MLM Capture Page: How to Get Better Results and Conversions

What are the important elements of a good MLM Capture Page?

And what can you do to get better conversions on your capture page?

In this article, I’d like to share some of my best tips on how to build a “high converting” capture page for your network marketing business.

I want you to have a capture page that gets noticed and converts well.

What I’m going to do in the paragraphs below is share some of the valuable lessons I’ve learned during the past four years of building and using capture pages to grow my network marketing business online.

These tips are in no particular order.

Let’s get started.

# 1 A Simple Layout – I’ve personally found that the simpler you can make things on your capture page, the better off you will be.  

You don’t want lots of bells and whistles that overwhelm your visitor, or cause the page to load slowly.  

You don’t need a bunch of fancy graphics either.

Keep the page clean and keep it simple.  

# 2 Good Color Choices – I believe that red, white, blue and/or orange are the best colors to use.  

Red is very MLM capture pagepleasing to the eye.  

So is orange.

I’ve also done well with black and white capture pages.  

My best advice is to keep it to no more than two or three colors.  

Two colors is really ideal.  

You don’t want your capture page to look like a rainbow.  

Test out your capture page on different devices (cell phone, table, laptop) to see how the color layout looks. 

# 3 Great Headlines – Your headline is one of the most important elements of your capture page, if not the most important part.  

You want a catchy headline that sparks the curiosity of your visitor and entices them to read the rest of the information.

I’ve found that “Discover, How To, and Learn” are great ways to start out a headline.  

Keep your headline to one or two sentences max.  

I’ve found that 7 to 14 words works best.  

The shorter and catchier it is, the better off you will be.

# 4 Give Three to Five Benefits in Bullet Points – You want to share three to five benefits about what you have to offer, in bullet point format.

Most people focus on features.  

That is a big mistake.

Have short bullet point statements that give the benefits about what you do or about what you are offering.

Remember, features tell and benefits sell.  

# 5 An Irresistible Offer – Nothing beats the offer!  

You should give away a free report, video series, webinar, boot camp, eBook or something with a very high perceived value.

Folks are getting smarter these days and they are reluctant to give away their email.  

Make sure your offer is so irresistible that they WANT to opt in.

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# 6 Simple Opt In Form – If you ask for anything more than the person’s name and email, you will lower your conversion rate.  

Don’t ask for the phone number or mailing address unless it is absolutely necessary.

If at all possible, just ask for their email.  

# 7 Video or Audio – I’ve discovered that whenever I use a video or audio on my capture page, my conversion rates go up significantly.  

A short video that is two minutes or less seems to work best for me.

In your video, introduce yourself, talk about your offer, the benefits and give them your call to action.  

# 8 Call to Action – You have to give your viewer a call to action if you expect them to do anything.

Tell them EXACTLY what you want them to do.

An example call to action might include “type in your name and email right now to get immediate access to our free 20-minute webinar about starting your own home based business!”

Be specific and tell them what you want them to do and WHY!

# 9 Privacy, Terms of Use and Earnings Disclaimer – If you are advertising your capture page, you need a terms of use, privacy and earnings disclaimer statement (or link).  

This is a must have, in my opinion, especially if you are using paid advertising.

Few people will ever click on these links, but they do give you additional credibility.

Most online advertisers require you to have these policies in place if you plan on using their services. 

# 10 Traffic – The final component of a good capture page is TRAFFIC.  

Without a good amount of traffic, you won’t know if your capture page is good or not.  

You can have the best capture page in the world, but if no one knows about it, it won’t do you any good.

Once you set up your capture page, you have to send at least 1,000 targeted visitors to it to determine what type of conversion rate to expect.  

Once you’ve done this, you can start doing some small split-testing and look for ways to improve your conversions.  

These are some important elements of a good MLM Capture Page that I’ve learned on my own during the past 4+ years online.

It’s important to know that you must continuously test and improve your MLM Capture Page.

Keep making small adjustments to your capture page and see what type of effect it has on conversions.

Keep the winners, ditch the losers and keep testing.

Get started and never stop testing.

Within a few months you should have a capture page that converts at 20%-30% or even higher.

20% is a good goal to shoot for.

Anything above 30% is exceptional in my opinion.

Final Thoughts

Creating a great MLM Capture Page is a SCIENCE.

In the beginning, you will mess up and make lots of mistakes.

But as you progress, you will learn from your mistakes and tweak what you are doing.

Within a six to twelve months you can become an expert at developing high converting capture pages for your MLM Business.

What are your thoughts?

What do you think are the most important elements of a good MLM Capture Page?

Just leave a comment to this post to share your thoughts.

I look forward to hearing from you.

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31 thoughts on “MLM Capture Page: How to Get Better Results and Conversions

  1. Danielle

    Using a capture page to build your list is of the utmost importance. Once you have a page built, all you need to do is keep testing and tweaking one thing at a time until you find something that converts well for you. In the beginning, you won’t know what will convert well, but if you split test and track everything, you will master lead conversion within a few short months.

    Reply
  2. Chloe

    I’ve been using different capture pages for about eight years now. I don’t even have a regular website or blog like most online network marketers do. The beauty of a capture page is that it is simple to set up and then you can spend all your time on marketing: building your list.

    Reply
    1. chuckholmes Post author

      Good for you, Chloe. If I knew back then what I knew now, I would never have started a regular blog or website. I just would have had capture pages and spent all my time building a list.

      Reply
  3. Joel

    Thanks for teaching me about a capture page, Chuck. I never even really knew much about this concept of building your business online until I read your article. Hopefully, I can follow this strategy to start building my own team.

    Reply
    1. chuckholmes Post author

      It is a very easy strategy to follow, Joel. Just remember that the money is in the list and you should spend most of your time building a list. If you can do that you can make money on complete auto-pilot.

