What is a sales funnel and how can you use one to grow your network marketing business? For the rest of this blog post I want to share everything I know about online sales funnels, so you can create one for your own business.
The easiest way to describe a MLM Sales Funnel is to think of an upside down pyramid, with the big end on top. The purpose of a MLM Sales Funnel is to sift, sort and filter your leads to weed out the tire kickers, produce multiple streams of income, and produce distributors and retail customers on the back end. Lots of people enter the sales funnel and a small percentage buy affiliate products you recommend, sign up as a distributor on your team, or become a retail customer.
A good sales funnel simplifies your business, puts your business on auto-pilot, and lets you create low cost or free leads. You might initially spend a lot of money on advertising, but sales from the affiliate products you recommend help offset this cost, so you can keep advertising and keep generating more leads. Once your funnel is set up and in place your primary job is simply to keep adding people to your funnel every single day.
In most cases, people use an auto-responder for their MLM Sales Funnel. This provides a series of pre-written emails delivered on a frequency that you determine. The first email is normally a welcome message. Typically, the second message offers a $9.95 to $29.95 product, such as an eBook, affiliate product, or training DVD. Sales from this low cost product put money in your pocket, which helps pay for your advertising costs.
In addition, you will have another 20-100 messages in your funnel. Most messages are educational in nature. Every few emails, you recommend a different affiliate product. In each case, the product you recommend should be slightly higher than the previous product you recommended. For instance, your sales funnel might look like this.
• Email 1: Welcome Message
• Email 2: $9.95 to $29.95 product
• Email 3-6: Educational Emails
• Email 7: $47 eBook
• Email 8-10: Educational Emails
• Email 11: $97 Coaching Session
• Email 12-15: Educational Emails
• Email 16: $197 Email Mini-Series
• Email 17-19: Educational Emails
• Email 20: $497 Seminar
• Email 21-24: Educational Emails
• Email 25: Offer Your MLM Business
This is just an example of a structure you could use.
You will find that some people buy your first product and do nothing else. Some people won’t buy anything at all. Other people will buy 2-3 things. And a very small group of people will buy everything you recommend. In addition, uninterested people will unsubscribe from your list (which is good). Finally, a very small portion of your leads will join your MLM business opportunity. Best of all, you make money whether people join your team or not, and you have multiple streams of income.
In my opinion, all smart internet network marketers should use a MLM Sales Funnel to grow their business. This lets you work smart. If you just advertise your business opportunity, you will typically get horrible results. You also need a way to make money from people who are in your target market, but aren’t interested in your business opportunity. That’s why I recommend you offer a variety of products and services in your funnel. You can use 20 emails, 50 emails, or 100 or more emails. At a bare bones minimum, you should have 20-30 emails in your funnel, and three to five different affiliate products you recommend.
I’ve also found that it makes a lot of sense to communicate MINIMUM three times per week with your email leads. Most top marketers communicate DAILY with their email list. A few leads might complain and unsubscribe, but that’s okay. Your goal is to weed out the tire kickers and find the serious people. Your ultimate goal is to build a strong relationship with your list and get them to know you, like you and trust you. And the best way to do that is to offer value and communicate often.
It took me a couple years of trial and error to figure out how to use a MLM Sales Funnel the right way. It definitely didn’t happen overnight. But, I can promise you that this method does work. Best of all, you don’t need to create any of these products yourself. You can sell other people’s affiliate products. That’s what I do.
Setting Up Your Own MLM Sales Funnel
If you want to set up your own sales funnel, this is what you need to do.
# 1 Pick Your Target Market – The first step is to pick a niche or target market. Ideally, you want to put a lot of thought into which group of people you will focus your marketing efforts on. For example, will you focus on stay at home moms, other network marketers, opportunity junkies, executives, or someone else. It makes no sense to focus on everyone and anyone. The “tighter” the niche group you can find the better you will do.
# 2 Get an Auto-Responder – Once you have a target market identified, your next step is to get an auto-responder. I personally use Aweber. Your auto-responder is a web-based software program that manages your leads for you and sends out your emails for you.
# 3 Find 3-5 Affiliate Products – Next, you need to find three to five affiliate products that you can promote in your own sales funnel. You are looking for one product in the $10 to $30 range, one product in the $47 to $97 range, and one product that is more than $97. You need products that people in your niche will be interested in. You can find these products on Clickbank, Share a Sale, Commission Junction or maybe even Amazon.
# 4 Write Your Emails – This is where the rubber meets the road. You need to write persuasive emails. Follow the example I listed above on how to set up the sequence. You can do this yourself or outsource it. Your emails should be conversational in nature, read like a story, and be persuasive. Remember that you aren’t trying to sell stuff in every single email. Your job is to educate and entertain your prospects, so you can build up the know, like and trust factor.
# 5 Start Advertising – Once steps one through four are done your sales funnel is set up. Your next step is to start advertising, so you can start generating leads. You can do some free stuff, but I think paid advertising is even better.
In conclusion, if you want to build your MLM business online, you must use a MLM Sales Funnel. It is the most effective way to create multiple streams of income, so you can pay for your advertising costs and generate low cost or fee leads. If you do it right, you will be able to advertise for free, so you can keep generating leads forever. And as you find new products to sell, you can add them to your MLM Sales Funnel and make even more money. Finally, you can offer your business opportunity on the back end, after you’ve built a relationship with your leads.
What do you think? What type of sales funnel do you have for your network marketing business? Leave a comment below to share your thoughts. I look forward to hearing from you.