MLM Solo Ads: Buying, Selling, Directory and Tips for Success

Are you looking to buy or sell MLM solo ads?  If so, you are in the right place.  In today’s article I want to share some of my best tips about buying and selling MLM solo ads, so you can get a positive return on your investment.  I don’t want you to waste your time or money or get scammed.

I have used LOTS of different MLM solo ads to build my email list and grow my network marketing business online during the past few years.  Other than pay-per-click advertising, solo ads are the fastest and easiest strategy I know of to build your email list QUICKLY.

What is a MLM Solo Ad?

A solo ad is simply when you pay someone with a targeted email list to send their list YOUR MESSAGE or advertisement.

This is how it works.  Someone has a large email list consisting of people in your target market. You pay the person a set amount of money for a set amount of clicks or for a one time use of their list. You then email the list owner your email message and they email it to their list on your behalf.  It’s really that simple.

Why Buy & Sell MLM Solo Ads?

mlm solo adsHere are some of the more popular reasons to use MLM Solo Ads.

Solo ads are quick and simple, and once you find an ad that works, you can scale your efforts easily.  They’re also cost effective.  I believe solo ads are one of the most cost effective ways to generate leads.  I normally generate my own leads for less than $1 each when I use solo ads.  In addition, it’s basically set it and forget it.  It doesn’t require much of your time.  You can buy an ad today and start getting leads within 24 hours.

When it comes to selling MLM Solo Ads, it can be a very lucrative income stream.  Just about every network marketer is looking for ways to generate more leads.  You could create a nice side business selling solo ads.  Many people make a full-time living selling solo ads.

Example # 1: MLM Solo Ad

Subject: Avoid Rejection and Build Your MLM Business Online, Tony!

Dear Tony:

Are you tired of chasing your friends and family to build your network marketing business?  Are you sick of the meetings, the constant rejection and having to deal with tire kickers?  If so, you’re not alone.

While the internet has completely revolutionized the industry, most reps are still taught to use “old school” techniques.  While those methods do work for some people, I think it makes more sense to leverage the internet whenever possible, so you can have a global reach and work smart.

I’ve found a great 10-day FREE MLM Boot Camp that teaches people how to build their network marketing business online, using attraction marketing.  I have taken the course myself and enjoyed it immensely.

If you’d like immediate access to this free information, check out this link to learn more.

In either case, I wish you all the best in your business.

Sincerely,

Chuck Holmes

Network Marketing Professional

Example # 2: MLM Solo Ad

Hi Mary:

Are you sick and tired of being sick and tired?  Would you like to have more time, more money and better health? Would you like to live life on your terms and really own your life?

I’m guessing your answer to that question is a big YES, or you wouldn’t be reading this email.  The truth is, if you keep doing what you are currently doing nothing in your life will change.  Success requires us to change and grow.

I’m looking for TWO people to mentor this year.  The ideal candidate is someone with a burning desire to change their life, who is coachable, willing to work hard and will follow my system.

My goal is to help these two people replace their full-time income, working part-time, within 12 to 18 months, so they can live life on their own terms.

If you want to be one of those two people, please reply to this email and I will tell you more about what I am doing and see if we are a good fit for each other.

Sincerely,

Charles Holmes, Entrepreneur

How to Find a Good MLM Solo Ad

I like to share a few simple tips about how to find a good MLM Solo Ad.  As of date, I’ve spent more than $5,000 on solo ads.  I’ve done many things right and many things wrong.  I hope you can learn from my successes and failures.

Tip # 1: Look for Guaranteed Clicks

When you buy a solo ad, you normally have two options. Some list owners offer a guaranteed amount of clicks to your website for a specific cost. For example, they might sell 200 clicks for $100. Other list owners simply guarantee they will send out your email, but they cannot guarantee the results you will get with their service. When possible, choose list owners who offer guaranteed clicks.  It doesn’t do you any good to spend money on a solo ad if the list is crap and no one clicks on your link to visit your website.

Tip # 2: Look for Customer Testimonials and/or Reviews

On the solo ad sales page, look for client testimonials. If the service is good, there should be some customer testimonials. If possible, contact some of these people just to verify the testimonial is real and see what they have to really say about the service. Many testimonials online are fake, so you need to do your due diligence before you buy a solo ad.  You can also type in the name of the solo ad plus the word review or scam, into Google, and see what you get.  If the service is crappy, there is a good chance that some people wrote about it or did a video about it. Don’t take everything you read or see at face value, but at least do your due diligence and see what you can find.  If there are lots of negative things about the solo ad service, I suggest you look for a different vendor.

