Today, I want to educate you about MLM Cross Recruiting.
This is a touchy subject with a lot of confusion in our industry. What is it? What does it mean? Is it illegal? What should I do if someone does it to me and my team? My goal is to address each of these questions in the paragraphs that follow.
What is MLM Cross Recruiting?
With nearly 20-years-experience in this amazing industry, here’s how I define cross recruiting:
MLM Cross Recruiting is when you leave a network marketing company (or simply join a second one) and contact people you did not personally sponsor about your new opportunity.
I do not define cross recruiting as contacting your personally sponsored reps about a new company if you leave that company, or simply promote multiple companies. Many people will disagree with that stance, but that’s my take on the subject.
To keep things interesting, here’s a definition of MLM Cross Recruiting I found online.
According to the MLM attorneys, Wellman & Warren, MLM Cross Recruiting is seen when representative uses the networks that they gain in one MLM company and request them to join a competing company.
Common Questions About MLM Cross Recruiting
Now that we’ve defined MLM Cross Recruiting, let’s answer some common common questions.
Don’t I own my downline?
Nope. You don’t own them and neither does the company. Everyone in our industry is an independent contractor, not an employee. Last time I checked, we also live in the good old USA and have the freedom to make our own decisions. What’s sad is many distributors and companies ACT AS IF they own the people in their company or team.
If you are one of the people who think they own everyone on their team, let me ask you a question. Does your sponsor, company, and upline own you? I’d bet you don’t want to be owned or controlled by anyone. If that’s the case, don’t have that same mindset about your team.
Should I Cross Recruit?
No. Not intentionally. If you know someone is in the same company as you, and you decide to move on, let them be. On the other hand, if someone reaches out to you first, and you have no idea what company they are in, or who they are, I see no problem recruiting them. Why? You didn’t approach them. They approached you.
Is Cross Recruiting Illegal?
To the best of my knowledge, keep in mind I am NOT a lawyer, it is not illegal. However, if there is a restriction about it in your company’s policies and procedures, that you signed, you could be held responsible legally and financially in court, because of the contract you signed.
What about non-MLM Businesses?
Can you approach someone in your downline about a job opportunity? Can you invite them to evaluate a home-based business that has nothing to do with MLM? To answer that question, you must read your distributor agreement. Many network marketing companies prohibit this, even though I don’t agree with that mindset.
What if Someone Does it to Me?
What if someone in your upline, crossline, or downline raids your organization? Sadly, this happens a lot in our industry. Many leaders jump from company to company. They get a deal with a new company and jump ship, bringing as many people as they can with them to get their big pay day.
You could notify your corporate legal office and let them know if this happens to you, to see what your options are. You could hire an attorney specializing in network marketing and see what your options are, such as a lawsuit. Or you could learn from the experience about how to create a better team culture, where people don’t want to leave. More on that in a minute.
How Can I Prevent It?
How can you prevent MLM Cross Recruiting? Well, you will never prevent it 100% of the time, but you can minimize it by creating and environment where people don’t want to leave. Happy reps don’t leave or join other MLMs. If you have good relationships with your team and they are making money, why would they want to leave or do multiple deals?
My Personal Thoughts on the Subject
Personally, I think our industry is weird about cross recruiting. In the corporate world, and every other business model I know of, this is quite common and is not considered unethical or immoral.
Here are a few examples.
Bill is your boss. You enjoy working with Bill. He leaves the company to work with a new employer. Because of your relationship with him, he reaches out to you about an open position in his new company. You decide to leave because the pay, opportunity, and benefits are better. Plus, you really enjoy working with Bill.
You and Melissa are co-workers. You both head different departments. You’ve worked together five years and have a solid, professional relationship. You place your resume in the internet world and find a new job with a different company. When you start your new job, you find out about an opportunity that would be perfect for Melissa, but in a different company from you. So you call her up and tell her about it.
You and Tony are both independent contractors working for a company that does cable installation. You’ve been friends for years. Tony leaves the company to start his own cable installation company. He calls you about hiring you as his first employee. You accept.
Do any of these examples sound illegal or unethical to you? Not to me. But if these same people did any of these things in the MLM Universe, it would be considered cross recruiting. Crazy.
The MLM Industry Mindset
Many people in the MLM Industry, including the top leaders and company owners, act as if they OWN the people on their team. I will never understand that mindset. Every rep is an independent contractor. Yes, they need to follow the company’s rules and policies, but give me a break!!!
Here’s another issue in our industry. Companies don’t care if you cross-recruit when you JOIN their company, but they sure do care if you cross recruit when you LEAVE their company. Does that even make sense? They are okay with getting all the new business, but God forbid you do the same thing when you leave with your team to a different company.
Solutions to MLM Cross Recruiting
I am a big fan of offering solutions, not just focusing on problems. When it comes to MLM Cross Recruiting, there are many solutions.
First off, network marketing companies need to realize we are in the 21st century. Most people have multiple side gigs. Letting someone join your company as an independent contractor, not as an employee, and then are forcing them to do ONLY your gig is crazy. I think if companies loosened their policies, our industry would be attractive to more people.
Next, leaders must create an environment where people don’t want to leave. This would eliminate 95% or more of the potential cross recruiting problems. When you have a team that is making money and respects you, you don’t have to worry about them jumping ship if someone on your team leaves for another company.
Finally, companies and top leaders should provide mandatory business education on this subject. Many new and inexperienced reps know nothing about this subject. Good training would reduce cross recruiting significantly.
I will not sit on a high horse and say I have never cross recruited anyone in the past 19-years. In fact, I don’t know of any top leader in our industry who has SWITCHED companies and not signed up people in the new company that worked with them in the former company. Do you?
I have reached out to people I had good relationships with through the years, when I joined a new company. Most of the time they were personally sponsored, but sometimes they were simply people I had formed strong friendships and relationships with. Or they were people on my email list and I didn’t even know who they were.
Before you hang me on the cross, just know I’ve learned my lesson. I am a professional now. But yes, I’ve made mistakes in the past in this area.
I’ve also been cross recruited many times by my sponsors through the years. I don’t take it personally anymore. I don’t jump ship when they approach me. I don’t even look at the opportunity. I don’t snitch on them either. I simply say no thank you and stay focused on what I’m doing.
My goal is to be a network marketing professional. Hopefully, the company I am in now will be my last company and I will never have to SWITCH companies again. But if I ever did switch companies, knowing what I know now, I would not cross recruit.
In conclusion, these are my thoughts on MLM Cross Recruiting. Take what you want from this article. If nothing else, hopefully you’ve gained some new insights you might not have considered previously.
What are your thoughts about MLM Cross Recruiting? Leave a comment below to let me know what you think. I look forward to hearing from you.