep improving. If you have $100 to spend, buy three different ads for $33 each. By following this approach you can be systematic and work smart.

  3. I have used solo ads, but never from any of these. I will look into them.

    I want to say that you are absolutely correct in not leading with the business opportunity, or even products for that matter. The primary idea is to build your list, and by giving away something free like an eBook or whitepaper, you will draw many takers. It is also imperative that you aim these ads at your target market.

    I am going to look closer at these. I am always searching for ways to add names and emails to my list. Thanks Chuck.

  4. I have no experience with solo ads but they sound like something I want to look into further. I’m familiar with the pay per click ads and they are very hit or miss. You get lots of impressions but not necessarily lots of clicks. I like the idea of renting a list from someone with a better list in a target market. That way you know your message is going to the right audience and it’s coming to them from a trusted friend and its not something they stumbled upon on a search engine.

  5. I really like the idea of utilizing solo ads for MLM business growth, because they are cost effective and the payoff is huge. Because they are so affordable, even network marketing newcomers with small budgets can make use of them and help their businesses take off! Tools like solo ads keep the playing field level and give even the little guys an opportunity to get big and maybe even surpass the marketers they were renting clicks/lists from!

  6. Chuck, Are solo ads short like a classified ad, or longer with more information. Would you be willing to share a sample of a solo ad to give me a better idea of what kind of ad I should be writing? Thanks.

    1. Solo ads are typically one to three paragraphs long. They are short and to the point and basically have the same information that is on a capture page: a headline, a few bullet points and a call to action (along with your link). I will include a few solo ad examples below.

  7. I can definitely see where a MLM solo ad can be a very effective way to market and promote your business- especially to a new target audience or to a new target area. I have done a few myself but never as intensely as you are talking about here- might have to use them more frequently.

  8. Thanks for sharing all of the options. I would like to try one of these options myself but I’d probably need to do some more research to ensure I make the right choice. As of now, I am really liking the ViralURL Membership idea. It seems economically feasible and I like the idea of building something for the long-term rather than just a “right now” type of fix.

  9. I second your idea and has witnessed it myself that MLM Solo Ads are a big hit for success. I get numerous leads and that in an economical price too. I find this strategy costing me way less than what I pay for other advertising for traffic and the results are really good. To get success with Solo Ads you need to investigate and enroll with a listing that sounds viable for you MLM business.

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