Today, I’d like to share 30 secret tips to be a better MLM Recruiter. These are lessons I’ve learned during the past 18-years, mostly through trial and error.
While having retail customers is important, if you want the true benefits of network marketing, you need to learn how to recruit and build a team. This is what leads to duplication, leverage and big checks.
Recruiting is an art form. Very few people start out as good recruiters, but anyone can learn to be a better MLM Recruiter if they put in the work and develop the skills. What you will see below are 30 things ANYONE can do to be a better MLM Recruiter. They are listed in no particular order. I hope you will evaluate yourself in each area and look for ways to improve.
How to Be a Better MLM Recruiter
# 1: Work on your skills.
Skills pay the bills. The more you improve your skills, the more you will increase your conversions, and sign up a higher percentage of people you talk with. The more skills you have, the more value you have to your prospect and team.
# 2: Talk to more people.
When you are new in the business you can make up in numbers what you lack in skills. This business is a numbers game. The person who shares their business and products with the most amount of people is the person who builds the biggest team and biggest check.
# 3: Identify a target market and focus on them.
If everyone is a prospect, no one is a prospect. Focus on recruiting people you have something in common with. For example, if you are a stay at home mom, recruit other stay at home moms. And remember your best prospects are people with network marketing experience.
# 4: Say less to more people.
Be the messenger, not the message. The more you say, the more you sound like a salesperson. Even worse, if you are a smooth talker, your prospect is going to think they can never do what you do. It’s better to spend 2-minutes with ten different people than 20-minutes with one prospect.
# 5: Use third party tools, so you are the messenger not the message.
Point your team and prospects to your company’s tools. This gives you leverage, frees up your time and allows you to work smart. It keeps the business simple so your prospect can see themselves doing what you do.
# 6: Follow-up, follow-up, follow-up; most people need 7 to 20 follow-ups before they join.
Stay in touch with every prospect FOREVER, until they buy, die, or tell you not to. I can’t speak for anyone else, but most of my prospects take 3-6 MONTHS to join my team from the time I make the initial contact.
# 7: Every prospect is a prospect for life.
People who tell you NO today will eventually say YES when the timing becomes right for them, assuming you never pressured them AND you stayed in touch. Keep a list of EVERYONE you’ve ever talked to about the products or business opportunity and stay in touch with them at least once a month. Eventually, the timing will become right for them.
# 8: Keep a database of everyone you ever talk to and stay in touch every 90-days.
Your database is your most valuable business asset. If you talked to just three people a day, every day, for five years, and kept everyone’s name in your database you would have more than 5,000 contacts in your database. If all you ever did was stay in touch with each of these 5,000 people every 30 to 60-days, you could build a HUGE team.
# 9: Stay in touch with your inactive distributors and customers.
Every month or two, reach out to all your inactive customers and team members. Many of them will come back and reorder if you ask them to and provide good customer service. Sometimes people fall off the wagon. That small “personal touch” makes a huge difference. Also, it’s easier to sell something to someone who previously purchased from you then it is to go out and find a new customer.
# 10: Utilize the three-way call and have your upline help you close people.
If you are new to the business, leverage your sponsor or upline via three-way calls to close your prospects. Let them do the talking and you learn by listening. Use this approach with the first few people you sign up, and once you are comfortable, repeat this process with your new team members.
# 11: Use an auto-responder to automate your follow up.
Every network marketer, even the old school ones, need an autoresponder. This automates your follow-up and frees up a lot of your time.
# 12: Be the type of person you want to recruit.
Set the example. Work on your skills. Keep a positive mental attitude. What you are and what you think is what you will attract.
# 13: Learn how to CLOSE; always ask the person to buy or join.
This is the one thing most network marketers suck at. If you don’t ask for the sale, you won’t get it. Don’t expect your prospect to make a decision on their own. People need to be led to a decision.
# 14: Learn and master the most common objections and rebuttals; expect objections.
There are only a few common objections you will hear. Learn how to overcome each objection. Never be defensive when you get objections. If anything, expect them. And realize that objections are a good thing. It just means the person needs a little more information before they can make a buying decision.
# 15: Lead with the business, lead with the products, just do something!
Use whatever approach works best for you. Just be honest and genuine when you talk with people.
# 16: Do not take rejection personally.
Be detached to what others say and do. Realize the business is a numbers game and you don’t need or want everyone.
# 17: Have fun and put a smile on your face.
No one wants to work with a sourpuss. Be nice to everyone you encounter. Maintain a positive mental attitude whenever possible, because positive attracts and negative repels.
# 18: Go for NO!
Set a goal each day for the number of NO’s you want to hear. By doing that, you will naturally get YES’s.
# 19: Calculate how much a NO is worth to you!
A NO is worth just as much as a YES. If you must talk to ten people to sign up one person and you make $100 for each person you sign up, that means you get $10 for every person you talk with, whether they say no or yes.
# 20: Stick with it, people are watching you.
The longer you stick with it, the easier it gets and the more credibility you have with the people you know.
# 21: Master 2-3 lead generation strategies.
Don’t try too many different lead generation strategies at once. Get good at two or three strategies so your pipeline is always full.
