I just finished reading my newest edition of Networking Times magazine, the May/June 2015 edition. In the magazine was an article by the MLM Legend himself, Keith Halls.
Up until reading this article, I had never heard of Keith before. However, after reading his biography I was more than impressed with his accomplishments. Keith built an organization of more than 500,000 distributors in just four short years!
What I want to do in the paragraphs below is share a few of my favorite quotes from the article. Each quote is in bold. After each quote I will share my own thoughts on the quote. Enjoy.
# 1 I had to finally swallow my pride and stop reinventing the wheel for success to come my way.
You want to keep the business simple. Follow your successful upline’s lead and system. Keep things so simple a cave man can do it. If you are the only one who can do what you do, be prepared to be disappointed.
# 2 Too many network marketers think they have to sponsor thousands upon thousands of people in order to succeed. I realized rather quickly that instead of trying to go out and sponsor the world, if I could sponsor four or five good, strong leaders, and then spend my time doing anything and everything they needed in order to help them succeed, I would automatically succeed.
Ideally, you want to look for four or five quality people and then help them become successful. Look for people with a good work ethic, a good sphere of influence, a big WHY, and a strong burning desire to succeed. As you recruit these people into your business work closely with them and help them get off to a strong start. As they start to build a team, work in depth to help them succeed. You can make a lot of money in this industry with just 4-5 quality people.
# 3 Number one is the product.
You need to partner with a product you believe in. You need a product that is good quality, priced fairly and has mass appeal. It helps to have a product that is unique. If the products don’t make sense neither will the business. Most of the people on your team will just be product users, so you need to find something that people will want to keep reordering month after month.
# 4 I didn’t sponsor a lot of people. Instead, I went out of my way to try to make sure the people I did sponsor succeeded. Once you sign up a few people, I make sure (and teach my leaders) to have an at least weekly presentation call, as well as a weekly training call, with as many of my team members attending as absolutely possible.
As you get your team going, come up with ways to help them. Have weekly training and opportunity calls and meetings. Help them get their new team members started. Create a culture and system that people can plug in to.
# 5 I also teach everyone that you need to build a strong base of product users.
As I see it, every distributor should have at least 10-20 personal retail customers. This gives them immediate profits in their business that they can reinvest back into their business. What would your organization look like if everyone had 20 active customers? Customers are the lifeblood of any business.
# 6 I try to set aside three hours a day to make sure I’m recruiting.
Never stop prospecting and recruiting. This doesn’t mean you have to keep recruiting personally. If you aren’t recruiting personally spend time with your team members and help them recruit. Even then, it still make sense to sponsor at least 2-4 new distributors yourself, every single month. Lead by example and set the pace for your group. New blood is the key to success and growth.
About Keith Halls
Keith has a unqiue story in network marketing. He started out as a corporate executive with a MLM Company for more than 15 years. From there, he left to become a distributor and built a team in excess of 500,000 people in just four short years. He’s also a successful author, trainer and consultant. He is a true network marketing professional.
Buy His Book
Keith is the author of “From Millions to Millions and Millions More: The 9 Rules to Succeed in Network Marketing!” Order a copy of the book on Amazon.
Final Thoughts
In summary, these are a few key lessons I learned from Keith Halls in his interview in the Networking Times magazine. I think any network marketer would benefit by following this advice and applying it into their business.
What do you think? What is your favorite quote from above? If you have ever met Keith personally, I would love to hear from you. Just leave a comment below to share your thoughts.
Chuck Holmes
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
Email: mrchuckholmes@gmail.com
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
Three hours daily committed to recruiting seems like a decent amount of time each day to spend on that area. Prospecting and recruiting are the keys to growth of your business, so you do have to spend a significant amount of time in that area. Three hours daily is enough to do some good outreach and perhaps present or call or do something along those lines, but not so much time that you get bored or tired.
Prospecting and recruiting is where the money is at.
What people don’t understand is that you can recruit in so many ways. Most people think that it’s all about talking to people face to face. I believe it’s about knowing what people like and what they react most to. If you can hit all the resources, such as talking to people, posting on social media, and mailing postcards, you can connect with and unlimited amount of people and personalities daily. You never know when you will find someone looking for something different.
Great points, Kara.
Network marketing has evolved. We are no longer living in the 1980s or 1990s where everything has to be done face to face, by phone or via home parties. You can leverage technology and be even more productive. Of course, you still want to add the personal touch, but times have definitely changed.
Chuck
I am not familiar with Keith Halls until now. Thank you for sharing this amazing network marketing personality.
I am especially moved by how he pushes that the product needs to be our primary focus. After all, without the product being sold and used, the company just isn’t going to go very far. Having retail customers will give the commissions allowing a person to have less stress when working on getting leads and working with new prospects. If we are worried about money, it makes it difficult to take care of the other responsibilities correctly.
Being product focused and supporting your people is the way to go.
This is very interesting Chuck. I am not familiar with Keith Halls either, but all the quotes above make great sense. I am especially in agreement with the products being the top part of any MLM program. If the products are being used and sold, the company will not last. I also believe that having the commission from product sales provides the incentive to keep moving forward.
Great post. I am going to study up more on Keith as he has many wise words.
Keith is a true legend in our great industry.