In today’s post, I’d like to share what I believe are the top 10 MLM Recruiting Books of all time.
Most people in our industry stink at recruiting. Why? They’ve never done it before. The good news is that anyone can learn to recruit if they put in the time and the work. It is a learned skill that anyone CAN learn, if they choose to.
The best way to master a skill is to work with an experienced mentor. The second-best way is to roll up your sleeves, make a bunch of mistakes, and learn from those mistakes. The final way (that I know of) to master a skill is to read as many books as you can about the subject.
Before I share my favorite MLM Recruiting Books, let me share another secret with you. There are four aspects to recruiting. First, you must be someone worth joining. Your prospects evaluate you more than they do your product line or company. You must be professional, confident, and believe in what you are doing.
Next, you must know how to generate leads. Without leads, you won’t be in business long. The good news is there are 7+ BILLION people in the world. Plus, you have the world at your fingertips with the internet.
Next, you must learn how to follow up. Few people join or buy on the initial contact. Most prospects need minimum seven to twenty follow ups before they buy or join. Without a good follow up, you will leave a lot of money on the table.
Finally, you must be able to close the sale. You must be able to look someone in the eyes, ask them to take out their credit card, and buy from you. And you want to do this without using hype or pressure.
The book titles I’m about to share with you below will help you achieve all FOUR things. I’ve even broken the titles down by category so you can start in the areas where you need the most help.
Top 10 MLM Recruiting Books
Let’s get started.
Be Someone Worth Joining
You must become a person of value to your prospect if you want to recruit others. You must be a Network Marketing Professional, because people evaluate you more than they do the company you promote. Your prospect wants to work with someone who is serious, confident, and committed. Be that person. Here are some books to help you do that.
# 10: Go Pro! By Eric Worre
You should start out by reading this book. In Go Pro, Eric Worre will teach you the 7 steps to become a Network Marketing Professional. You will learn the basic skills you must master if you want to succeed in the network marketing industry. It’s an easy read. I suggest you read it a few times. Let it be your training manual for the business.
# 9: Making the First Circle Work: The Foundation for Duplication by Randy Gage
There’s a good chance you’ve never heard of this title before, but it is a MUST READ. Randy teaches you how to be someone worth joining and duplicating. He goes into detail of what your responsibilities as a sponsor are. He talks about the importance of being your own best customer, being on auto-ship, maintaining a few customers, recruiting new distributors every month, being plugged in, attending company events, and working with your plugged in upline.
# 8: How to Win Friends & Influence People by Dale Carnegie
We are a people business. We are also a leadership business, but the people part comes first. You must become likeable. You must know how to get along with others. You will work with many different types of people in the industry. The better you can get along with, and relate to, these people the better you will do in the business. Skills will only get you so far. Your people skills will make you or break you. This book will help you level up your people skills.
Lead Generation & Follow Up
As I mentioned earlier, without leads you won’t be in business long. You must have a steady flow of fresh, qualified leads, so you have people to share your products and business opportunity with. Most people joining our industry for the first time are clueless about marketing. That’s okay. You can learn how to generate leads. I recommend you start out with these books.
# 7: Attraction Marketing Formula by Ferny Ceballos
This book will teach you how to get prospects to seek you out, while avoiding rejection. This is quite perhaps my favorite MLM Recruiting Book on this list. Learn how to use Attraction Marketing online. This allows you to position yourself as an “attractive” sponsor to your potential prospect. Learn more.
# 6: Endless Referrals by Bob Burg
We are a business of referrals. If you can master getting referrals, you will never run out of people to share your products and business with. Bob Burg shares numerous strategies in his book to help you do just that. Essentially, it’s about becoming a person of value, helping others solve their problems, and putting other people first. If you follow the strategies he teaches in this great book, you will get Endless Referrals!
# 5: Guerrilla Multi-Level Marketing by Jay Conrad Levinson
This books shares nearly 100 tips on generating leads for your business. It also teaches you the ropes of the business and gives you a strategic blueprint to building a successful network marketing business. This is my # 1 MLM Book of all time. I highly recommend it.
Sales & Closing
Once you become someone worth joining, and you have a steady flow of leads and know how to follow up, the next step in the process is to CLOSE your sales. If you can’t close your prospects, you will not make it in the business. Keep in mind, closing is not about using pressure or hype. It’s simply leading people to a decision. Here are some of my favorite titles to help you improve your closing skills.
# 4: The Greatest Salesman in the World by Og Mandino
Written by my favorite author of all time, Og Mandino, The Greatest Salesman in the World is one of my top MLM Recruiting Books. The book provides a list of affirmations, known as the scrolls. You are taught to read each of these scrolls daily for one month. I’ve followed the plan in his book, and it has totally transformed my business (and life). If selling and closing are a struggle for you, this book will help you.
# 3: How to Master the Art of Selling by Tom Hopkins
Remember this: Recruiting is selling. And selling is influence. People don’t join businesses. People join people.
Tom Hopkins is one of my favorite sales trainers of all time. He is not a network marketer, but the principles and wisdom he teaches in this best-selling book will benefit EVERY network marketer. This is my favorite “sales training” book in the marketplace. If you’re new to sales and recruiting, or just suck at it, do yourself a favor and order a copy of this book and study it.
# 2: How I Raised Myself from Failure to Success in Selling by Frank Bettger
This oldie, but goodie almost took my top spot on my list of the top MLM Recruiting books. I learned about this book during my time in Amway. I’ve read it at least 20 times now and have given away at least 100 copies.
Frank Bettger was a professional baseball player and successful insurance salesperson in the first half of the 20th century. He covers the common mistakes most sales reps make, talks about why he failed so long in selling, and caps it off with some of the most simple, effective, and profound advice.
Even though the book is older than the other titles on this list, keep in mind success principles NEVER change. If you want to become a top recruiter, order a copy of this book, and read it. Then read it again. Most importantly, do what he teaches!
# 1: Go for No! by Richard Fenton
This book right here is solid GOLD. It takes the top spot on my list of the top 10 MLM Recruiting books. Authored by Richard Fenton, the thesis of the book is that the quickest way to get more Yes’s is to get more No’s. Basically, you should Go for No! Set a goal for the number of No’s you want to receive each day. By doing that, you will by default get some Yes’s as well.
The subtitle of the book is: Yes is the Destination, No is How You Get There! I couldn’t say it better myself.
In conclusion, these are the top 10 MLM Recruiting books of all time, as I see it. These books have helped me immensely, and I know they will have the same impact for you.
What are your thoughts? What are your favorite MLM Recruiting books? Leave a comment below to let me know what you think. I look forward to hearing from you.