# 22: When your mouth is closed your business is closed.
You get paid to talk to people. If your business is never open, you won’t recruit anyone, and you will fail.
# 23: Combine high tech with high touch.
Leverage technology, but don’t forget the personal touch. This is a people business. By all means meet people online, but take the conversation “offline” as quickly as possible so you can build a relationship.
# 24: Recruit up, not down: talk to the sharpest people you can find.
The people who need the business rarely join. Look for people at your level of success and motivation, and higher.
# 25: It’s easier to find a customer than a business builder.
Everyone is a consumer, but not everyone is entrepreneurial. This is a good reason to lead with the products.
# 26: Keep things simple.
The beauty of our business is the simplicity. However, it takes a genius to keep it simple. Keep everything you do so simple even an 8-year old could do it.
# 27: Taproot, by recruiting in depth.
Your best people will show up in depth. Every person you talk with and recruit knows winners and consumers. Your job is to work through each person you enroll, help them sign up a few people, and then start working with those new people.
# 28: Stay persistent and consistent, it does get easier.
You must show up every day if you want to build momentum. Whatever you do, don’t start and stop. Consistency is key!
# 29: Talk to people with network marketing experience.
These people are your best prospects. Always keep your eyes and ears open for “free agent” network marketers.
# 30: Always stay calm and never get defensive, even with negative prospects.
Stay calm, cool, and collected always. Be the lighthouse, not the thermometer.
Online MLM Recruiting Secrets
Just to keep this article interesting, I decided to share my top 25 online MLM recruiting secrets. Applying these secrets in your business will help you become a better MLM Recruiter. They are listed in no specific order.
# 1: Find a way to be different than your competition. This will help you stand out in the crowd. You must develop your own unique selling proposition. For example, I am “The No B.S. Network Marketer.”
# 2: Be yourself, don’t try to act like anyone else. Use your skills, personality, talents, and abilities to your advantage.
# 3: Have a way to “capture” people’s emails so they can be added to your auto-responder, your list.
# 4: Leverage videos such as Facebook Live and YouTube whenever possible. People love videos, plus it helps them connect with you as a person.
# 5: Focus on just 1-2 niches, rather than try to appeal to everyone. This is probably the most important tip I can share with you to be a better MLM Recruiter.
# 6: Share your content on various social media platforms. At a minimum, consider LinkedIn, Facebook, YouTube, Instagram, and Twitter.
# 7: Repurpose every piece of content you create. For example, turn an article into a video, a podcast and PowerPoint presentation.
# 8: Determine which “keywords” your prospects use when searching for your goods, services, or business opportunity online and focus your content on those keywords.
# 9: Master ONE form of paid advertising. Learn everything you can about it and implement it daily.
# 10: Figure out where your target market hangs out online and spend time in those places.
# 11: Have your own website, even a one-page website, where people can learn more about you.
# 12: When you meet people online, take the conversation “offline” as soon as possible, so you can get to know the person and build the relationship.
# 13: Build up a following (ideally by email) but you can also do it via YouTube, LinkedIn, Twitter, Facebook, etc. This is your tribe. Once you have a loyal tribe, you can recommend just about anything to them (that is relevant) and make money.
# 14: Focus most of your time on just one social media platform, rather than spread your efforts too thin. Pick the platform the people in your niche use the most.
# 15: Think like your prospect. Learn everything you can about them so you can relate to them better.
# 16: Be consistent. Starting and stopping will destroy any progress you make. Set aside a couple hours each day to focus on your online recruiting (at least 2-4 hours daily).
# 17: Start a newsletter. Consider doing a weekly newsletter providing generic MLM training tips, or any information relevant to your niche.
# 18: Create a daily marketing plan. You should have a daily checklist you follow each day. You need step-by-step tasks you will complete daily.
# 19: Track everything you do. If you don’t track it, it won’t work. Use tracking links and analytics with everything you do.
# 20: Form joint ventures and strategic alliances. Consider forming strategic friendships with other people in your niche, or people in similar, but non-competing niches.
# 21: Brand yourself, not your company. You have no control whether your company stays in business or not, but if you brand yourself you have nothing to worry about.
# 22: Have a long-term plan. Becoming a good recruiter won’t happen overnight. It will probably take you several years to truly master the craft.
# 23: Check your energy levels. Make sure your body language, tone of voice, and energy levels come across the way you want them to.
# 24: Tell good stories. People love a good story. This is one craft you want to master to become a better MLM Recruiter.
# 25: Be a person of value. Everything you say and do online should provide real VALUE to your target market. If you can do that, you will succeed.
Final Thoughts
In conclusion, these are my best tips on how to be a better MLM Recruiter. None of this is rocket science. Anyone can LEARN to be a good recruiter if they choose too. It just takes time, money, patience and hard work.
What are your thoughts? What are some of your best MLM Recruiting Secrets? If you are a good MLM Recruiter, please leave a comment below and share some of your best secrets. I look forward to hearing from you.
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Chuck Holmes
Network Marketing Professional (21+ years)
Top Recruiter & Top Rep
mrchuckholmes@gmail.com