Top 10 MLM Companies in Japan

Today, I want to share my list of the top 10 MLM Companies in Japan, as I see it.

In my opinion, these network marketing companies are the best of the best in Japan. If you live in Japan and are thinking about getting involved with network marketing, you definitely want to research each of these companies.

This list is just my opinion. We don’t need to agree. I have done research, talked with other network marketers, and looked at the market share, product line and prices, compensation plan, company leadership team, and the company reputation when compiling this list. If your opinion is different than mine, leave a comment at the end of this article and tell me what you think.

Top 10 MLM Companies in Japan

Top 10 MLM Companies in Japan

Let’s start with # 10 and work our way down to # 1.

# 10: Amway

Amway Japan, a subsidiary of Amway Corporation, operates as a prominent direct selling company in the Japanese market. Established in 1979, Amway Japan has steadily grown to become one of the leading players in the country’s direct selling industry, offering a diverse range of health, beauty, and home care products. With a strong emphasis on entrepreneurship and empowerment, Amway Japan provides individuals with opportunities to establish their own businesses through its direct selling model, enabling them to distribute Amway’s high-quality products while earning income.

Committed to innovation and customer satisfaction, the company leverages a robust network of independent distributors to reach consumers nationwide, fostering a culture of trust and reliability within its customer base. Through its focus on quality, integrity, and social responsibility, Amway Japan continues to make significant contributions to the Japanese economy while enriching the lives of its distributors and customers alike.

Our vision is quite simple. We work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better brands and opportunities for the future, and by sharing generously with the global community. ~ Amway

# 9: ARIIX

Ariix Japan has emerged as a prominent player in the health and wellness industry since its establishment in 2011, offering a diverse portfolio of premium-quality nutritional supplements, skincare products, weight management solutions, and essential oils. Committed to providing innovative products that support holistic well-being, Ariix Japan operates under the mission of empowering individuals to achieve their health and financial goals.

Founded by a team of industry experts including Fred Cooper, Deanna Latson, Mark Wilson, Riley Timmer, and Jeff Yates, Ariix Japan prioritizes scientific research, product efficacy, and sustainability. The company’s direct selling model provides individuals with opportunities for personal growth, entrepreneurship, and financial independence, fostering a supportive community dedicated to enhancing lives through its products and business opportunities.

With a focus on integrity, innovation, and social responsibility, Ariix Japan continues to make strides in improving the health and wellness of individuals across Japan.

What is most exciting for me has always been helping people realize that they can achieve their dreams of a successful future in network marketing, with only the sky serving as a limit. Seeing the positive changes that come when they realize their own power and potential—that’s what I call fun. ~ Mark Wilson, Founder, President

# 8: Forever Living Products

Forever Living Products Japan has been a prominent presence in the health and wellness industry since its establishment in 1978, making it one of the longest-standing companies in the field. Renowned for its commitment to providing high-quality aloe vera-based products, Forever Living Products Japan offers a comprehensive range of nutritional supplements, skincare items, personal care products, and cosmetics.

With a mission to promote health, wealth, and happiness, Forever Living Products Japan empowers individuals to lead healthier and more prosperous lives. Founded by Rex Maughan, Forever Living Products Japan operates under the core values of integrity, quality, and community.

The company’s direct selling model provides individuals with opportunities for personal growth, entrepreneurship, and financial independence, while its focus on natural ingredients and sustainable practices reflects its dedication to wellness and environmental stewardship. As a trusted global brand, Forever Living Products Japan continues to make a positive impact on the health and well-being of individuals across Japan.

We will create a profitable environment where individuals can, with dignity, be what they want to be: where integrity, empathy and fun are our guides. We will create and cherish a passion for, and belief in, our company, our products and our industry. We will seek knowledge and balance and above all, we will be courageous as we lead our company and Forever Business Owners. ~ Forever Living

# 7: Nikken

Nikken Japan, an esteemed leader in the wellness industry, has been dedicated to enhancing the health and vitality of individuals for over four decades since its establishment in 1975. Founded by Isamu Masuda, Nikken Japan operates with a mission to integrate innovative technology with ancient wellness principles to promote holistic well-being.