      Reply
  4. Sherry

    I get the best conversion rates when I only ask for an email and when I only use a headline. I try to keep it as simple as possible and I don’t use video or audio either.

    Reply
  5. Stephan

    I’m just starting out with capture pages and promoting them on Facebook. So far, I’m averaging about a 19% opt in rate and I’m paying about $2.20 per lead. Is that good?

    Reply
  6. Sam

    I’ve found that keeping it simple works best. The less words you use the better. Only ask for the email, not the name. You can use a video or not. Blue, orange and red are good colors for a capture page.

    Reply
    1. chuckholmes Post author

      Those are all great tips, Sam. I’ve never experimented between using the name and not using the name on my capture pages, so I will have to give that a try. I like the blue, orange and red colors that you mentioned. And the fewer words you can use the better off you will be.

      Reply
    2. Diamond Grant

      Sam good insight here. I do think that simple is a lot better because it makes sure that the visitor is not overwhelmed. When there is less to focus on they can tune right into whatever it is you want them to see versus searching and ultimately clicking out. I do also think that just asking for the email is best because some people are hesitant about sharing their personal information and would like to keep it a little informal until they make a decision to get more involved.

      Reply
  7. Mark Nelson

    Great points. So what are your thoughts on giving people the option of turning on the video by themselves or having the video start when the page opens?

    Reply
  8. Billy

    Great information about capture pages, Chuck. I’ve been in the industry for over 20 years now and have never even thought about building a business online. To most folks, it’s more of a distraction than it is a benefit. There is so much conflicting information online and it takes most people a long time (at least a couple years) to figure things out. Most people simply aren’t willing to do that.

    Reply
    1. chuckholmes Post author

      Old school MLM is still alive and well. The key to success is to find strategies that work best for you and then take massive action. You can do that online or offline. Personally, I prefer online because I can leverage myself and work smart.

      Reply
  9. Dorothy

    These are some simple, yet effective tips to set up your own MLM Capture Page. Fortunately, there are plenty of software programs you can buy to build your capture page. Or, you can hire a programmer on elance to help you out.

    Dorothy

    Reply
  10. Amy Skalicky

    I am exploring the video concept myself. I’ve been doing some research, and the latest video marketing statistics are rather staggering. For instance, according to comScore, 45.4% of internet users will view a minimum of 32 videos online each month, or 100,000,000 viewer each day. 20% of those viewers click on a new video in 10 seconds or less. Although online video viewing is largely for entertainment, a significant amount of viewers–enough to pay attention to–are looking for how-to information or they are wanting to buy a product. In addition, Tremor Video reports that 75% of online viewers interact with video advertising each month

    Reply
    1. chuckholmes Post author

      Good points, Amy. Video marketing is powerful, but your videos need a clear purpose and they need to be short and to the point. People simply have a very limited attention span. When it comes to videos on your MLM Capture page, I suggest keeping your videos to 20 or seconds at most.

      Chuck

      Reply
      1. Amy Skalicky

        I agree, Chuck, as that is the window for capturing or losing someone’s attention. A quick video on a capture page should hook someone to want more. Entrepreneur Online has some great tips for creating a video at to make the most of those 20 seconds, whether your are creating a video for email or your capture page.

        Reply
  11. Greg

    I have about five different capture pages that I use to build my network marketing business and other businesses. Here are a few tips I recommend for creating a good MLM Capture Page.

    # 1 The shorter the better
    # 2 Use a video
    # 3 Give away something for free that is awesome

    I simply use a headline, two or three benefits, a video, a call to action and I normally give away a free eBook or a 10 minute coaching session.

    Just my thoughts.

    Reply
    1. chuckholmes Post author

      That is a very good strategy, Greg. I have gotten the best conversion rates when I give away a free eBook. I’ve tried other things too, but that is normally what converts the best for me. I’ve always used videos and not used videos and gotten the same results with both. I think the less words you can use on your MLM Capture Page the better off you will be.

      Reply
  12. Diamond Grant

    Simplicity is always good when you are trying to grasp the attention of others. People cannot generally focus on a bunch of things at one time. It complicates and confuses things and distracts people. People do not want to have to work hard to figure out what you are about. It should be presented in a manner where it is obvious and appealing. Thus, the catch phrase used should relate to your business and generates interest and curiosity so that people go on to find out more about you and what you have to offer.

    Reply
    1. chuckholmes Post author

      Very good point. When you only give your prospect the option to type in their name and email or hit the back arrow, you really improve your chances of success. The less options you give them the better off you are.

      Reply
  13. James B

    Crafting your MLM capture page is just like making a landing page for any website. You want visitors to have a clear idea what it is they can expect, whatever corner of your website they are visiting. People love lists, so long as they aren’t exhaustive. So, I think “A list of …” is a good headline too.

    Reply
    1. chuckholmes Post author

      Giving away a free report, a white paper or a “top 10 list” has always worked well for me. The offer is the most important part of the MLM Capture page. You need something they just have to have. So it must have a high perceived value.

      Chuck

      Reply
      1. Amy Skalicky

        This is also a good way to obtain email contact information for building your list. Make sure your white paper or “Top Ten” offers something different, or in a different way, otherwise you are just like everybody else. You have 7-15 seconds to capture someone’s attention, so the first few words are critical. Great starts like Free… Solutions for… The Best…. The Only… Exclusive… Proven… Premier… The Leading…
        Get creative to get attention.

        Reply
        1. chuckholmes Post author

          Being creative and providing value. That’s one of the quickest ways to achieve success with your MLM Capture Page, or with anything else.

          Great comment.

          Chuck

          Reply

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