In today’s post, I want to provide some MLM Mindset training.
This information could be life changing, if you take the information and apply it in your network marketing business. I want to share four strategies or mindsets about building a large and successful network marketing business. After we do that, I want to teach you how to THINK like a top earner and top recruiter.
I’ve studied hundreds of top earners in our industry and the only thing they all have in common is that they all build the business differently from each other. Some are master recruiters. Others are master trainers. Some are dynamic leaders. Some are master motivators. And some are retailing machines!
Any of these strategies will work, if you do it consistently. At the end of the day, you should pick a strategy that works best for you. There is no right or wrong answer.
# 1 Go Wide & Work the Numbers
This is quite perhaps the most common MLM mindset in our industry. People are taught to sponsor 100, 200 or 300 or more people personally UNTIL they find their two to five leaders who generate 80 percent or more of their income.
This is a great concept if you are a good recruiter. It also isn’t as time consuming as the other strategies because you aren’t spending a lot of time with each person that you sponsor. You’re basically throwing a lot of mud against the wall and seeing what sticks. You’re letting the cream rise to the top.
You sign people up, give them their initial training, slap them on the butt, wish them good luck, and send them on their way. You think their success is up to them and you are off looking for your next recruit.
The downside of this strategy is that you will have high attrition. You will have a revolving door in your business, because 99% of your team can’t do what you do!
Most people you sponsor will need intensive support and constant babysitting. Since you aren’t doing that with each person, they will quit. However, the good leaders will stick around and build it big, with or without you.
# 2 Be Product Focused
This is another strategy in our industry, although it isn’t very common. Some top earners are so passionate about their company’s product line that they ONLY focus on getting customers. They lead with the products. They are an evangelist for their company’s products and they feel inspired to share them with other people.
This is definitely an effective way to build a business, but it can be the slow route. You do need customers, but since most people you bring into the business are only customers, you won’t get much duplication or growth.
That being said, this way can be extremely profitable, right from day one. Think about how much money you could make if every distributor on your team had 10-20 ACTIVE customers?
Your key to success with this strategy is to have a streamlined process to upgrade your customers into business builders and to get referrals.
For this approach to work, you have to be really passionate about the products AND the products must be a good detail for customers, even at the suggested retail price. Since 95% of the companies in our industry have overpriced products, this strategy won’t work in most companies!
# 3 Spend Lots of Time Mentoring and Training
Some people are naturally good at training, motivating, leadership and nurturing. Some distributors can sponsor 20 to 50 people and build a huge business because they spend a lot of time with each person they sponsor. They are really good TEACHERS.
They spend most of their time building depth. They make a friend and meet their friends. They help each new person get started right and that starting working with that person’s contacts as quickly as possible.
The benefit of doing this strategy is that you don’t have to spend as much time on personal recruiting and you can work with fewer people. You will also have less attrition. That being said, it’s VERY time consuming, but well worth it as I see it.
In my opinion, the best leaders in our industry use this strategy.
# 4 Recruiting Quality People
This is another strategy used by many top earners in the network marketing industry. Some top earners are VERY selective about who they will sponsor. They don’t want to work with wishy-washy or wimpy people. They will only work with doers. They will only sponsor other entrepreneurs, successful people or sales people.
They focus on quality, not quantity.
The benefit of this strategy is that you can work smart. When you sponsor leaders your business will grow quickly. The downside of this strategy is that good leaders are hard to find and are normally already successful in their current endeavor and not looking for something else to do.
That being said, if you can sponsor two to five good leaders (and successful people) you can build a huge organization rather quickly.
Bonus Strategy: Taprooting
This is another strategy used in our industry. It’s often used by people using a combination of the other strategies listed above. This is when you drive each leg of your group as deep as you can, as quickly as you can.
You always work with the newest, most excited person at the bottom most point of the organization. You light a fire in the basement so everyone above them stays excited.
It’s important to realize that you can combine some of these strategies, maybe even all of them. For example, I am very good at recruiting, but I also spend a lot of time teaching my team.
How to Develop the Right MLM Mindset
It is my personal belief that your attitude will determine your altitude in life and in business. In the world of network marketing, you must develop a winning MLM Mindset if you ever want to make it big.
But, what does this really mean? What is the right MLM Mindset? In the paragraphs below, I want to give you a few pointers to help you develop the right mindset, so you can achieve success in your business. Let’s get started.
# 1 Progress, Not Perfection
I believe in life-long, constant improvement. I also believe that there is no such thing as perfection, especially when you involve people.
Humans are naturally flawed. To think that you can do anything perfectly, on a consistent basis (or ever), is highly unlikely. However, you can keep making small improvements every single day.
Over a period of time, those small continuous improvements can pay huge dividends. Just try to get a little bit better every day, every week, every month and every year.
# 2 Think Long-Term
Short-term thinking is like a bad disease. In fact, short-term thinking is a huge problem in America, and throughout the rest of the world. Few people think past the weekend. That’s why people spend more time planning for their annual vacation than they do planning for their future.
One of the major differences between entrepreneurs and employees is the way they think. Entrepreneurs typically think long-term whereas employees typically think short-term.
Just because you’re a MLM Rep doesn’t make you an entrepreneur. You have to earn that right. You have to reprogram your mind and get rid of the short-term thinking.
