MLM Mindset: How Diamonds & Top MLM Earners Think

Today, I’d like to discuss the proper MLM Mindset. Think of this as the mindset of top earners and DIAMONDS in our amazing industry.

While top earners in our industry have different personalities, backgrounds, religions, upbringings, education, and a variety of other things, the one thing they have in common is their mindset. In my opinion, this is why they achieve success when many others do not.

the mlm mindset

The MLM Mindset of DIAMONDS & Top Earners

Top reps think differently than reps who struggle and fail. The fastest way to turnaround your business, and get better results in your business, is to develop the proper MLM Mindset.

What you will see below is my opinion of what I believe is the proper MLM Mindset. These are valuable lessons I have learned during the past 18-years, after studying hundreds of top earners and eventually becoming a top earner myself. When I look back at my many years of failure in this industry, I now know it was because of my mindset and thoughts.

I hope you will evaluate yourself in each one of these areas and identify what you can improve. Keep in mind that even small improvements can pay huge dividends.

# 1: I know where I’m going.

I see things before they exist. I visualize my goals and success. I have a vision for my business. I know where I want to be in one year, three years and ten years. Every decision I make about my business is aligned with my long-term goals. My goals are specific and written down on paper. My goals are my road-map to success.

# 2: I know why I’m doing it.

I know why I am building my business. I have a WHY that makes me cry. My WHY keeps me in the game when things get tough. My why is WHAT I will do with the money and “time” I will earn once my business is built. My WHY is my purpose.

# 3: I act as if I invested ONE MILLION DOLLARS in my business.

My business is not a hobby or a little part-time thing. I might work the business part-time, but I have a full-time attitude. I treat my business as seriously as an entrepreneur who invested MILLIONS of dollars to start their business.

# 4: No one can stop me.

It doesn’t matter what other people say or think about me. It doesn’t matter what others do. No one can stop me, because I am a person on a mission. I love myself, believe in myself and know I will reach my goals.

# 5: I’m 100% committed to my business, goals and dreams.

I have drawn a line in the sand and jumped in with BOTH FEET. I got rid of my exit strategy. I do not dabble. I do not make excuses. I work my business daily and I do not let life get in the way because my business is ALWAYS a top priority.

# 6: I work on my daily personal development.

I know that my business will only grow as much as I do. I am 100% committed and dedicated to my personal development. I read books daily, listen to videos and audio training, attend events, and talk with my coach. I set big goals and improve daily. I will be the best version of myself possible.

# 7: I am 100% loyal to my company’s products.

I use my company’s products and never use a competitor’s products. I believe in my company’s product line and I am a product of the product.

# 8: I’m looking for my GENERALS.

I always have my eyes and ears open looking for serious people in my team. I am looking for my 5-10 GENERALS who want to build their own Army of reps. I am a GENERAL and I attract other GENERALS.

Ultimately, I am looking for people who are equally (or more) sharper, motivated and committed than I am. Once I find them, I will build solid friendships with them and we will get rich together.

Of course, I love on everyone else and treat everyone well, but I realize the GENERALS are what I am ultimately looking for. The GENERALS generate 90% or more of my commission check!

how mlm top reps think

# 9: I’m focused on my team, not my upline.

I will always respect my sponsor and upline because they introduced me to the business, but I will spend more time helping my own team than I do hanging out with my upline. I will edify my upline, but my top priority is helping my team.

# 10: I am a product of the system.

I will follow the system, keep things simple, and be a great student.

# 11: I don’t need any one specific person.

I want to help everyone, but I am not emotionally attached to any specific person. I don’t care who joins or who doesn’t join. I don’t care who builds a business or who quits. I focus on what I control (my activity and example) and work through the numbers.

# 12: I always lead by example.

I set the pace. I set the example and I set it VERY HIGH. I will be the most committed, steady, and dedicated person on my team. No one will outwork me or outperform me.

# 13: I look for the good in others.

I have flaws. Everyone on my team has flaws, but I focus on the good in people. I speak belief into others. I believe in other people UNTIL they start to believe in themselves.

# 14: I will humble myself and be coachable.

I will humble myself and listen to the advice of people in my UPLINE who are successful and willing to help me. I will never be a know it all. I will always keep my EGO in check and remain humble. I understand that I don’t know what I don’t know. I also know the fastest way to achieve success is to follow the path of someone who has gone before me.

# 15: I work with the willing.

I NEVER do more to help someone with their business than they are willing to do for themselves. My leaders and doers get my one-on-one time. Everyone else gets my group time. If someone isn’t coachable or willing to put in the work, I love them from a distance and replace them with someone who will do those things.

# 16: I understand the law of large numbers.

The numbers never lie. If I turn over enough rocks and sift through enough dirt, I will find my gold and diamonds. I cannot make leaders. I find leaders. I will talk with however many people I need to, until I find these people.

