Today, I want to teach you the ins and outs of MLM Edification. In case you aren’t familiar with the term, here are two definitions I found online.
What is Edification?
To instruct and improve especially in moral and religious knowledge.
To edify is defined as to instruct someone in way that enlightens them or uplifts them morally, spiritually or intellectually.
In my own words, I would define it as:
- Speaking well of someone else
- Building up another person, giving them credibility
- It is used to provide credibility for a person, event or company
- It’s a way to introduce someone and give them stature
Why is MLM Edification Important?
MLM Edification is VERY important. Here’s why:
# 1 To influence your prospects, recognize you might not have that influence yourself. Most of the people we talk to know us well and we do not have the level of credibility with them that a third-party person would have.
# 2 You can’t give yourself credibility. You can talk good about yourself all you want, but you will only come across as egotistical, if you do that.
# 3 They become the expert and have the credibility. When you edify your upline or mentor to your prospect, you give them INSTANT credibility. This will allow them to educate and close your prospect for you.
# 4 If you have kids, you know they will not listen to what you say. Network marketing is no different. Your team won’t listen to you either, but they will listen to your leader. Plus, your upline will help you motivate your team, as long as you edify them first.
# 5 When you use MLM Edification properly, you keep the spotlight off of yourself. This is a good thing. Put the spotlight on others, not on yourself.
Who to Edify in Network Marketing
At this point, you might be wondering, who should I edify? My immediate response would be anyone and everyone.
- Your sponsor
- Your upline
- The company
- The industry
- The CEO
- Your downline
- Your prospect
- EVERYONE, before you introduce them to someone else!
As long as you are being SINCERE, HONEST and GENUINE, when you do this, it has a positive impact in your business. Plus, it makes you come across as a professional.
How to Edify Others in Your MLM Business
My main man, Mr. Brian Carruthers taught me this valuable formula to edify others. This is a summary of what he does. He focuses on: (1) money, (2) facts, (3) fun, and (4) help.
# 1 Money – She is successful in the business and knows how to make money in the business.
# 2 Facts – She knows the ins and outs of the business and can answer any questions you might have.
# 3 Fun – She loves to have fun building the business and she is fun to be around.
# 4 Help – She loves to help other people. She is a servant driven leader and is good at helping people reach their potential in the business.
This is what it might sound like when you use MLM Edification the right way. This is an example of you edifying your upline to your prospect.
Bob, I’m so glad you are exploring our business. I want to get you on the phone with Jane Smith. Jane knows how to build the business and make money. She currently has a team of more than 5,000 people. She knows the ins and outs of the business and can answer your questions. She is fun to be around and she loves helping other people succeed in the business. Most importantly, she is my friend. Just hold on one minute while I add her in to our conversation.
The Secret Sauce
The secret sauce happens after you edify your upline. Before they start talking with your prospect, if they are smart, they will edify you as well. For example, they might say.
Bob, you are lucky that Joe introduced you to the business. Even though Joe is new to the business, he is a real go-getter. He’s going to do great in this business and he will be a great coach to help you succeed.
This reverse edification is the glue that makes everything powerful. Why? Because you have edified your upline, and then they came back and edified YOU.
Tips for Success
# 1 Edify, edify, edify whenever you can. Use MLM Edification whenever you can. Keep it short and sweet, but whenever you are introducing someone to someone else, edify them first.
# 2 Teach it to your team to use edification. Incorporate this into your weekly and monthly training. Make sure everyone on your team understands the importance of it and knows how to use edification the right way.
# 3 Use it in your day to day life, even outside of the business. Use edification at work, with your friends, with your spouse. Use it wherever you go so it becomes a HABIT.
# 4 Create a team culture where edification is encouraged and rewarded. It’s very important to do this.
# 5 Be genuine. Never use flattery. Just be honest, sincere and genuine. If you think about it, you can always find at least one nice thing to say about someone.
There you have it folks. These are my ins and outs of using MLM Edification the right way. Do you agree or disagree with me? Do you use edification in your own team? Why or why not?
Feel free to leave a comment below to share your thoughts. I look forward to hearing from you. Thanks for stopping by.