What are the important elements of a good MLM Capture Page? And what can you do to get better conversions on your capture page?
In this article, I’d like to share some of my best tips on how to build a “high converting” capture page for your network marketing business. I want you to have a MLM Capture Page that gets noticed and converts well.
10 Tips to Develop a Winning MLM Capture Page
There are many major and minor things you must do to create a MLM Capture Page that works. In reality, you never really know what will work best until you test your results. Listed below are 10 things you can do to improve your MLM Capture Page.
# 1: A Simple Layout
I’ve personally found that the simpler you can make things on your capture page, the better off you will be. You don’t want lots of bells and whistles that overwhelm or distract your visitor, or cause the page to load slowly.
You don’t need a bunch of fancy graphics either. Keep the page clean and keep it simple. Make sure your MESSAGE is your primary focus. At least 90% of the content on your page should be text.
Make it clear what the page is about and what you want the visitor to do. Limit the amount of copy, images, media, and links to only what’s necessary, and organize your content in a proper structure so objects are in logical order. It’s especially important that the call-to-action (CTA) is as crystal clear as possible for the visitor.
# 2: Good Color Choices
I believe that red, white, blue and/or blue and orange are the best colors to use. Red is very pleasing to the eye. So is orange. I’ve also done well with black and white capture pages.
My best advice is to keep your capture page to no more than two or three colors.
You don’t want your capture page to look like a rainbow of colors. Test out your capture page on different devices (cell phone, tablet, laptop) to see how the color layout looks. It should look sharp, professional, and easy to see.
According to recent research, 92.6% of people say that visual dimension is the top influencing factor affecting a purchase decision. By harnessing the power of color, your business has the potential to be even more successful, particularly in regards to conversion optimization.
# 3: Great Headline
Your headline is the most important element of your capture page, as I see it. You want a catchy headline that grabs your visitor’s attention and piques their curiosity.
I’ve found that “Discover, How To, and Learn More” are great ways to start out a headline.
Keep your headline to one sentence. I’ve found that 7 to 14 words in your headline works best. Keep it simple and to the point and make sure your visitors know “what’s in it for them.”
Make sure your headline is in large font and bold, so it really stands out. The real purpose of your headline is to get your website visitor to read the rest of your content.
It is important that the heading for your capture be straight to the point and provides specific and exact information about what you are offering to your prospects.
The heading should also be bold and clear enough to be seen by any user visiting your page.
# 4: Give Three to Five Benefits via Bullet Points
Ideally, you want to share three to five benefits about what you have to offer, in bullet point format.
Most people focus on features. That is a big mistake. Have short bullet point statements that list the benefits about what you do or about what you are offering. Remember, features tell and benefits sell.
Keep your bullet points short and simple. Put the most important benefit first, the second biggest benefit next, and so forth.
Make sure you tell your audience what’s in it for them.
When creating your lead capture page content, use a few bullet points here and there to highlight some of the reasons WHY people should signup.
Don’t overload each bullet point with too much info either. And use them in the right places.
# 5: An Irresistible Offer
Nothing beats the offer! You should give away a free report, video series, webinar, boot camp, eBook or something with a very high perceived value.
Folks are getting smarter these days and they are reluctant to give away their email. Make sure your offer is so irresistible they HAVE to opt in.
Taking huge percent off the price of a product without altering its benefits increases the customer’s perception of value. Companies also use sales promotions to achieve other non–revenue-generating objectives. When a new business launches, for instances, promotions are a way to attract customers away from competitors. So offering irresistible offers are so much important for MLM lead capture page.
# 6: Simple Opt In Form
If you ask for anything more than the person’s email, you will lower your conversion rate. Don’t ask for the phone number or mailing address unless it is absolutely necessary. If at all possible, just ask for their email. Less is better.
You need a lead capture form to capture leads. A common question with regards to the form is how many fields it should contain. This depends on what you are offering, as well as who you are targeting and why, but in most cases the name and email are sufficient. Fewer form fields are better, generally.
# 7: Video or Audio
Audio or video can help with conversion, but you definitely need to test it. If you use a video, make sure it looks professional, plays automatically, and is no more than two-minutes long. In your video, introduce yourself, talk about your offer, the benefits of what you are offering them, and tell them what you want them to do next.
Videos are a powerful tool to increase engagement, quickly create connection, and get more conversions on your pages. Research shows that including a video on a landing page can increase conversion rates by 80%. Rather than just telling your audience about the amazing features and benefits of your product, video allows you to show them.
# 8: Call to Action
You must give your website visitor a call to action if you expect them to do anything. Tell them EXACTLY what you want them to do next. An example call to action might say:
Type in your name and email right now to get immediate access to our free 20-minute webinar about starting your own home based business!
Type in your email and click submit to get access to my free 7-Day Boot Camp!
Be specific and tell them what you want them to do and WHY!
Few people will ever click on these links, but they do give you additional credibility. Most online advertisers require you to have these policies in place if you plan on using their advertising services.
This will go a long way in soothing your visitors’ anxiety levels and encourage them to actually convert.
# 10: Mobile Friendly
We live in a cell phone world. A large percentage of internet traffic comes from cell phones and devices, not computers. Make sure your capture page is mobile friendly. Test it out on different tablets and smart phones to make sure it looks professional and is formatted properly.
A survey by IAcquire and SurveyMonkey found that 70 percent of mobile searches result in action in just one hour, and 40 percent of users will choose another result if their first choice isn’t mobile friendly.
Bonus Tip: Traffic
The final component of a good capture page is TRAFFIC. Without a good amount of traffic, you won’t know if your capture page is good or not.
You can have the best capture page in the world, but if no one knows about it, it won’t do you any good.
Once you set up your capture page, you should send minimum 1,000 targeted visitors to it to determine what type of conversion rate to expect. Once you’ve done this, you can start doing some small split-testing and look for ways to improve your conversions, before you roll out your big advertising campaigns.
When it comes to creating your own MLM Capture Pages, you can hire an expert to create one for you for about $50 to $100. This is a great investment, as I see it. Leverage someone else’s expertise and be smart about it. You can find someone on Upwork.com, fiverr.com, or freelancer.com. There are also capture page software programs you can purchase.
These are some important elements of a good MLM Capture Page that I’ve learned on my own during the past 10+ years online.
It’s important to know that you must continuously test and improve your MLM Capture Page until you find your winner. Keep making small adjustments to your capture page and see what type of effect it has on conversions.
Keep the winners, ditch the losers, and keep testing. Get started and never stop testing.
Within a few months you should have a capture page that converts at 15%-30% or even higher. 20% is a good goal to shoot for. Anything above 30% is exceptional in my opinion.
Example MLM Capture Page
In conclusion, creating a great MLM Capture Page is a SCIENCE.
In the beginning, you will mess things up and make lots of mistakes. As you progress, you will learn from your mistakes and tweak what you are doing. Within just a few short months you can become an expert at developing high converting capture pages for your MLM Business.
What are your thoughts? What do you think are the most important elements of a good MLM Capture Page? Leave a comment to this post to share your thoughts. I look forward to hearing from you.