In today’s post, I’m going to take some time to educate you about MLM Genealogy leads. I’ll talk about what they are, where to buy them, how to contact the leads, and what to say to them.
Let me start by telling you that MLM Genealogy Reports are simply a print out of a list of distributors, within a specific line of sponsorship within a MLM Company; normally a company that has gone out of business.
For instance, let’s assume Joe joined a company and built a group of 10K distributors. Each month, he would get a print out of his team, when he received his bonus check. His genealogy report would provide names, emails, phone numbers, addresses, and the sales volume for each distributor in his group. This report would provide a detailed summary of his network marketing business.
Sometimes when a distributor quits the business (or is terminated) he will sell a copy of his genealogy report to one of the lead companies. In addition, when a MLM Company goes out of business (many do) they will often sell their genealogy reports to lead companies, too.
In return, the lead company will turn around and sell the MLM Genealogy Report for a profit. Many distributors will purchase the report, so they can contact these former distributors about their own business opportunity.
Why Should You Buy MLM Genealogy Reports?
Let me start by telling you that I’ve never been a big fan of buying leads. I’ve always believed it’s better to generate your own leads.
That being said, many people have experienced great results with purchased leads via MLM Genealogy Reports. One good reason to buy MLM Genealogy Leads is that you will have an immediate list of people formerly involved with network marketing.
You know they are opportunity buyers, not just opportunity seekers. And you know that they believe in the network marketing industry, or they never would have joined a company to begin with. This means that many of these folks are qualified prospects for your business opportunity.
Also, you can buy 10k or more names for less than three hundred dollars. This is typically much cheaper than buying opportunity seeker leads from a lead company.
The major downside of buying MLM Genealogy Reports is that (1) the person never gave you permission to contact them, (2) the contact information is often outdated, and (3) many of the distributors are now involved with another company.
I’d bet that at least 50% of the phone numbers and addresses are out of date, and inaccurate. Therefore, most of the leads will be really difficult to reach.
What I Would Do
If I was going to purchase MLM Genealogy Reports, I would send a direct mail campaign to the list. This would be a flier, sales letter or postcard. I would simply follow-up with people who responded to my offer.
I think that’s a much wiser strategy than cold calling each person one at a time. The risk of calling people is that many of the phone numbers might be on the DO NOT CALL list.
Contacting your prospects by mail is the way to go (as I see it). It’s pretty cheap too. You could create and mail a postcard for less than 40 cents each. If you decide to mail a postcard to the leads on your MLM Genealogy Report, I would start with a small mailing of 250 people and see what type of response you get.
That would be a lot wiser than sending out thousands of postcards and hoping for a good response. If you get a good response with your 250 postcards, by all means send out more. If not, save your money, and find a more effective way to reach them!
Some people buy MLM Genealogy Leads and send a voice broadcast to every number on the list, hoping that a few people will respond. Other people do a text broadcast to the leads.
To be quite frank with you, I do not know the legalities of doing either of those two things, so I would definitely consult an expert, and read up on the law, so you don’t find yourself in legal trouble.
Where to Buy MLM Genealogy Leads
Tips for Contacting Your Leads
There are many ways to contact your MLM Genealogy leads. Here are some simple things I can think of:
# 1 Direct Mail: You could send these leads a postcard or flyer in the mail. This method is rather costly, but could be very effective, since only interested prospects would get back in touch with you.
# 2 Voice Broadcast: Please check your local laws first, and educate yourself on any legal ramifications, but you might be able to send a voice broadcast to everyone on the list and get interested prospects to visit your website or call your toll-free number.
# 3 Text Broadcast: In today’s world, this is probably much more effective than anything else on this list. You could send everyone a text with a link to your website where they could get more information about what you do. Please research any legal ramifications this might cause first.
# 4 Single Email: You could email each person individually one at a time, and then follow-up with people who respond.
# 5 Phone Call: You could call each lead yourself. Just check the Do Not Call Listing first to make sure you don’t violate any local or federal laws.
What to Say to Your MLM Genealogy Leads
Here are some example scripts you could use when you contact your leads.
My name is John Smith. I received your information as someone who has been involved in the home business industry in the recent past. I’m not sure if you already have a business you are working, of if you are looking for something new, but I have something that might be a good fit for you. If you’d like to learn more about it, just reply to this email and I will send you some additional details.
Good morning. My name is Fred Rogers. I’m calling you today because I’m looking for people who want to own their own home based business. I received your information as someone who has home business experience and I was wondering if you are currently looking for a new opportunity. Does that describe you?
In conclusion, MLM Genealogy Reports can be a valuable resource of potential leads for your network marketing business. Before you buy a genealogy report, make sure you know what you are getting.
Find out how old the list is. Ask how many times it has been sold to other distributors. Make sure you get the full contact information, such as name, email, address, and phone number of each distributor.
After you get the leads, develop a strategy to contact them. I recommend you use direct mail, and then follow-up with the people who respond to your offer.
Furthermore, don’t buy genealogy reports as a first resort. Start out by generating your own leads and working through your warm market, and the warm market of your team members.
Generating your own leads is a much better alternative than buying genealogy report leads (I think so anyway). Your leads will be better quality and they will be EXCLUSIVE to you!
What are your thoughts about buying MLM Genealogy Reports? Leave a comment below and let us know what you think. I look forward to hearing from you.
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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