MLM Job Posting: Deceptive MLM Recruiting Practices

What is a MLM Job Posting? I define it as when someone posts an ad on Craigslist, Monster or CareerBuilder to grow their MLM Business. If you do an online search on any of these websites, you will find hundreds of ads for network marketing opportunities. In many cases, the ads are disguised as a “job opportunity,” not as a business opportunity. Personally, I find this deceptive and misleading.

If you are going to promote your network marketing opportunity on any of these “career oriented” sites, I highly recommend you read the terms and policies of the website first. That way you don’t get accused of anything, get fined, or even get sued. Make sure you have a clear understanding as to what you can and cannot do, before you submit your job post. In addition, it might be a wise move to read your distributor agreement with your MLM Company so you make sure you don’t violate any of your company’s policies, either.

deceptive mlm recruitingFrom what I’ve found online, many distributors have had success recruiting people through MLM Job Postings. While I haven’t tried this method myself, and won’t, I guess it could work for some people. Here’s how it normally works. The person will post a job listing and prospects will call them or email them to learn more. In most cases, the distributor tries to be as vague as possible on the telephone call and get the person to come to an opportunity meeting (described as a job interview).

While most candidates won’t come to an opportunity meeting, some will. At this point, the distributor shares the business opportunity with the prospect, in a group setting. Sometimes they might sponsor the prospect and other times they won’t. It truly is a numbers game.

Now, I can’t speak for you, but I would personally be pissed off if I thought I was going to a meeting about a job opportunity and someone pitched me a business opportunity. I consider myself an open minded guy too. However, if I felt that someone intentionally misled me, just to get me to an opportunity meeting, I would let the person know what I think. And I would report them to the website I found them on and to their parent MLM Company. I’m sure many other people agree with me.

Always ask yourself “how would I feel if someone deceived me intentionally?”  I already know how you would answer that question.  So why would you try to intentionally deceive your prospects about what you have to offer?  My advice: don’t do it.  It’s better to be honest and straightforward, even if you lose a few prospects for doing it.

There are literally many different ways to build your network marketing business online without being deceptive.  I believe that honesty is ALWAYS the best policy.  Rather than post job listings you could buy leads, create a blog, set up a YouTube channel, start podcasting, or advertise on Facebook. The options are really endless.

And remember this, you are an AMBASSADOR to our entire industry.  Everything you say and do affects everyone else in our industry, even if they aren’t in your company or team.  We all have the responsibility to be ethical and do the right thing.  One bad apple really can ruin it for everyone.

mlm job listingFinal Thoughts

In summary, a MLM Job Posting is when a distributor posts a job opportunity on one of the leading websites such as Craigslist, Career Builder or Monster. In most cases, the distributor is simply trying to generate leads for their MLM Business. If you are using this approach to build your business, you might want to take a moment to familiarize yourself with your company’s policies (and the website’s policies) to check and make sure you aren’t breaking any rules (or laws). In addition, I personally believe it is wrong to intentionally mislead someone about your opportunity. What you do is ultimately up to you though.

What are your thoughts?  Do you think posting a business opportunity as job is right or ethical? Why or why not? Leave a comment and let us know.  I look forward to hearing your thoughts.

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12 thoughts on “MLM Job Posting: Deceptive MLM Recruiting Practices”

  1. I fell for that, but I was open minded and actually did sign up to be a rep. My sponsor was big on recruiting that way and tried to get me to do the same. I was very uneasy with his way of doing things. I thought we had a great product and didn’t need to resort to misleading tactics to get people in the door. Sell prospects on the benefits of your product or service, show there is a genuine need and market for it to get people excited about joining.

    1. I agree. I am a big fan of leading with the products and finding happy customers. When you can do that, you can simply upgrade your happy customers into distributors.

  2. I would be infuriated if I thought I was going for a job interview only to find that someone was generating leads for their MLM. Of course, if someone was very vague during a phone conversation, I probably wouldn’t attend at all. It does seem completely unethical to generate leads this way. I wouldn’t trust an individual or business who approached me in a less-than-up-front way.

  3. This exact scenario has happened to me several times in my lifetime. I was very angry that I was attempting to get employment to feed my family, and some guy is trying to “pitch” me on giving him money and joining a network.

    I really cannot understand how this works very well. Usually the people looking for work do not have financial means to “invest.” If they do, I would be willing to gamble that the majority do not stick with the program.

    I have always believed in honesty. I have found many marketers who were honest and they did much better in life than the manipulators. If you are considering using this deceptive practice, always remember “what you do comes back to you.”

    Good post Charles. I hope many will listen.

    1. You can’t go wrong when you are honest with people. You can look on any of these big employment sites and find hundreds of people using these deceptive practices. It really drives me crazy.

  4. I couldn’t agree more. There are too many other ways to build a successful MLM business than to resort to deceptive tactics such as this. I have seen the “gurus” give training on ad copy for these listings and of course because folk are too lazy to use it as an example they do the same ad word for word and in those cases it does send up a red flag to some of those sites and they do flag them and shut em down. If people would just commit to learning all they can about their products and business opportunity and learn the skills to market effectively, there would be no need to result to these deceptive practices. But then that requires real work right? Who has time for that… 🙂

  5. Richard Brokenshire

    Hi Chuck,

    I know people who use the “job” offer route to build their MLM. They say it works for them but, I just can’t imagine all of the people who would talk to you and find out it was a biz opp and not a job. They must’ve suffered through a whole lot of rejection. I don’t think I could do that to people. I’m an “honesty is the best policy” kind of guy. You can build a nice business without “tricking” people!

      1. They may tell people it works, and yes, they probably get many who sign up thinking they can defeat their financial troubles, but when the money doesn’t come immediately, they probably quit. I bet the attrition rate from this deceptive maneuver is quite high.

        I am totally against this practice, and I wish that more MLM companies would put rules in their sign up process that a person can not use this technique.

        I have no problem if the ad is clear that it is a business opportunity, but when it states it is a job opportunity, it is wrong.

        1. I agree. It’s much better to be honest with your prospects, right from day one. If someone tried to deceive me just to recruit me, I know they would try to deceive me again in the future.

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