Nothing worth accomplishing happens overnight. Good things take time. Most businesses take a couple of years, just to get profitable.
Simply put, I recommend you make a minimum FIVE-YEAR commitment to your network marketing business before you decide if it is right for you, or not.
# 3 Manage Your Emotions
The MLM World can be an emotional roller coaster. People get excited that someone might join their business and disappointed when they don’t.
You need to learn how to control your emotions. You need to be constant. This was a big challenge for me, since I am naturally an emotional guy.
I see so many people join our business excited only to fizzle out 30 to 90-days later. I’d rather sponsor a non-excited person than an excited person. What goes up must come down. Learn how to be goal oriented and logical. It’s easier said than done, but it’s important to do.
# 4 Never Stop Learning
You should never stop learning. You must be a student of your business at all times. You should invest in books, CDs, seminars, webinars, and conferences every single month.
You must commit to lifelong learning. This will help you separate yourself from your peers. At a minimum, read a book a week, listen to a tape a day and attend a seminar every 90-days. I learned that in Amway and it’s so powerful.
# 5 Have a Mastermind Team
All successful entrepreneurs and athletes have mentors. So should you. I think it’s wise to form a mastermind team of three to ten people.
You can bounce ideas off each other and help each other. It’s also important to find someone successful in your company (or in the industry) who can share ideas with you and give you constructive feedback. A good mentor will help you develop the right MLM Mindset, so you can succeed with your business.
The MLM Mindset of a Great Recruiter
I am currently the top recruiter in my company. Over the past 12-months, I’ve averaged about 13+ personal recruits every month. Some people might think that is impressive, but I do have friends who personally recruit more than 100 personals EVERY month in other companies, so I’m by no means bragging.
When I first joined this industry back in 2002, I did not have the right mindset, nor did I have the right skills. If you are in the same situation as I was back then, please do not compare yourself to me. Instead, just focus on getting a little bit better every single day. That’s what I did.
My goal today is to get you thinking right so you can develop the mindset of a great MLM recruiter. It won’t happen overnight, but it can happen. If I did it, so can you!
Our thinking is what holds most of us back in this great industry. Many of us have self-limiting beliefs, low confidence, or worthiness issues. As a result, our prospects don’t see us as a solution to their problems.
Since “people join people” we have to get our thinking right so we can be someone worth joining. Make sense? Follow the tips I share below and I believe you can eventually develop the mindset of a great MLM Recruiter.
The Mindset of a Great MLM Recruiter
# 1 I believe in what I am offering people, I am 100% sold on our company, products and our industry.
It’s vital that you build up your belief. You must be confident in what you are offering people. If you have doubts about any of the things mentioned above, it will be difficult to recruit people into your network marketing business (or sell the products).
# 2 I believe that my opportunity is a gift.
I know that what I am offering people can help them change their life for the better, but I also realize it is up to them to accept the gift. All I can do is share it with them, but they must decide for themselves to accept it.
# 3 I believe that I am a person of value and am someone worth joining.
At the end of the day, we get paid based on the value that we bring to the marketplace. Be someone worth joining. Be the type of person you want to sponsor. If you don’t truly believe that you offer your prospect REAL value by joining you and your company, recruiting will be tough.
# 4 It’s my job to share my opportunity with everyone and anyone and let them decide if it will be a good fit for them (or not).
It’s not our job to choose who will join the business.You never really know who will be a good prospect, or who won’t be good at the business. We are simply offering what we have to people. If they see the vision, great. If they don’t see the vision, great. We are simply looking for people who are looking. Our job is to be the messenger, not the message.
# 5 I am 100% detached emotionally from their decision to join or not join.
You must remove your emotions from the recruiting process. You can’t be attached to whether someone says YES or NO. If you do that, you will be an emotional roller coaster. You must be calm, cool, collected and STEADFAST.
# 6 Nothing a prospect says or does makes me question my belief in the company, myself or the network marketing industry.
I am sold on what I am offering folks. Even if my mom said it was a scam, it would not phase me. I am pre-sold on the company, its products and the industry. I will not let Dream-Stealers steal my dream.
# 7 I act like a lamb and sell like a lion!
Tom Hopkins, one of the best sales trainers in the world, taught me this lesson. While most reps in our industry use hype, pressure or hard-selling tactics, I do the complete opposite. I remain calm, cool and poised. I put my prospect at ease, ask questions to identify their pain point, and then offer a solution. I am enthusiastic, but my enthusiasm is CONTAINED and CONTROLLED.
# 8 What I Lack in Skills I Make Up for in Numbers
This business is a numbers game, and also a game of skill and strategy. While I am refining my skills, I must approach more people.
I know that if I talk to some people I will make some money, but if I talk to a lot of people I will make a lot of money. (A lesson from Jeff Roberti)
My Best Tip
Work on your mindset every single day. Read books, listen to tapes, study your mentors, attend events and get a little bit better every single day. Spend time with people who uplift you, encourage you and bring out the best in you. Avoid the haters and dream-stealers at all costs.
There you have it folks. These are my best tips on developing the right MLM Mindset. What are your thoughts? How do you think? What do you believe has helped you achieve success or held you back in this great industry? Leave a comment below to let me know what you think.