What should you know about MLM Fundraising? Before we get too deep into that topic, let’s take a moment to define fundraising.
Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. ~ Wikipedia
Giving back is a good deed. It makes you feel good. It helps make the world a better place. It helps people in need. And, it can also benefit you and your business.
Just about every MLM Company in existence supports non-profit charities. A few examples include:
• Mary Kay® supports the Mary Kay Foundation®
• Isagenix supports Childhelp®
• Nu Skin® supports the Force for Good Foundation®
These are just the first few companies I looked up. Most MLM Companies donate a good amount of money to charities. In many cases, they even started the charity. Personally, I like that fact that most MLM Companies give back to these organizations.
Why You Should Consider MLM Fundraising
This post is not about MLM Companies. It’s about you, the distributor.
Using MLM Fundraising to help grow your business is a smart move. While many people will buy from you if you ask them to, if there is an additional “value added benefit” they will receive, even more people will buy from you.
When you do fundraising, it shows that you care about your community or the cause you are supporting. It shows you are a good person. It shows you have values. Not only will a good fundraiser help a local cause, it can also create an explosion of new sales and reps, if you do it the right way.
In the paragraphs below, I’m going to share 7 things you can do to use MLM Fundraising to grow your network marketing business. These ideas are listed in no particular order.
Top 10 MLM Fundraising Ideas
Here are several things you could do:
# 1: Donate Your Retail Profits
As you acquire new retail customers for your network marketing business, you can keep track of your retail sales and donate a portion of the profit of your sales to a charity of your choice.
Most companies have a 20%-50% wholesale-retail markup, so on an average $100 customer order, you would have somewhere between $20 and $50 in retail profit that you could donate. Not bad!
If you can find 20-30 loyal customers you could donate a significant amount of money to a charity. You could let new customers know that 50% of their first purchase gets donated to a specific charity (or whatever percentage you choose).
It’s important to tell your customers what you are doing. This will definitely help increase sales.
# 2: Donate a Percentage of Your Bonus Check
When you get paid your bonus check each month you could donate the entire bonus check amount (or a portion of it) to a charity of your choice.
Start out by donating a percentage of your check, say 10%, and send it to the charity you want to. As you start to make more money with your company, the amount you donate will increase drastically. Over the period of a year this could add up to a large donation.
Plus, make sure you let your prospects and new team members you are doing this.
# 3: Mini-Golf Tournament
You could have a small mini-golf tournament with your team. Charge a $10 or $20 entry fee. Whoever wins the tournament gets half the money and the other half gets donated to charity. Or, you could just give the winner a trophy and donate all of the money collected.
# 4: Sponsor a Youth Sports Team
You could find a youth sports team in your local community, either a baseball, soccer, football or basketball team (or any other sport) and sponsor that team.
For a good $1,000 to $2,000 you could sponsor a team and have a year’s worth of free advertising for your business. Your company name and your name would be on all the jerseys and maybe even on a sign on the sports field.
This creates goodwill with the parents of the kids on the team, and with your community.
It also lets people know about what you are doing. Just ask your MLM Company’s legal department first, to make sure it is okay.
# 5: 50-50 Raffle for Free Products
You could do a raffle for some cash and free products. You could donate a product of your choice. 50% of the proceeds collected and the free products would go to the winner. The other 50% of the money collected would get donated to a charity.
# 6: Team Volunteer Day
While this strategy doesn’t involve money, it does involve volunteer time. Get a bunch of team members together for a Saturday or Sunday and do something nice for your community. You could do Adopt a Highway, clean up a park, help people in need, work the soup kitchen, etc.
# 7: Donate Unused Inventory
If you have some old inventory, or a few products in inventory that are hard to sell, you could donate those items to the charity of your choice. Find a charity that plans on doing a silent auction. Depending upon what type of products your company offers you’re bound to find at least one charity that can benefit from it.
# 8: Have a Team Member Yard Sale
Another thing you could do is team together with a few of your local MLM Distributors and have a community yard sale. You could take the money collected and donate it to a charity. You could also give every person who stops at your yard sale a flyer or business card or drop card for your network marketing business.
# 9: Walk-a-Thon
Similar to a yard sale, you could team up with a few reps in your company and participate in a walk-a-thon. You could collect donations for the event. You could wear your company shirt during the walk. Each person who donates to your walk-a-thon event could receive a free sample or a free gift card from you on a future purchase.
# 10: Team Contest
This is one of my favorite MLM Fundraising Ideas. You could set aside a certain dollar amount, say $100 or $200, even more if you have a big team. You could then have a monthly team contest. Set the criteria, such as most people sponsored, rank advancements, most retail sales, etc. Give half the money to the winner and give the other half of the money to the winner’s charity of choice. This will help motivate a lot of your reps and help a good cause.
In conclusion, MLM Fundraising is done by both MLM Companies and independent distributors.
You will quickly discover that most MLM Companies donate a portion of their proceeds to different charities. They understand the importance of giving back and supporting their local community. You will discover that many distributors do the same thing.
Personally, I believe it’s a good idea to donate to charities, especially charities that are close to your heart.
What are your thoughts? Do you have any MLM Fundraising Ideas that you would like to share with the rest of our community? What have you done in the past that worked for you? Leave a comment and let us know. I look forward to hearing from you. Thanks.