MLM Manifesto: An Open Letter to Network Marketers

This is my MLM Manifesto.

It’s an open letter to all network marketers….

Actually, it’s an email that I sent to my own team today.

I thought it was worthy of turning into a blog post, so I figured I would share it publicly.

I hope you get some value from it.

I have simply removed the name of my company in it, to keep it generic.


Hi Team,

I want to share some wisdom with you today that I have learned the hard way, mostly through trial and error.

In fact, I wish someone would have shared this lesson with me when I initially joined the home business industry way back in 2002.

It would have saved me a lot of frustration, money, time and disappointment.

For nearly ten years, I was looking for the “secret” or “magic pill.”

I wanted to make money quickly and effortlessly.

I wanted what all the top earners had (lifestyle, time and money) and I wanted it now.

After all, who doesn’t want those things?

After quitting my first company after 2.5 years, I hopped from company to company (over 10 different companies) over the next ten years looking for the “one.”

I’d start with a new company, be excited, and then get frustrated when things weren’t working out for me.

I’d usually be excited for 30 to 120 days (sound familiar?).

So, I’d quit one company and join a different company thinking things would be much easier and much different.

I figured there had to be something out there that would start making me money right away.

What I didn’t know at the time is that all businesses require time and money and hard work BEFORE they become successful.

No business is fast, free or easy.

You have to put in the time and work hard for several YEARS to build anything of significance.

Heck, we go to college minimum four years FULL TIME just to get a degree.

And we pay A LOT of money to do that.

Yet, we don’t question it.

Not once.

We know that if we put in the time, and get our degree, there is a decent chance we will get a good paying job (as compared to not going to college).

Yet, if we aren’t making big money (or any money) in our first few months with our new home business we start to have doubts.

Remember this…

The goal your first year in any business is to survive and learn.

Typically, it takes two or three years to build a profitable, stable business.

And in most cases, it takes three to seven years to start making a really good income with ANY type of business.

Yes, there are a few exceptions, but not many.

Considering we are doing (my company name removed) part-time that is one heck of a deal.

At a minimum, it will take most people three to five years working part time to replace their job income, and maybe even five to seven years.

I know that might scare some of you off, but think about it for a minute.

That’s a pretty good deal.

Did your boss offer you that option?

What else out there even gives you that option?

To be free in just a few years, all while working part-time…

I’ve also learned this.

If money is tight for you right now, GET A JOB to get your finances in order and do (company name removed) on the side.

No new business is designed to solve your current financial situation or provide a livable income from day one.

I’ve owned many types of businesses.

All took a couple years, if not longer, to get off the ground.

Some took more than five years to become profitable and successful!

I have been with a lot of network marketing companies through the years and my only real regret is not picking one, putting in the work and just sticking with it for the long haul.

(Company name removed) is the real deal.

No, it’s not perfect.

No company is.

But it’s the best company I’ve been with.

It’s my forever home.

It’s my part-time, long-term project for financial independence.

It’s part of my retirement plan.

It’s one income stream of several in my portfolio of assets.

It provides me some today money, and plenty of “tomorrow” money.

It’s also my plan B.

So, here is my advice for you.

First off, get a job if needed to keep the financial pressure off your back.

Next, decide what it is you really want to accomplish with the business.

Set a financial goal and then look at the compensation plan to see what size group (and volume) you need to achieve to hit that goal.

Next, decide how much time you are willing to commit to your business each week.

Somewhere between 5 and 20 hours is a good goal to aim for.

Keep in mind this business is designed to do part-time, not full-time.

Next, determine a realistic time-frame to hit your goal, based upon the number of hours per week you will be working your business, your strategy and your skills.

For most people, the window will be somewhere between 4 and 7 years to hit their goal.

Finally, get with your sponsor or upline and come up with a realistic game-plan to see what you need to do each day and each week to make that happen.

*** As a closing piece of advice, please remember that all those ads you see online about “push button money” or “sit back and do nothing and the money comes in” or “we’ll build your business for you” are all lies.

They just want your money.

These ads work because they appeal to our greed.

They know most people are lazy and want something for nothing.

Ads that say “work your ass off for a few years before you make any type of real money” aren’t all that appealing, even though they are the truth.

Real.  Businesses.  Don’t. Work. That. Way.

I know you already know that.

If you want something you have to fight for it.

If you want what most people don’t have (time and money freedom) you have to be willing to do what most people aren’t willing to do.

If you want something you need a game-plan.

If you want something, you have to hustle.

If you want something you need to have the daily discipline to do the things you need to be doing, even when you don’t feel like it.

I am here to help you with that.

I am on my journey, just like you are.

When I first started with (company name removed), I set a five-year plan.

I wasn’t going to question ANYTHING during those five years.

I was just going to put in the work and work the numbers.

I knew most people would quit.

I knew I wouldn’t get rich overnight.

However, I also knew that if I stayed the course and put in the work, everything would work out fine.

Too many other people had gone before me and gotten the results I desired.

If I did what they did, and put in the work, I would be rewarded.

So will you… if you stay the course AND do the work.

I hope you will continue with me on our (company name removed) journey.

Ten years from now, if you stick with it, and do the work, you will look back and be glad that you did.

I look forward to spending time with you and your family on Diamond Cruise, if that is what you desire.

Either way, now you know the truth.

What you do with it is up to you!

Have a great day.

If you enjoyed my MLM Manifesto, my open letter to network marketers, please share it with your friends and team.

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Chuck Holmes


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SKYPE: mrchuckholmes

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4 thoughts on “MLM Manifesto: An Open Letter to Network Marketers

  1. Dereco Cherry

    Good sound advice. I like how you don’t sugar coat anything with your team. It gives them realistic expectations. I’ve never been to found of mlm hopping I like find one place and settle in. I talk to so many people who are “trying” to build 2 somethings 3 different network marketing companies and wonder why they are not having any success. I like to stay away from hype marketing. this attracts the wrong type of person who most of the time has that lottery mentality.

    Good stuff Chuck thanks for sharing this with us.

  2. Erik C. Johnson

    Awesome post, Chuck!

    If there’s one thing I’m proud of out of all my experiences in MLM, it’s that I stayed with the same company no matter what, even during the most uncertain times. Everything else is details. Love your honesty and setting a realistic timeframe for your distributors. Anyone who is serious about pursuing this business needs to read this. Thanks again!


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