# 17: I don’t nickel and dime my business to death.

I INVEST in my business, even before I start making money. I buy tools, training and resources that will teach me new skills and help me work smarter and get better results. These tools are an investment in my business, not an expense.

# 18: I focus on serving and helping others.

I understand that my income is a direct reflection of how many people I serve and help and how well I do that. I focus on servant leadership. My only goal is to help others get what they want: whatever that may be. To grow my check, I simply need to serve more people AND serve them better.

# 19: I will do whatever it takes for as long as it takes.

I don’t care how long it takes me to succeed. I don’t care what I must go through. I will make it to the top of my company’s compensation plan, even if it takes 5x to 10x longer than I thought it would. I understand I will experience setbacks and temporary defeat, but that will not stop me. My haters and tribulations will be my inspiration to build a big business, not a reason to quit.

# 20: My real product is people.

Products do not move people. People move products. My job is to grow the people if I want to grow my business. Other people are my most valuable asset. I invest in other people, help other people, serve other people and build other people. I build people and people build the business!

servant leadership

Additional Insights

Very few people join our industry with the proper MLM Mindset. Why? Most people have not achieved massive success in life before the business, nor have they done network marketing before. Also, many people struggle with self-confidence, fears and doubt.

Other people have simply been beaten down by life. That’s okay. You start where you start. The great thing is we can all improve. If you can improve your mindset by just 1% per day, you can be 3.65 times better in just one year. How amazing is that? All it takes is a decision and commitment.

MLM Mindset for Newbies

Just to keep things interesting, here is an email I sent to my email list about the right MLM Mindset for newbies.

# 1: You will be bad before you are good. Every great network marketer was a lousy network marketer at first.

# 2: Start where you start. Get better every single day and don’t compare yourself to anyone else.

# 3: You might be an expert at your job or profession, but humble yourself and admit you know NOTHING about MLM and follow the lead and advice of someone who has achieved what you are trying to achieve.

# 4: This is a business, not a part-time job. You are not trading hours for dollars. You are building an asset that can pay you for many years to come.

# 5: The tax advantages alone justify doing this business.

# 6: Some of your friends and family will support you. Most won’t. Go meet some NEW friends.

# 7: 18-24 months of intense focus (connecting with 5-10 new prospects daily) is what it takes to create momentum and build a big check.

# 8: Starting and stopping will destroy your business. Treat it like a hobby and you will lose money because hobbies cost money!!

# 9: You can’t chase two rabbits and catch one. Focus on ONE opportunity.

# 10: Be part-time with a full-time attitude.

# 11: Pretend you wrote a check for ONE MILLION dollars to start your business and you have one year to earn it back.

# 12: Everything you do is moving you closer to your goals or further from them. Choose wisely.

# 13: The only two ways to fail are to (1) do nothing and (2) quit.

# 14: It is a numbers game, but it’s also a game of skill and strategy. Work on your skills.

# 15: People join people, not businesses. Your prospect will evaluate you more than they will your opportunity. If you want to recruit more people and make more money, you must be someone worth joining.

# 16: If you can go to your job every day, even when you don’t feel like it, you can do something to build your business every single day.

# 17: Our industry is not perfect, but we do have a better way!

# 18: Your business will only grow as much as you do.

# 19: It’s worth it! Even if it took you five years to build up a 2k monthly residual income, that’s the “asset” equivalent of having 600k in an investment account earning 4% annual interest. Could you save 600k in five years?


In conclusion, having the proper MLM Mindset is the difference between success and failure in this amazing industry. Of course, you still need to do the work. However, without the right MLM Mindset, you won’t become the person you need to be, in order to succeed. You won’t hit your full potential. You won’t get the results you expect.

Just start where you start, and work on your MLM Mindset daily. As you focus on your personal growth, get in the trenches and stay in the trenches. Learn by doing. Stay plugged in with your successful upline and become the best version of yourself you can possibly be. Do that and stay the course and you will be amazed at (1) who you become and (2) what you accomplish.

What are your thoughts about the proper MLM Mindset? What did I leave out that you think I should have included? Leave a comment below to let me know what you think. I look forward to hearing from you.

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Chuck Holmes
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2 thoughts on “MLM Mindset: How Diamonds & Top MLM Earners Think”

  1. When I look at all of the successful speakers who share their accomplishments and stories of how they were able to become successful I see a couple things in common. One, they followed other successful people. Two, they created a plan and followed it. Three, their mindset was as if they had already hit their goals and constantly took steps to improve themselves. Lastly they never gave up! Each speaker has very different stories but I have found that their strength was in the things that they have in common. Each of them also strives to help others which is why their success continues to grow.

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