Today, I want to take a few moments and share my MLM Business Strategy for 2017. Before I cover my business strategy, I’ll take a brief moment and share my goals first.
My Business Goals
- Personally sponsor 200 people
- Reach Double Diamond in my company
- Build a team of 10,000 affiliates and customers
- Earn six figures with my company
- Help three people reach the rank of Diamond or higher
Please keep in mind that as of January 2017, I have only been with this company for about three weeks.
You should also know that I work my network marketing business 12 hours per day, 6 days per week. I do this full time, so my schedule will be much different from someone doing the business part time.
My MLM Business Strategy
Let me start out by telling you that I am a former Army Officer. I spent a lot of time in the military planning missions. This experience has helped me immensely in the MLM Industry.
While I am good at the tactical work of my business, I really enjoy the goal setting, planning and strategy development. I am a big picture kind of guy and I seldom get hung up in the details.
I set yearly, monthly, weekly and daily goals. I have a daily checklist of items I must do each day. And, I am a task master and work very efficiently. That being said, here is what I do each day.
# 1 Personally Reach Out to Twenty New Prospects Daily
Most of my prospects contact me first, because of my advertising and blogging. Despite that, I will reach out to twenty new people each day, normally by email or Facebook. Every day I work my business I will reach out to at least 20 new people who I have not contacted before. If I do that daily, I will have nearly 500 conversations per month doing this.
# 2 Send Five Hand-Written Notes per Day
I am a big believer in the personal touch. Anyone who is on my team or on my mailing list understands this. I know that direct mail is a very powerful way to stay in touch with people and cultivate a relationship, but I also know that a hand written note is the best way to do that. I will send minimum FIVE hand written notes per day to prospects, team members, friends, family and people on my mailing list.
# 3 Blog Daily
I blog three to five times per week. I build my entire business online, via my blog. I’ve spent tens of thousands of hours and dollars to build up a successful blog, but now it generates me endless leads on demand. I outsource some of the writing, but try to spend about an hour per day editing or writing articles.
# 4 Email My Team Daily
I send out a daily training email to my team. I provide recognition, training tips, product education, inspirational quotes, training videos and much more. I send this out seven days per week to EVERYONE on my team, so they know what is going on and have the most current updates. This is one of the most important things I do in my business.
# 5 Conduct Weekly Training Calls
Every Tuesday, I do a Recruit-a-Thon for my team. I do FIVE business opportunity presentations at 1, 3, 5, 7 and 9pm EST. Every Wednesday night at 9pm EST I do a Getting Started Call. Every Sunday night at 9pm EST I do a Leader’s Call. The business presentation calls last 15-20 minutes each and the other training calls are 60 minutes each.
# 6 One-On-One Mentoring
I spend most of my one-on-one mentoring time with my leaders, and some with the people I have personally recruited. Most of the mentoring I do is in a group setting, but I do conduct private mentoring when needed. I complete this through SKYPE, email or by phone.
# 7 Answer My Phone
All of my calls are inbound. I do not call any prospects. Instead, I use advertising and marketing so people call me first. I get a lot of phone calls every day, probably 100+. I almost always answer my phone and do not screen calls. This takes up 4-5 hours of my time every day, minimum.
# 8 Update My Team’s Facebook Group
I spend about 30 minutes per day updating my team’s Facebook page. I share inspirational quotes and videos, success tips, provide recognition and support, and encourage others.
Putting It In Perspective
How much time will all of this take?
- Reach Out to 20 Prospects – 90 minutes per day
- Handwritten Notes – 20 minutes per day
- Blogging – 60 minutes per day
- Email my Team – 60 minutes daily
- Training Calls – 45 minutes per day (average)
- One-on-One Mentoring – 60 minutes per day
- Answer Phone – 5 hours per day
- Update Facebook Group – 20 minutes per day
- Total Time Per Day – 655 minutes (about 11 hours)
If you were to break everything down, you would see that I spend about 11-12 hours per day to do all of these things. It’s a lot of work, and I definitely won’t work this hard forever. But, I am new to my company and I am going “all in” for the first year to get the business built quickly.
The Bottom Line
The bottom line is that you need a STRATEGY that matches your available time and your business goals. You don’t need to do exactly what I do, but you need to do something that works for you. My challenge to you is to come up with your own strategy BEFORE January 1st and starting following it. Most importantly, make a commitment to follow it daily for minimum one year.
What are your thoughts about my business building strategy for 2017? Leave a comment below to let me know what you think. I look forward to hearing from you.