What is a MLM Contact Manager and what should you know about it? A contact manager is nothing more than a software program, or offline program, that you use to manage your leads and prospects.
I should tell you right upfront that most prospects will need to hear from you at least seven to twenty times before they ever join your team. It might take even more follow ups than that. If you only talk to someone once, and then just move on to the next person, you are really missing out.
As a serious network marketer, you need your own contact manager. Listed below, I’m going to give you several examples of what you can do to create your own contact manager that works well for you.
The first thing you want to do is get your own auto-responder. This is nothing more than a software program that manages your email leads for you. People can add themselves to your list or remove themselves from your list. You can create a series of email messages that gets sent out automatically on your behalf. This lets you stay in touch with all of your email leads and build a relationship with them over a period of a few years. I personally use Aweber as my auto-responder and have done so for nearly five years now. I have a lot of people on my list. Most of the people who join my team have been on my email list for at least six months, if not longer.
The second option you want to do for your contact manager is to get a software program that lets you manage everyone’s mailing address. I use StatTrak Pro, which costs me about $30 (one time fee). Other people simply use Microsoft Excel. I like my program because it lets me create different mailing lists (customers, team members, prospects) and also makes it very easy to print mailing labels.
Whenever you meet someone face to face, online, or at an event, ask them for their mailing address and get their permission to communicate with them about your products and business by mail. I’ve found that most people are more receptive to doing this than giving you their email.
Furthermore, another alternative is to be old school and simply use index cards and a filing system. This method works fine. Every time you meet someone, write down everything from your conversation on an index card and then file the card into your filing system for follow up at a future date. For example, if you talk to Joe Smith today and he isn’t interested, file his index card in your box in your 90 day tab so you can follow up with him in a few months.
Any of these three methods will work as your MLM Contact Manager. I personally use an auto-responder to handle all of my email leads and a software program to manage all of the mailing addresses. I also keep an index card of each person I talk to on the phone.
I learned a long time ago that you can convert more prospects into customers and distributors if you stay in touch with them frequently. Ideally, you want to communicate with EVERYONE at least once a month until they join your team or die. That might sound crazy to some people, but the real money is in the follow up. People’s lives change all the time and just because they aren’t ready for your products or business opportunity right now doesn’t mean they won’t be ready for it in a few months (or years) from now.
Remember this, your most successful distributors five years from now will be people that tell you NO today, IF you have a plan to follow up with them consistently. The best way to do that is to build your list in your contact manager and follow up with people at least once a month, FOREVER. Send out a newsletter in the snail mail each month like I do. Be a professional. Have a plan. And be consistent.
The money really is in the list!
What do you think? What do you use as your MLM Contact Manager? Leave a comment below to share your thoughts.