Tip # 3: Find Out How the Person Built Their List

Ask the list owner how they built their email list. This is really important. If the list is a bunch of “freebie seekers” you are probably wasting your time buying the solo ad. Instead, look for a list that has proven buyers in it. Find out what marketing strategies the list owner used to collect the names and emails and how often he/she sends emails to their list.  I would personally much rather send an email to a list of buyers than a list of freebie seekers.  A good list of 1,000 names can easily outperform a list of 5,000 junkie names, so do the best you can to make sure the solo ad list is top quality.

Tip # 4: Find Out if They Offer a Money Back Guarantee

Find out if the list owner offers a money back guarantee. In other words, if they offer 200 clicks, do they guarantee you will get at least 200 clicks? Will they resend your email if you don’t get the 200 clicks? Just clarify what type of guarantee there is before you buy a solo ad. Also, find out if they offer a money back guarantee if the ad doesn’t convert well.  Most list owners won’t give you a refund, since it is a service, but if you don’t get any clicks, or if you get less clicks than promised, they should resend the ad to their list.

Tip # 5: Cheaper is Not Always Better

You get what you pay for. Cheaper is not always better. Sometimes you can find a cheap deal that is great quality. And other times it is a waste of money. I’ve tried many different solo ads and most of the cheap ones produced horrible results. Even though they were cheap they didn’t generate many clicks, leads or sales. On the other hand, the more expensive solo ads are not always the best either. You have to start small and test. You will never know if a solo ad will produce good results until you try it.

Tip # 6: How Long Will It Take to Send Your Solo Ad?

Many of the best solo ad services have a backlog. They sell so many solo ads that you might have to wait 1-3 months (or longer) before your ad goes out. Just make sure you ask the list owner before you buy a MLM Solo Ad, what the wait time is. That way you aren’t surprised in a bad way.

Tip # 7: Is the Seller Responsive?

I had to add this to my list of tips because I think it’s vitally important.  Does the solo ad provider offer their phone number, so you can call them with their questions?  How long does it take to respond to your emails or calls?  Are they polite and professional when you communicate with them?  These are very important factors to me.

Buy a MLM Solo Ad Online: Suggested Vendors

Listed below are a few MLM Solo Ads that I have used in the past and recommend myself.

# 1 Udimi

Udimi is one of the best places to buy a MLM solo ad online.  Udimi is a trusted and respected solo ad vendor.  They are basically a solo ad agency where thousands of people buy and sell solo ads every single day.  One of the things I like the most about Udimi is that they are a third party vendor.  They track the buyers and sellers to eliminate scams and protect everyone involved.

There is also a feedback system, so you can see which vendors are the most reputable.  You can even receive a refund if there is a dispute.  Basically, you are buying a certain amount of clicks to your website.  For example, you might buy 100 clicks to your capture page at the cost of fifty cents per click, which would cost you $50, plus a $2 or $3 admin fee.  Prices vary by niche and vendor, but most of their solo ads are normally in the 35 cents to 60 cents per click range.  They also have a wonderful affiliate program.  Learn more.

# 2 Herculist

This is a website I just recently started using.  Herculist is totally under the radar, but it’s been around more than 10 years now.  For a one time fee of less than $100, you can buy a yearly GOLD membership with them.  This allows you to send a solo ad once per day for an entire year to their list of nearly 80,000 subscribers.  Every time I send an email I get 10-20 new leads.  If I continue to do that for a year, I might get somewhere between 3,000 and 6,000 leads for my business.  Not bad for that small fee.  They also have many other options where you can buy different types of advertising within their website.  For someone on a budget, this is the place to get started.  In many cases, when you buy a solo ad, they even double or triple your order at no extra charge.  You even get paid $5 when you join for free.  They also have an amazing affiliate program.  Learn more about Herculist.

# 3 Extreme Lead Program

This company has mixed reviews online, but I like them and use them several times each year.  They have many different options for people with just about every type of budget.  I like their MLM Solo Ads, but I have had even better results with their contextual links.  They even have their own auto-responder program, leads you can buy, and many other services to choose from.  Learn more about Extreme Lead Program.

# 4 List Joe

List Joe is a safelist, which is a database of members interested in online opportunities, who give each other permission to email each other about different business opportunities. I recently became a member.  I am very happy with their service.  By upgrading your account to a paying member, like I did, you can send a solo ad to 3,000 people every three days. That’s 10 solo ads per month, to to a total of 30,000 people, which comes out to 360,000 people per year.  You also have the option to buy MLM solo ads from List Joe for less than $50 each.  The more solo ads you buy at once, the cheaper they are. That lets you send a MLM solo ad to over 80,000 members.  As a paid member, you also get many other free advertising options.  This is one of my “secret” places to get leads. Learn more.

# 5 Viral URL

I am a big fan of Viral URL.  They are a safelist and they also allow you to purchase solo ads.  I am an ELITE member with them and think they offer a great value, if you use it consistently. They also have different solo ad deals going on, so you definitely need to check back from time to time. They specialize in the internet marketing/affiliate marketing/make money from home niche.  If you have something that might be a good fit for that niche, I would check them out to see if they might be a good fit for you. Learn more.