The company offers a diverse range of wellness products including magnetic therapy devices, advanced water filtration systems, nutritional supplements, and organic skincare solutions. These products are meticulously crafted to align with Nikken’s philosophy of natural balance and harmony, aimed at optimizing the overall quality of life for its customers.

Through a network of independent distributors, Nikken empowers individuals to share these transformative products while building their own businesses. With a steadfast commitment to sustainability and environmental responsibility, Nikken Japan continues to lead the way in pioneering wellness solutions that resonate with health-conscious consumers, embodying its founding principles of innovation, integrity, and holistic wellness.

The Nikken mission is both simple and inspirational—to help people discover Active Wellness. ~ Nikken

# 6: USANA

USANA Japan has been a leading force in the health and wellness industry since its establishment in 1992, offering a wide array of science-based nutritional supplements, personal care products, and skincare solutions. With a mission to improve the health and well-being of individuals around the world, USANA Japan is committed to providing innovative products that support optimal health and vitality.

Founded by Dr. Myron Wentz, a renowned microbiologist and immunologist, USANA Japan operates on principles of scientific rigor, quality, and integrity. The company’s products are formulated to the highest standards, utilizing cutting-edge research and technology to deliver superior results.

Through its direct selling model, USANA Japan empowers individuals to build their own businesses, achieve financial independence, and make a positive impact on the lives of others. With a steadfast dedication to excellence and a focus on customer satisfaction, USANA Japan continues to be a trusted leader in the health and wellness industry, enriching the lives of individuals across Japan.

Our mission is to develop and provide science-based health products of the highest quality, distributed internationally through direct sales, creating a rewarding opportunity for our Independent Associates, shareholders, and employees. ~ USANA

Japanese direct marketers

# 5: Shaklee

Shaklee Japan has been a pioneering force in the health and wellness industry since its inception in 1915, making it one of the longest-standing companies in the field. Renowned for its commitment to providing natural, environmentally friendly products, Shaklee Japan offers a comprehensive range of nutritional supplements, weight management solutions, beauty and personal care items, and household products.

Founded by Dr. Forrest C. Shaklee, a visionary nutritionist, Shaklee Japan operates under the mission of creating healthier lives through its products and business opportunities. The company’s dedication to science-backed, sustainable practices has earned it a reputation for excellence and trust among consumers worldwide. With a focus on empowering individuals to lead healthier, more fulfilling lives, Shaklee Japan continues to uphold its legacy of innovation, integrity, and social responsibility.

# 4: Oriflame

Oriflame Japan has been a prominent presence in the beauty and cosmetics industry since its establishment in 1967, offering a diverse range of high-quality skincare, makeup, fragrance, and wellness products. With a mission to empower individuals to fulfill their dreams and aspirations, Oriflame Japan is committed to providing innovative and trend-setting beauty solutions that enhance natural beauty while promoting confidence and self-expression.

Founded by brothers Jonas and Robert af Jochnick, along with their friend Bengt Hellsten, Oriflame Japan operates on principles of entrepreneurship, sustainability, and social responsibility. The company’s extensive product line, developed in collaboration with leading skincare experts and scientists, reflects its commitment to excellence and innovation.

Through its direct selling model, Oriflame Japan provides individuals with opportunities to build their own businesses, achieve financial independence, and connect with a global community of beauty enthusiasts dedicated to making a positive impact on the world.

