MLM Leads with Blogging: How to Do It

Do you want to generate MLM leads with blogging?

If so, you have found the right article.

In 2009, I started my “online MLM” journey.

I wanted to build a successful network marketing business online, work in my pajamas, and build my business completely from home.

After about a year into my online MLM journey, I started blogging.

This was hands down the best business decision I ever made.

Now I generate about 20 leads per day, on average, for free.

I have multiple streams of income.

I earn a full-time income from home.

Neither my wife nor I have jobs, want jobs, or need a job.

People call me to join my team and be sponsored by me.

The business is fun.

I say none of this to brag.

I just want you to know what is possible when you have a goal and you put in the work.

What I want to do in the paragraphs below is give you some tips and advice about how to generate MLM leads with blogging.

Step # 1: Pick Your Niche

The blogging journey starts with the niche that you pick.  You could pick network marketing as a niche, but I don’t recommend it.  It’s too competitive.  Instead, I would pick a niche that really interests you and blog about that. I personally recommend you get much more specialized than just MLM.  Maybe you could create a blog about “how to generate leads online.”  You could also pick a niche that focuses on your product line (without mentioning the name of your products).  For example, if your company sells coffee, you could do a blog about coffee.

three year plan bloggingStep # 2: Pick Your USP

This step goes hand-in-hand with step one.  Your USP is your unique selling proposition.  In other words, what do you want to be known as?  For example, I am the No B.S. Network Marketer.  Put some thought into this.  After you pick a niche, choose three to five potential USPs that sound good to you and then share them with a few people you respect.  Get their input and then make a decision on which one you want to use.

Step # 3: Set Up Your Blog

This is where you buy a domain and hosting and set up your blog.  It should cost you less than $100 per year.  You can outsource this project for a couple hundred dollars if you want to.  Whatever you do, do not choose a free blogging service.  You want a self-hosted blog that you own. Buy a hosting account, install WordPress, and you are in business.

Step # 4: Set-Up Your Auto-Responder

This is the critical step.  An auto-responder is a software program that will manage your leads for you.  I use Aweber myself.  This will allow you to create popups and opt-in forms to put on your website.  This is how you will collect your leads and build your list. It is MANDATORY that you get an auto-responder.

Step # 5: Start Blogging

The next step is to start blogging.  For the first 90 days write MINIMUM one blog post per day.  Two a day would be even better.  After that, maintain a schedule of AT LEAST 3-5 blog posts per week.  Write about subjects that your “ideal prospects” would be most interested in.  Make sure the content is EPIC.  Crappy content will not cut it. People should read your posts and say “holy crap” that was awesome!

Step # 6: Keep Blogging

Your initial enthusiasm will fade, normally in the first 30 to 90 days.  You will work really hard and not see much for results.  Press on!  This is when most people quit.  If you can’t make a minimum five-year commitment to blogging daily you shouldn’t even get started. The people who stick with it are the ones who ultimately succeed.  Keep in mind, you can outsource some of the writing.  You don’t have to do it all yourself.

Step # 7: Promote Your Blog

This is where most people mess up.  For every hour you spend writing content spend two hours promoting it.  You can do this through paid advertising.  You can also use social media, email marketing, guest posting, blog commenting, and hundreds of other strategies to promote your blog.  Just make sure you do it.  This will help you build up your traffic quickly.


This process is actually quite simple.

People visit your blog.

mlm leads with bloggingThey get there from one of your advertising methods or from a search engine search.

They read your articles and check out your blog.

You have a free giveaway, to entice them to give you their name and email.

For example, I give away a free 7-day MLM Boot Camp.

I have a form on the top right of each page, a subscription bar on the top of each page, and a popover.

People who are interested in this offer type in their name and email to get it emailed to them.

When they do this they are automatically added to my auto-responder.

That’s when they become a MLM Lead.

The more people who visit your website who like your content and free giveaway, the more leads you will get.


Some of these people will be in the market for what you are offering and they will join your business opportunity right away.

Most won’t.

Most will need to get many emails from you (at least 20-30 over a period of a few months) before they buy or join.

These emails are sent out automatically by your auto-responder.

Your goal is to build up trust.

As time goes on, some of your leads will begin to know you, like you and trust you.

That’s when the magic happens.

Remember that people like to do business with people they know, like and trust.

Make sure most of the emails you send out are educational in nature, not just a sales pitch.

Let them know what business opportunity and affiliate products you promote, but don’t ram it down their throat.


Here are a few of the benefits of blogging.

  1. You can express yourself
  2. You get to brand yourself
  3. You position yourself as an expert
  4. You have a global audience
  5. People will contact you first
  6. You can generate leads 24/7
  7. You own an actual asset you can sell if you choose to
  8. You can have multiple streams of income

It’s not all ferry dust though.

Here are some of the challenges with blogging.


  1. It’s extremely hard to get noticed, because there are over 1 billion websites online
  2. It takes several years of hard work to build an established, authority site
  3. It is time consuming
  4. You have to be able to come up with fresh content every day that people want to read


What most people do is they start blogging for 30 to 90 days and quit.

Sounds like people in your MLM team, too, huh?

The truth is, blogging is a long-term project.

It’s probably going to take you two to three years of blogging daily to build up a steady flow of leads.

Nobody tells you that upfront, but it’s the truth.

That might sound like a long time.

It’s not!

The time will go by anyway.

And once your blog is established, it will require much less work.

My blog pretty much runs on auto-pilot now.

I spend about an hour a day on it.  That’s it.

And it provides a full-time income for my family.


This is how you generate MLM leads with blogging.

I hope you found the information helpful.

I hope you will take what you learned and apply it in your own business.

Keep in mind, blogging is not for everyone.

It takes someone with patience and hustle.

But, if you can get started, press on, and never quit, there is no doubt in my mind that you will build a successful, high traffic blog, and generate MLM leads with blogging.

What are your thoughts?

Leave a comment below to let me know what you think.

I look forward to hearing from you.

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3 thoughts on “MLM Leads with Blogging: How to Do It”

  1. Kara Hatfield

    This is a lot of great information. I have thought many times about having a blog and did start one but never got into it. The time that needs to go into it and the lack of knowledge on how to set my page up the way I want it I believe it what has held me back. I am definitely going to reference this article if I ever think about getting it started back up.

  2. This is some great training Chuck although i would have to disagree with you about the network marketing niche being to competitive. True there are a ton of MLM blogs out there but they are not you. Everyone delivers content different depending on their personality etc. I think that is what attracts your customers to you is how you present your material. We could do a video or write a blog post about the exact topic and some people will prefer the way you deliver over the way I do.

    I really like your points when you said blogging is a long term strategy. This is so true. To many people give up expecting to get rich quick. Between blogging and doing videos I can’t think of a better way to leverage your time. It’s nothing like getting leads and sales from blog post and vides you’ve done years ago!

    You have some really good training on your blog keep rocking it out!

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