Tips for Success with Solo Ads

If I was going to give a few tips for success with your MLM Solo Ads, this is what I would tell you.

First off, don’t promote your business opportunity on the front end.  Instead, give away something for free, such as a free report or free video series, to get people on your email list and then email them about your business opportunity at a future date.  This is known as a two-step selling process.

Next, always start small and test.  If you have a $500 marketing budget, for example, start with a $20 test to see what type of conversion rate you get, before you commit to spending more money.  Once you find something that works well, you can scale your efforts.

In addition, make sure you craft a good ad.  Share your ad with a few people to get their input, before you send it out.  In the ad, you want to write like you are having a conversation with someone and you want to appeal to their emotions.  Focus on the benefits, not the facts.

Whatever you do, pick an eye catching subject line. This is hands down the most important part of your solo ad. Without a good subject line, it won’t get opened.  If you have thirty minutes to write a solo ad, spend the first 15-minutes working on the subject line.

My final tip is to track each solo ad to see the effectiveness.  You want to look at the opt-in rate (what percentage of people who visit your webpage become a lead) and conversion rate (sales). The conversion rate is more important than the opt-in rate.

You should use a tracking code with each solo ad, so you can measure the results.  Most affiliate programs let you do this easily.  Just visit the back office.  If that isn’t an option, you can purchase a simple software program online to allow you to create tracking codes.

Please realize upfront that you will go through a learning curve with MLM solo ads, especially if this is new to you.  It might take you 20 or more solo ads to really figure out what works and what doesn’t work.  Even if your first few MLM solo ads don’t do well, don’t give up and quit.  Stay persistent and learn from your mistakes.

Once you master solo ads you can have a constant flow of leads coming into your business every day!

Final Thoughts

In summary, I am a big fan of MLM Solo Ads.  Whether you are a newbie or experienced network marketer, solo ads are one of the fastest and easiest ways to get more leads for your network marketing business.  The key is to find a good list and have a good offer.  In the beginning, you will have to go through some trial and error to figure out what works best, so it’s in your best interest to start small and to test everything you do.   I hope that helps.

What are your thoughts?  What type of results have you experienced with MLM Solo Ads?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

Disclaimer: I am an affiliate with some of these solo ad services.  Individual results will vary.

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13 thoughts on “MLM Solo Ads: Buying, Selling, Directory and Tips for Success”

  1. I have used solo ads, but never from any of these. I will look into them.

    I want to say that you are absolutely correct in not leading with the business opportunity, or even products for that matter. The primary idea is to build your list, and by giving away something free like an eBook or whitepaper, you will draw many takers. It is also imperative that you aim these ads at your target market.

    I am going to look closer at these. I am always searching for ways to add names and emails to my list. Thanks Chuck.

  2. I have no experience with solo ads but they sound like something I want to look into further. I’m familiar with the pay per click ads and they are very hit or miss. You get lots of impressions but not necessarily lots of clicks. I like the idea of renting a list from someone with a better list in a target market. That way you know your message is going to the right audience and it’s coming to them from a trusted friend and its not something they stumbled upon on a search engine.

  3. I really like the idea of utilizing solo ads for MLM business growth, because they are cost effective and the payoff is huge. Because they are so affordable, even network marketing newcomers with small budgets can make use of them and help their businesses take off! Tools like solo ads keep the playing field level and give even the little guys an opportunity to get big and maybe even surpass the marketers they were renting clicks/lists from!

  4. Chuck, Are solo ads short like a classified ad, or longer with more information. Would you be willing to share a sample of a solo ad to give me a better idea of what kind of ad I should be writing? Thanks.

    1. Solo ads are typically one to three paragraphs long. They are short and to the point and basically have the same information that is on a capture page: a headline, a few bullet points and a call to action (along with your link). I will include a few solo ad examples below.

  5. I can definitely see where a MLM solo ad can be a very effective way to market and promote your business- especially to a new target audience or to a new target area. I have done a few myself but never as intensely as you are talking about here- might have to use them more frequently.

  6. Thanks for sharing all of the options. I would like to try one of these options myself but I’d probably need to do some more research to ensure I make the right choice. As of now, I am really liking the ViralURL Membership idea. It seems economically feasible and I like the idea of building something for the long-term rather than just a “right now” type of fix.

  7. I second your idea and has witnessed it myself that MLM Solo Ads are a big hit for success. I get numerous leads and that in an economical price too. I find this strategy costing me way less than what I pay for other advertising for traffic and the results are really good. To get success with Solo Ads you need to investigate and enroll with a listing that sounds viable for you MLM business.

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