We are a community of people, passionate about beauty and fulfilling dreams. Helping people around the world to fulfill their dreams is our mission and purpose. We do it by offering a comprehensive range of beauty products to our customers, with a focus on skin care and wellness, created in Sweden. We also offer a unique business opportunity for people to build their own business as an independent Oriflame Beauty Consultant, selling our products and recruiting more people to sell. ~ Oriflame

# 3: 4Life

4Life Japan has been a prominent player in the wellness industry since its establishment in 2002, offering a wide range of innovative health and nutritional supplements. With a mission to empower individuals to achieve their health and financial goals, 4Life Japan is committed to delivering scientifically advanced products that support immune system health, cellular function, and overall well-being.

Led by founders David and Bianca Lisonbee, 4Life Japan operates on a foundation of research, quality, and innovation, with a focus on providing cutting-edge products backed by scientific validation. Through its unique business model of direct selling, 4Life Japan not only provides individuals with access to premium wellness products but also offers them opportunities to build successful businesses and achieve financial independence.

With a steadfast dedication to improving lives through its products and business opportunities, 4Life Japan continues to make a significant impact on the health and wellness of individuals across Japan.

# 2: Nu Skin

Nu Skin Japan has been a key player in the beauty and wellness industry since its establishment in 1986, offering an extensive array of innovative skincare, personal care, and nutritional products. With a mission to empower individuals to look and feel their best through advanced scientific technologies, Nu Skin Japan is committed to delivering premium-quality products that promote healthy, youthful-looking skin and overall well-being.

Founded by Blake Roney, Steve Lund, and Sandie Tillotson, Nu Skin Japan operates on principles of integrity, innovation, and social responsibility. The company’s dedication to research and development has led to groundbreaking advancements in anti-aging technology, setting it apart as a leader in the skincare industry.

Through its direct selling model, Nu Skin Japan provides individuals with opportunities for personal growth and financial success while fostering a community of like-minded individuals dedicated to enhancing lives through their products and business opportunities.

Our mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture. ~ Nu Skin

# 1: Atomy

Atomy Japan, a prominent player in the direct selling industry, has established itself as a leading provider of high-quality consumer goods since its inception in 2009. With a diverse range of products spanning categories such as health and wellness, personal care, beauty, and household goods, Atomy Japan caters to the diverse needs of its customers.

Founded on the principles of offering absolute quality at absolute prices, Atomy Japan’s mission is to deliver premium products at affordable rates, ensuring accessibility for all consumers. The company’s commitment to quality is reflected in its rigorous product standards and dedication to continuous improvement, earning it a loyal customer base and a reputation for excellence.

Led by its founders, Chairman Han-Gill Park and CEO Han-Kyu Park, Atomy Japan continues to expand its presence in the Japanese market, empowering individuals through its direct selling model while striving to enhance the well-being and satisfaction of its customers.

japan direct selling stats

About Japan

Japan, often referred to as the Land of the Rising Sun, boasts a fascinating blend of tradition and modernity. With a population of over 126 million people, Japan stands as one of the most densely populated countries globally, despite its relatively small land area.

Tokyo, the bustling capital city, serves as the epicenter of Japan’s dynamic business and cultural landscape. Renowned for its technological innovation and efficiency, Tokyo is home to some of the world’s largest corporations, including Toyota, Sony, and Mitsubishi. Moreover, Japan’s business culture is characterized by a strong emphasis on respect, punctuality, and dedication, contributing to its reputation as a global economic powerhouse.

Religion plays a significant role in Japanese society, with Shintoism and Buddhism being the two predominant faiths. Shintoism, rooted in the reverence of kami or spirits, is deeply ingrained in Japanese culture, influencing various aspects of life, from festivals and rituals to architecture and art. Meanwhile, Buddhism, introduced to Japan in the sixth century, coexists harmoniously with Shintoism, shaping religious practices and beliefs across the country.

Beyond religion, Japanese culture is celebrated worldwide for its rich traditions, including tea ceremonies, cherry blossom festivals, and the art of bonsai. This cultural tapestry, woven with a deep sense of history and reverence for nature, continues to captivate visitors and locals alike, making Japan a truly captivating destination.

