What is an MLM Sales Funnel and how can you use one to grow your network marketing business? For the rest of this article I want to share everything I know about online MLM Sales Funnels, so you can create one for your own business.
What is an MLM Sales Funnel?
Let me begin by defining the word sales funnel. Here is a good definition I found online.
A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
Therefore, a MLM Sales Funnel is simply a sales funnel for network marketers.
The purpose of an MLM Sales Funnel is to sift, sort and filter your network marketing leads for you (on auto-pilot) to help you find interested prospects for your business.
People start out as a prospect when they first enter your sales funnel (normally via your capture page). As they receive email follow-up messages from you about your offer, uninterested people weed themselves out and unsubscribe, and interested prospects seek you out for additional information (or they just sign up on their own).
A good sales funnel simplifies your recruiting process, saves you time, and puts your business on auto-pilot. You focus your time and money on generating leads and let your MLM Sales Funnel take over from there.
The more people you add to your sales funnel, the more people you recruit. Best of all, you don’t waste time with tire kickers.
Using an Auto-Responder as Your MLM Sales Funnel
In most cases, people use an auto-responder for their MLM Sales Funnel. An auto-responder is nothing more than a software program that manages your leads for you and sends out emails automatically, on your behalf. I personally use Aweber as my auto-responder of choice.
Your auto-responder provides a series of pre-written emails delivered on a frequency that you determine. My emails go out every 2-3 days. I’ve found that frequency to work best for me.
In all, I have about 65 emails in my autoresponder. That means prospects hear from me every 2-3 days for about six months. This gives me time to warm them up to what I can offer them.
Your emails are designed to educate your prospects about you, your products or services, and your business opportunity. Each email is educational in nature, explaining the benefits of what you have to offer and WHY people should join YOU.
Your email messages pre-sell your leads on You and your OPPORTUNITY, all on complete auto-pilot, 24/7.
Example Email Sequence
What you will see below is an example email sequence, assuming you have 10 email messages in your auto-responder.
- Email 1: Welcome Message
- Email 2: Opportunity Overview
- Email 3: Product Testimonials
- Email 4: How the Comp Plan Works
- Email 5: Your Training Program
- Email 6: Business Success Stories
- Email 7: Product Overview
- Email 8: How You Get Paid
- Email 9: Company’s Future Growth Plan
- Email 10: Top 10 Reasons to Join My Team Today
Setting Up Your Own MLM Sales Funnel
If you want to set up your own sales funnel, this is what you need to do.
# 1: Pick Your Target Market
The first step is to pick a niche or target market. Ideally, you want to put a lot of thought into which group of people you will focus your marketing efforts on.
For example, will you focus on stay at home moms, other network marketers, opportunity junkies, executives, or someone else? It makes no sense to focus on everyone and anyone.
The “tighter” the niche group you select the better you will do. You want a tight niche group so you can concentrate your marketing and advertising efforts.
niche marketing is important because not only can it help you corner a part of the market where few actors are present, it can also help you to position yourself as a specialist and stand-out from the crowd.
# 2: Get an Auto-Responder
Once you have clearly identified your target market, your next step is to purchase an auto-responder. I personally use Aweber. Other options include Mail Chimp, InfusionSoft, or GetResponse.
One the biggest and best benefits of the email auto-responder is that it help you to build solid relationships. In today’s socially connected world of Facebook, Twitter and Google+ (to name just a few) there is an intimacy to e-mail. When done correctly, email marketing is a powerful way to help your prospective customers get to know, like and trust you.
# 3: Write Your Emails
Your emails should be conversational in nature, read like a story, and be persuasive. Remember that you aren’t trying to sell stuff in every single email.
Your job is to educate and entertain your prospects, so you can build up the know, like and trust factor. Keep your emails short and sweet, about 3-5 paragraphs long.
When you first create your MLM Sales Funnel, you want at least 10 emails, although I highly recommend having 50 to 100 emails.
Focus on creating and sending high-quality (personalized) emails versus many general emails that don’t provide value. Creating personalized emails for tightly defined segments takes time and money. But the results speak for themselves.
Source: Marketing Land
# 4: Set Up Your Capture Page
Your next step is to set up your capture page. This is a simple one-page website that is designed to pique someone’s curiosity and entice them to type in their name and email to get additional information. Here is an example capture page that converts well for me.
Being able to scale successfully means knowing what attracts and retains the customers you’ve already acquired, and leveraging that knowledge for growth that’s sustainable.
Source: Wrike Blog
# 5: Start Advertising
This is the step most people mess up. You can perfect steps one through four, but if you don’t execute this step, you have totally wasted your time and money.
90% of your time, money and effort should be spent on sending traffic to your capture page. This includes free and paid advertising.
I highly suggest PAID ADVERTISING because it is fast and you can scale it. Some things you can do include pay-per-click, blog comments, postcard marketing, solo ads, social media, classified ads, etc. Your goal is to send at least 100 to 1,000 visitors to your capture pages every single day.
These steps are pretty simple to do. You can even hire someone on Fiverr.com or Upwork.com to help you set everything up.
Tips for Success
# 1) Test everything you do.
Smart marketers test everything they do. This means you test and experiment with words, color and layout of your capture page. Sometimes, even one small change can have a huge, positive impact. You also experiment with different headlines and copywriting.
# 2) Track your advertising.
You must track each ad that you use with its own unique tracking link. You want to know how many clicks, leads and sales each ad generates so you can ditch the losers and keep the winners.
# 3) It’s all about traffic.
Targeted traffic is your key to success. The more targeted traffic you can send to your capture page consistently, the more leads and sales you will get. PERIOD. Here’s an article I wrote with 30 different ways to promote your capture page.
# 4) Scale your efforts.
Once you figure out what works best, you can scale your efforts. If you know you can spend $500 per month on advertising and make money doing it, you can scale up your efforts to $1,000, even $5,000 per month.
Most top marketers spend much more than that each month, but they all started small and tested and experimented until they knew their MLM Sales Funnel would work great for them.
In conclusion, if you want to build your MLM Business online, you really need an MLM Sales Funnel. It’s really non-negotiable.
You need to understand that most people don’t buy or join something the first time they learn about it. Most people need to see something AT LEAST 10-20 times before they make a decision to take action.
That’s why you need an automated follow-up process that will stay in touch with your prospects every few days until they either buy, join or unsubscribe.
Most importantly, your MLM Sales Funnel automates your business, so you can continue to generate leads, follow-up and close sales, even while you sleep, are at work, or are on vacation.
If you aren’t using a sales funnel to grow your network marketing business, you are really missing out.
What are your thoughts? Leave a comment below to let me know what you think. I look forward to hearing from you.