I’d like to take a few minutes and educate you about MLM Drop Cards. This is a secret lead generation strategy MANY network marketers have used for YEARS, to get a constant flow of new leads for their business. I learned about drop cards from the legend himself, Dale Calvert, and I am eternally grateful.
What Are MLM Drop Cards?
A drop card is a short marketing message on a piece of paper, designed to captivate your prospect’s attention and entice them to call your toll-free number or visit your website. Normally, they are slightly bigger than a business card and slightly smaller than a postcard.
I have provided some example MLM Drop Cards later on in this article, just to give you a general idea. One of the most common drop cards is the fake $100 bill. Basically, it looks like a $100 bill, but when you flip it over it has your marketing message on it.
Why Use MLM Drop Cards?
Let’s be honest for a minute. Quite perhaps the biggest challenge most network marketers struggle with is GENERATING LEADS for their business. After they work through their warm market, they are stuck. Even worse, most new reps are scared to talk to people because they fear rejection.
This is where MLM Drop Cards come in handy. Using drop cards is simple. Anyone can do it, even grandpa. It doesn’t take any special skill-set. It’s not a time consuming task either. That’s why drop cards work so great.
You simply hand your drop card to a prospect, don’t say anything at all, and walk away. If they are interested in your marketing message, they will call your sizzle call message or visit your website.
Anyone can easily hand out 10-20 drop cards per day, just while they are out and about living life. Your WHOLE TEAM can use drop cards. It can be your lead generation system for your team.
What Type of Response Rate Can I Expect?
I can’t legally guarantee a specific response rate. Individual results will always vary. From personal experience, I can tell you that for every 100 MLM Drop Cards I hand out, I normally get 5 to 8 visits to my website, of which 1 or 2 become leads. This doesn’t sound like much, but imagine what you could attain if you and 50 to 100 of your team members were all handing out 10-20 drop cards per day?
Top 10 Tips for Success with MLM Drop Cards
I’d like to share a few of my best success tips using MLM Drop Cards. These tips are in no particular order.
# 1 Hand Them Out Consistently
Your key to success is to be consistent. Never let a day go by where you don’t hand out at least 10-20 MLM Drop Cards. Doing so will create a new habit, which is what you want to do.
# 2 Keep the Message Simple
Think of your drop card as a short classified ad. You want to pique the person’s interest, give them a little bit of information and tell them what you want them to do next. You don’t need fancy graphics. The most important thing is the MESSAGE.
# 3 Don’t Mention Your Company’s Name
Keep your drop cards generic. Don’t say you are a distributor with such and such company.
# 4 Have a Strong Call to Action
Listen to what my friend Vincent St. Louis has to say about your call to action.
With all Drop Cards you need a call to action. You need to give the interested person something to do. You will get a lot more people that will listen to a recording or visit a website then call you personally. People are scared to be sold. If they know they will be listening to a recording or watching a video with no live person it makes them feel safe and they will be more likely to call or visit. I use a call in recording most of the time if I can. That way the person that found my drop card can take action right away not wait until they get in front of their computer. Although with the new smart phones the video may be a great thing.
The call to action needs to be:
Call now or listen to this recording or visit my website or watch this short video or something like that. I use all these call to action it just depends on how I’m feeling at the time I create the card. I also always give my cell number. If they like what they hear or see I want them to be able to call me right away. Source
# 5 Use a $100 Bill Drop Card
You can order these online. You can print your marketing message on a replica $100 bill. This really gets people’s attention. You’ll read more about this in a moment.
# 6 Provide Multiple Ways to Contact You
Provide your phone number, email, sizzle call number and website so people have multiple ways to get in touch with you. If you provide your phone number, make sure you take live calls, so you don’t end up playing phone tag with people.
# 7 Give Them to People
Whenever possible, put the drop card in your prospect’s hand, rather than leaving in a public place. You don’t have to say anything, other than “take this.” Just give them the card and walk away.
# 8 Set a Goal
Set a goal for how many MLM Drop Cards you want to hand out each month and keep track of it. This keeps you accountable.
# 9 Teach Your Team to Use Drop Cards
One of my best tips is to teach your team members to use drop cards to grow their business. What type of growth could you expect in your business if you had 50-100 people on your team each handing out 20 drop cards per day? I think you would see a huge influx of new leads and new reps.
# 10 Track Your Results
-My final tip, and one of the most important tips, is to track your results. Keep track of how many drop cards you hand out, how many calls you get, and how many new reps and customers sign up. That way you know your conversion rate. It might also be in your best interest to test out a few different drop cards to see which ones convert the best.
20 Places to Hand Out Your MLM Drop Cards
- Coffee Shops
- Book Stores
- Convenience Stores
- Grocery Stores
- Enclose in Your Bill Payments
- Bowling Alley
- The Gym
- Hair Salon
- Toll Booths
- Flea Markets
- Yard Sales
- Local Events
- Gas Stations
- Movie Theatre
- Public Restrooms
- Post on ANY Bulletin Board
- Colleges and Universities
- Job Fairs
Keep in mind, this list is just the first 20 places that came to my mind. What I suggest you do is anytime you stop your vehicle to visit a store or business, hand out 3 to 5 MLM Drop Cards. Do that and you can easily hand out 50 to 100 per day.
The $100 Bill Drop Card
Invest your money and buy the $100 bill drop cards. Here’s why:
The $100 bill is by far the most effective type of Drop Card. Who wouldn’t pick up a dropped $100 bill? This is where your MLM business information comes in! You might think this is a silly tactic, but believe me, it works. A lot of people out there have no idea what a Drop Card is, so imagine the number of people picking up your Drop Cards and wondering what it is. Source
Dollar bill business cards are absolutely the best offline marketing tool to advertise and promote your business. You know what they say about “first impressions”? Now, do you want your first impression made by a stiff and stale old traditional business card? OR, would you rather reach into your pocket and hand over a $100 bill with your business message on it! THAT’s a first impression, my friend!
You may have heard these business cards referred to as “drop cards” or “sizzle cards”. You may call them whatever you want. But I call them, phenomenal !!! And you will too once you start getting these cards out there to work for you. Source
Sample MLM Drop Cards
Here are some sample drop cards I found online (the first one is mine). You don’t have to use these exact ones to be successful. Just get creative, keep it simple, and have a powerful marketing message.
Where to Order MLM Drop Cards
There are a variety of places to order drop cards.
- Your local Kinkos, Office Max, Staples or Office Depot
- Print on your own computer at home
- Just do a Google search and you will find several vendors who sell drop cards
If you aren’t using MLM drop cards to expand your network marketing business locally, you are really behind the power curve. I think it’s a great and inexpensive way to generate leads for your business, even on a shoestring budget. Your key to success is to hand out thousands of drop cards each month, and follow-up with all of your leads promptly.
What are your thoughts about generating leads with drop cards? Have you ever tried it? Leave a comment below and let us know your thoughts. I look forward to hearing from you. Have a great day.