One More Thing

If you have the opportunity to expand your MLM Business into Japan, do it. The Japanese people are absolutely amazing. They are hard working, business minded, and entrepreneurial. They look out for each other. And most importantly, they are quite perhaps the best network marketers in the world. Mad respect!

Final Thoughts

In conclusion, Japan stands as a thriving market for multi-level marketing (MLM) companies, offering a unique blend of tradition, innovation, and entrepreneurial spirit. The top 10 MLM Companies in Japan represent a diverse range of industries, from health and wellness to beauty and technology.

With a population known for its strong work ethic and consumer awareness, these companies have successfully tapped into Japan’s market potential, leveraging direct selling models to reach consumers nationwide. As Japan continues to embrace the MLM industry, driven by a culture of quality, integrity, and trust, these companies are poised for sustained growth and success in the dynamic Japanese market landscape.

Whether promoting wellness products, innovative technologies, or lifestyle solutions, the top MLM companies in Japan play a pivotal role in shaping consumer trends, fostering entrepreneurship, and enriching the lives of individuals across the nation.

What are your thoughts? Do you agree or disagree with my rankings? Who do you think are the top MLM Companies in Japan? Leave a comment below to let me know what you think. I look forward to hearing from you.

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Sincerely,

Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

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67 thoughts on “Top 10 MLM Companies in Japan”

    1. Oriflame is another one of the billion dollar + MLM Companies. They have great products at great prices. I’ve used some of their skin care and personal care products before and really enjoyed them.

    1. I thought about doing a top 20 or top 30 list. I may at some point. Like you said, there are many great MLM Companies in Japan. It was difficult putting this list together.

  1. I recognized some of those MLM company names, those are big companies trusted by many people in many countries. I think I’d like to try the products produced by Atomy and Shaklee.

    1. Amway is definitely the big dog in our industry. And love them or hate them, everyone in our industry should be thankful for what they did to help legitimize the industry.

    1. Any of these top MLM Companies in Japan are worth pursuing. I encourage anyone living in Japan to research each of these companies and find the one that resonates with them the most.

  2. I like ,Amway as a great mlm company in Japan. they seem like the big dog in the MLM Industry, doing more than 8 BILLION per year in sales. They have a strong presence in Japan too.

  3. This information is very valuable for everyone because you always want to work with the oldest company in the market, the one that offers the best benefits for people, number one.

    1. Established, older, proven companies are good, even if they are saturated in the marketplace. I am personally a fan of younger MLM Companies, the ones that are at least three to five years old, but they are much riskier than established MLM Companies.

  4. I had no idea about those marketing companies but I can see why they are famous. I’ve considered living in Japan and is good to know about these companies and what they do.

    1. Yes, there are a lot of network marketing companies in Japan. The Japanese market is very favorable towards our industry. Other than the USA, it might be the one country with the most amount of MLM Reps.

  5. This is not surprising since everything is digital to be honest. Marketing regardless of area is the same. MLM though is relatively a new digital concept. Regardless it is here so may as well use it.

    1. MLM is a relationship business. It can be done online, but to have a lasting, long-term business, you need to focus on relationships. You can’t do that online. This is why we are an event driven business. Attend every event yourself and promote events to your team. The more people you have attending events, the stronger your business will be.

  6. I’ve used Atomy products, and I can say they’re of really good quality. I’m not even aware that they are an MLM company until now. Quite surprising news really.

  7. My DIL is moving to Japan with my Marine son for the next two years and is looking for a way to make money in a country she is not familiar. Do you have any suggestions? She currently is a Pure Romance Consultant so she understands how MLMs work.

    Thank you

    1. Does Pure Romance do business in Japan? If not, I would find a company with a local headquarters in Japan that does business internationally.

      Japan is a big country with lots of MLM Opportunities. If you go with a Japanese based MLM Company, make sure it does business worldwide. Otherwise, when your daughter in law moves back to the USA, she will no longer have a business.

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