MLM Drop Cards: What You Should Know

If you are trying to expand your MLM business locally, you should consider using a MLM Drop Card. This is similar to a flyer, but it is much smaller. A drop card is slightly bigger than a business card and a little bit smaller than a postcard. It is designed to pique people’s interest and get them to visit your website, send you an email, or call you.  In other words, it helps you generate leads.

You can create a simple MLM drop card on your laptop or desktop and have it printed at your local office supply store. You can make 4,000 to 5,000 drop cards for about $50 to $100, so it is really inexpensive advertising.  I typically put 12 drop cards onto one page of paper.

Once you have a drop card created, your goal is to distribute as many as possible.  You can leave them in specific locations and hand them to people in person.

The more drop cards you can distribute the more leads you will get. In fact, I’d recommend you take massive action, so you can get massive results.

At a minimum, you should hand out 50-100 drop cards per day, or 350 to 700 per week. The more the better!  To do this, you could spend thirty to sixty minutes per day handing out drop cards, or just do it one day a week. Either method works fine. You want to leave them at banks, gas stations, restaurants, office supply stores, convenience stores, bulletin boards, and a variety of other places.  My best advice is to physically hand the drop card to someone, smile, and walk away.

A small portion of the people that read your drop card will respond and call the phone number on your drop card, email you, or visit your website. A good response rate is 1-3%. If you hand out 1,000 drop cards in a week, and get a 1% response rate, you would have 10 new leads.  If you get a 3% response rate you would have 30 new leads. Since you only spent $50 to $100 to create several thousand drop cards, you received a very good return on your investment.  Best of all, these people are contacting you first, so it makes life much easier for you.

You simply need to follow up with your leads to book appointments and share your business presentation or products with them. You could email them a video presentation, mail them a DVD, meet with them one on one, invite them to a hotel meeting, or whatever else you feel comfortable doing.  You can expect to sponsor a small percentage of your new leads as distributors and customers. It simply is a numbers game.  For example, if you had 30 leads, you should sponsor 1-3 new people into your business as a customer or distributor.

mlm drop cardI’ve provided a sample MLM drop card in the photo to the left. This is what I used at one time to promote my business. Notice I don’t mention my company name on the drop card. And, I don’t use fancy graphics either. I keep it simple and to the point. I’ve found this to be very effective.

Top 10 Tips for Success with MLM Drop Cards

1. Hand them out on a regular basis -One of my best tips is to make sure that you hand some drop cards out every single day.  Don’t just do it once and stop.  You have to consistently hand them out on a regular basis if you want a steady flow of new leads.

2.  Use a catchy headline, a few bullet points and a call to action – Think of your drop card as a classified ad.  You want to pique the person’s interest, give them a little bit of information and tell them what you want them to do.

3.  Don’t mention your company name or provide too much information – Keep it short and simple and generic.  Less is better!

4.  Use a bright colored card stock that really sticks out – I like the bright pink, bright orange and bright yellow card stock.  It really stands out and gets noticed.

5.  You can even use a $100 bill drop card; these are really catchy – You can order these online. You can print your message on a replica $100 bill.  This really gets people’s attention.

6.  Provide a phone number, website and email on your drop card, so there are multiple ways someone can get in touch with you – Use multiple forms of communication to appeal to more people.  Not everyone will feel comfortable calling you.

7.  If possible, physically hand them to the person – This is a lot more effective than just leaving them in different places.  Just give it to the person, smile and walk away.

8. Whenever you are out and about make sure you hand out some drop cards – You don’t have to intentionally go out to hand out drop cards.  Make it a habit of leaving some everywhere you go.

9.  Teach your team members to do the same thing – One of my best tips is to teach your team members to use drop cards.  What type of growth could you expect in your business if you had 10-100 people on your team each handing out 100 drop cards per day?  I think you would see a huge influx of new leads and new reps.

10. Track Your Results – My final tip, and one of the most important, is to track your results. Keep track of how many drop cards you hand out, how many calls you get, and how many new reps and customers it leads to.  That way you know your conversion rate.  It might also be in your best interest to test out a few different drop cards to see which ones convert the best.

Sample Drop Cards

Here are a few sample drop cards that I found online.

mlm drop card 2

drop card 3

source: www.dropcardusa.com

drop card 4

source: www.vincentstlouis.com

Where to Order MLM Drop Cards

  • Drop Cards USA
  • MLM Marketing Tools
  • Your local Kinkos, Office Max or Office Depot
  • Print on your own computer at home

Video About Drop Card Marketing

Here is a great video I found about using drop cards to promote your network marketing business.

Final Thoughts

If you aren’t using MLM drop cards to expand your network marketing business locally, you are really behind the power curve. I think it’s a great and inexpensive way to generate leads for your business, even on a shoestring budget. Your key to success is to hand out thousands of drop cards on a consistent basis, and follow up with all of your leads promptly.

What are your thoughts about building your MLM Business with drop cards?  Have you ever tried it?  Leave a comment below and let us know your thoughts.  I look forward to hearing from you.  Have a great day.

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8 thoughts on “MLM Drop Cards: What You Should Know

  1. Kristen

    I like the drop card technique and I know for a fact that it works! And you can devote a day a week to passing them out, like you said. OR, keep a stack with you in your car or purse (ladies) and literally drop them at every place you go throughout the week. You can just work dropping them into your daily routine. Cheap, effective advertising!

    Reply
  2. Faye

    Drop cards. You can put them anywhere: community boards at the library and the grocery store, bulletin boards in other businesses, on the counter at the local mom-and-pop store (you may want to offer to take some of theirs in return). Give them to the guys at the check-out counter, your hairdresser and the waiter who brought you your bill. Make sure that the cards are inexpensive, though: since you are not giving these to a targeted audience, a lot of them might end up in the trash.

    Always offer to take a business card in return: not only is it polite, but it is also an instant lead!

    Reply
  3. Brie

    I like this idea. I guess you would have to purchase a domain name first though or would you just use a blog site? I do have a blog that I could connect people to with more information about me and my company. I never thought about drop cards and since I am not working I have plenty of time to pass out information. I wll have to add that to my schedule.

    Reply
    1. Greg Boudonck

      It really is not all that expensive to purchase a website with hosting. I received a great deal through iPage where I have my website hosting for 2 years and my domain name for 1 year. It isn’t hard to install WordPress, and just follow the many tips and tricks all over the internet.

      I believe this drop card technique would work well in many types of businesses. As a book writer, I am debating trying this as a technique to sell books.

      Great post, and great idea.

      Reply

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