If you are trying to find out how to give an effective MLM business presentation, you are in the right place.
I’ve been involved with this industry for almost thirteen years now, and I have to tell you that most distributors over-complicate their business presentation.
And other distributors never really get started, because they fear giving a presentation to someone else.
The key to success in this industry is to keep things SIMPLE.
My best tip I can share with you is to never give a business presentation yourself.
Always use third party tools, such as a video, webinar, three-way call, in home party, hotel event, or something else to do your presentation for you.
When you take YOU out of the equation you keep things simple and give your prospect belief that they could do what you do.
That being said, if you’re still set on doing presentations yourself, there is a right way and a wrong way to do it.
In the paragraphs below, I want to share six helpful tips to teach you how to give an effective presentation for your network marketing opportunity.
These are things I’ve learned mostly through trial and error.
Let’s get started.
Step # 1: Qualify Your Prospect
The biggest mistake that distributors make is not qualifying their prospect BEFORE they give them a presentation.
If you were selling houses, you wouldn’t give a presentation to a homeless, unemployed person who wasn’t looking for home, would you?
When it comes to MLM, you need to qualify your prospect before you give a presentation.
In other words, you want to find out if they are looking to start a business, if they are looking to make some extra income or even replace their full-time job income.
You also want to know if they would potentially be interested in your products.
For example, if you try to sell a coffee product or opportunity to someone who doesn’t like or drink coffee, you are wasting your time.
If they aren’t qualified, don’t waste your time doing a presentation.
Just doing this one step alone can save you lots of time.
After you have qualified someone first, you can then proceed to the next step.
Step # 2: Make Small Talk & Ask Questions
At the beginning of your presentation, make small talk with your prospect.
Ask them a few questions about themselves.
Find out about their background and what their goals are.
Ask them any of the following questions:
- Where are you from?
- What hobbies do you have?
- Are you looking to make extra money?
- Do you love what you do for a living?
- Could you use a Plan B?
- Where do you see yourself in five years?
- What type of business could you see yourself doing?
- Would you like to work from home?
Your goal is simply to break the ice and introduce yourself to each other.
Spend at least three to five minutes making small talk.
This helps you warm up the prospect.
You don’t have to draw this out for hours and hours.
Be short and to the point.
You just want to show a genuine interest in the person before you start trying to sell something.
Other posts you may enjoy:
- The 45 Second Presentation by Don Failla: 20 Great Quotes
- The Best Way to Show Your MLM Business Presentation
- The Best Ways to Initially Contact Your Prospects
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Step # 3: Tailor the Presentation to Their Wants, Needs, Hopes and Desires
Do not use the same cookie cutter presentation for everyone you talk to.
Rather than doing that, tailor your presentation “slightly” to match the person’s hopes, needs, wants and desires.
You can still share the same basic information, but make sure you modify it slightly to match up to the person you are showing it to.
For instance, if someone tells you they are looking to make a full-time income, tailor your presentation around making a full-time income with your business opportunity.
And if they are interested in making $500 to $1k per month, show them how to do that.
If you ask questions ahead of time and make some small talk, you will get this information from them so you can tailor your presentation.
Step # 4: Keep it to 15-30 minutes or less
Do not, and I mean NEVER do a one to two hour presentation.
You will overload your prospect with information and they will never join your team.
At a maximum, keep the actual presentation to about 15 to 30 minutes.
20 minutes is ideal.
Keep it short and sweet and to the point.
Respect the other person’s time.
Here is a good break down to follow:
- 3-5 minutes of small talk
- 1-2 minutes about the industry
- 1-2 minutes about the company
- 3-5 minutes about the products
- 3-5 minutes about the compensation plan
- 2 minutes closing
Remember, you don’t need to tell your prospect EVERY SINGLE THING about the company, products or compensation plan.
You want to give them an overview so they can make an informed decision.
If they want more information AFTER your presentation, than by all means give it to them.
I’ve been to some business opportunity meetings in the past that lasted one or two hours.
This is a big NO NO.
Remember, most folks have a short attention span.
Plus, most folks are busy and don’t have one or two hours to sit around and hear about a business opportunity.
Keeping it to 20 minutes or less is a good goal to shoot for.
Step # 5: Use Business Tools
Business tools are your friend.
If your company offers a short video, audio, webinar, or brochure, use that as your presentation.
Let the tools do most of the selling for you.
This lets you work smart and gives you added credibility.
Personally, I refuse to show a business presentation one-on-one.
I send people to a short video, audio or webinar.
This frees up my time so I don’t have to drive all over town to show the plan.
You need to remember that your prospect is watching you.
You want to keep things so simple that your prospect says “I can do that.”
This is where third party tools help you out.
Step # 6: Overcome Objections and Close
Even your most serious prospects will normally have several objections and questions.
Answer the objections and ASSUME the person will join your team.
Always be closing!
Have a sign up kit with you and help them get started.
Don’t pressure or try to convince them, but overcome their objections and LEAD them to the decision you want them to make.
You see, I’ve found that most people don’t know how to make a decision.
If you don’t tell them what to do, they won’t do it!
Just assume they are going to join your team or become a customer and take them to the sign up page online or fill out the distributor agreement together.
BONUS TIP: Remember that your prospect is always watching you.
If you make things overly complex, they will never join you because they will think to themselves that they could never do what you do.
So keep it simple, short and to the point.
In summary, these are my six tips to give an effective MLM presentation.
If you want to achieve success in your network marketing business, you need to give lots of presentations to qualified prospects.
You need to make sure that the presentation is tailored to the person you are talking to.
Utilize the company’s tools when you can and assume that each person will join your team.
Overcome their objections and lead them to the decision you want them to make.
What are your thoughts?
What tips can you share with us about giving an effective MLM presentation.
Please leave a comment below and let us know.
I look forward to hearing from you.