Today’s post is about MLM Duplication.
This is a buzzword that gets thrown around a lot in our industry. Everyone’s heard of it, yet most people can’t get their team to duplicate.
For the purpose of this post, I want to define what MLM Duplication is, and share some of my best success tips to make it happen.
What is MLM Duplication?
At the end of the day, network marketing is about a lot of people each doing a little bit consistently, month-after-month. Rather than have one person sell thousands of products themselves, MLM Duplication is about having hundreds, even thousands of people on your team each consuming the products themselves and servicing a few customers and distributors.
Each person moves several hundred dollar’s-worth of products each month. When you add up the sales and consumption of the people on your team, it can add up to six or seven figures monthly in sales volume! And that type of sales volume will generate a VERY NICE commission check for you.
That is network marketing in a nutshell. That’s how it’s supposed to work. It’s about having leverage, and earning a small commission from everyone’s efforts, not just your own efforts.
Unfortunately, things don’t normally work out this way for most people. Most people struggle to get ANYONE on their team to duplicate what they are doing.
Duplication is really the process of motivating, encouraging and influencing EVERYONE on your team to do a little bit each month. Each person places an order for themselves. Each person services a few customers. Each person shares the business with a few prospects. Each person runs and grows their own business.
Top 15 MLM Duplication Tips
These are my top 15 MLM Duplication tips. These are things every distributor should know about, right from their first day in the industry. These insightful lessons took me many years to learn. I only wish I would have learned them sooner. They are listed in no particular order.
# 1 Most of the people you sponsor will do nothing and quit.
Even if you spend tons of time training, supporting, coaching and helping your new team members, most won’t last even 90-days in the business. This is at least 50% of your team and probably closer to 75% of your team. Your job is to look for winners, offer your support to everyone, and meet people where they are at, but spend most of your time with the 20% of your team who are willing to do something to grow their business. Not everyone joins your team to do the business. Some are just wholesale product users, and others simply want to be part of a community (social club). Of all the people who do join your team, only about 1 in 5 will ever do anything to move their business forward. The sooner you can accept that, the better.
# 2 You need a standardized training system.
You need a standardized training system for your team with weekly meetings, motivation, recognition, skills-training and personal development. This gives people something to plug into, so they can be part of a community, feel appreciated, get support and grow as a person. You can use live events, conference calls, webinars, training manuals, a team website, a Facebook group, or any combination of these things. Training is the missing ingredient in most companies. When I look at all the companies in our industry, I personally believe ACN® and Primerica® have two of the best training programs (no, I am not affiliated with either company). Check out some of their training videos on YouTube® to see what I am talking about.
# 3 Even if only 10-20% of your team duplicates, you can still build a HUGE network marketing business.
This is, and always will be a game of numbers. Even if most people do very little with the business and eventually quit, you can still make a lot of money in network marketing. At the end of the day, you really only need two to five people who duplicate what you did on a grand scale, to make a nice, six figure income (in most companies). If you look across your team, you will probably see that 95-99% of your team are part-timers and some-timers, who do a little bit each month and 1-5% of your team are full-timers who produce just as much as everyone else combined.
# 4 The fastest way to get duplication is to teach skills.
It does you no good to motivate your team if you don’t teach them the skills they need to succeed. As a sponsor and leader, your number one objective is to teach everyone on your team different ways to retail and recruit, so they can find a strategy that works best for them. If all you ever did was focused on teaching prospecting and selling tips, you would get A LOT more duplication in your group. Prospecting and selling is what 99% of your team struggles with. It would also help to teach on subjects such as mindset, communication, leadership and entrepreneurship.
# 5 Focus on duplicating results, not how people achieve those results.
As long as people on your team are prospecting, inviting, sharing presentations, sponsoring distributors, finding customers and training their team, who cares how they do it! Once again, your real role as a leader is to help your people find a process that will work for them, based upon their personality, strengths, talents, abilities and goals. I like to teach my team different ways to retail and recruit, and let them pick the option that resonates with them.
# 6 Promote events.
Whatever you do, attend every event yourself, and promote every event the company (and your team) offers. People make decisions to build the business at events. The more people you can get to events, the faster your team will grow, and the more duplication you will get. PERIOD. Events create excitement. Events get people to commit. Events change peoples’ lives.
# 7 Spend your time where it is deserved.
You cannot drag anyone across the finish line or make anyone else successful in the business. Trust me, I’ve tried. It doesn’t work. You must be smart where you spend your time, especially as your team is growing. You only have so much time in a day. You need to work with people who are serious and putting in the work themselves. Rather than trying to motivate people, identify the serious people on your team who are already self-motivated and spend your time helping them. That will give you the biggest return on your time investment. One of my biggest mistakes in my network marketing career is wanting success more for others than they wanted it for themselves.
# 8 Help people grow.
One of the best ways to get more MLM Duplication in your team is to help your people grow as people. It’s true, your business will only grow as much as you do. Get your team members reading books, watching inspirational videos, listening to tapes, attending events and doing everything they can to work on their own personal development. Most people need to grow as people, before they can ever achieve success in the industry. Most people struggle with confidence and worthiness issues that hold them back. If you can help people grow, you will have more duplication in your team.
# 9 Learn how to taproot.
This one skill can help you have a lot more duplication in your group. Learn how to build depth under people. Build your legs deep and always work with the newest, most excited distributor at the deepest level in the organization. Give people something to lose and there is a high likelihood they will stick around simply because of “fear of loss.” When people have a team of their own, they are less likely to quit. Don’t build the business for anyone, but as soon as you sponsor someone, help them sponsor someone quickly and then start working with their new person. Keep repeating this process over and over until you find someone serious. This will cause most of the people above them to “shape up” and “get their act together.”
# 10 In most cases, two to five percent people will be responsible for 90% or more of your team’s growth.
Most top earners have sponsored 100 to 200 people personally, yet most of their income comes from the efforts of just two to three of those people. If you look across your organization, you will see that most of your growth comes from a few power players. Even if you think these people are 100% independent of you, and don’t need your help, DO NOT neglect them. Offer ways to help them, rather than trying to motivate your unmotivated Uncle Rick.
# 11 Work with three to five people at a time.
I am a former Army Officer. In the Army, you never personally supervise more than five people at a time. There is a reason for this. I believe the reason is you can’t effectively supervise more than five people at one time. The same holds true in your network marketing team. You can only effectively work with so many people at one time, because it takes time to work with each person. Ideally, you can work with three to five people at a time, if you are using technology and doing the business part-time. If you are a full-timer, you might be able to work with 10 people at a time.
# 12 Launch your new distributors properly.
Single handedly, the best way to get more MLM Duplication is to launch your new distributors properly. Ideally, you want to help them make their name list in their first 24 hours and then you want to help the contact these people through three-way calls, a Private Business Reception, or a home party, within their first 2 days in the business. If you don’t help people get an IMMEDIATE result, they will quit. You must strike while the iron is hot. Most people will only stay excited during their first few days.
# 13 Don’t reinvent the wheel.
If your upline or sponsor or company has a system that works, don’t reinvent the wheel. Use their system with your team. The only time you should create your own system is if you are already successful in the business, or if your upline doesn’t have one to offer you. Whatever you do to build your business, keep it so simple an 8-year old can do it! Any fool can complicate this business, but it takes a genius to keep it simple.
# 14 Give your people realistic expectations.
You must give your new distributors realistic expectations about the business. Make sure they know it’s not a get rich quick type of industry. You must teach them that results WILL NOT come until they do the work. Tell them what to expect and they won’t be disappointed. Keep them motivated, but don’t hype them up. Make sure your new team member’s goals match their commitment level. Show them what their organization will need to look like (volume and distributors) to reach their income goals.
# 15 Lead by example.
Always lead by example in everything that you do. People will do what you do, not what you tell them to do. Be a sterling example for others to follow and some of your team members will follow your lead. Do what you say and say what you do. Show your team what they should be doing, by your own actions.
There you have it folks. These are 15 of my best tips on how to get more MLM Duplication in your network marketing team. None of these things are rocket science, but they are often overlooked or neglected by distributors.
At the end of the day, the people who build the biggest teams and make the most amount of money in our industry are the people that can get other people to duplicate what they are doing. Duplication is your goal. It won’t happen overnight, but if you follow the advice in this article, you should be well on your way.
What are some of your best tips to get more MLM Duplication? Leave a comment below to let me know what you think. I look forward to hearing from you.ps