Sample MLM Business Plan: How to Create Your Own

Today, I want to teach you how to create your own MLM Business Plan.

Most network marketers do not have a written business plan for their business. I think that’s a huge mistake. Ask any 100 network marketers to show you their written MLM Business Plan and at least 99 of them will look at you like a deer staring in the headlights. I want you to be the 1 in 100 who has a business plan!

I’m not sure why people don’t create their own business plan. Maybe it’s because they haven’t been taught how to write a business plan before. Or, maybe they don’t understand how important business plans are.

Truth be told, all businesses need a written business plan. I’ve never met a successful business owner in any industry that did not have a written business plan. Sure, there might be a few successful business owners out there without a business plan, but they are few and far between.


I learned in the Army that failing to plan is planning to fail.

Whenever you want to accomplish ANYTHING of importance you need a game-plan. Even if you must deviate from your plan at some point in the future, the most important part of having a plan is the THINKING and PLANNING you put into it when you created it.

Business plans are no different. Your business plan is your road-map to success. It will help keep you focused and on point. It will show you where you want to go and how you will get there.

A business plan does not have to be long or overly complicated, nor should it be. In fact, something short and sweet is much better than having a twenty or thirty page business plan that sits on the shelf and collects dust.

I like to keep my business plan to one or two pages at most, because it keeps things simple and easy to understand. One page is ideal.  

How to Create Your Own MLM Business Plan

How to Create Your Own MLM Business Plan

My goal today is to help you create your own MLM Business Plan. I will go through the step-by-step process I use to create my own MLM Business Plan. I encourage you to follow these steps in order and to use this as a template to create your own custom business plan. After we go through these steps, I will share my actual MLM Business Plan.

Step # 1: Identify Your Mission Statement

The first step is to identify your mission statement. What are you all about? What is your business all about? Why are you doing what you are doing? The stronger the mission statement, and the more passionate you are about it, the higher the likelihood you will succeed with your business.

A mission statement serves as the heartbeat of a company, encapsulating its core purpose, values, and aspirations. It’s a concise yet powerful declaration that defines the fundamental reason for an organization’s existence and outlines its long-term objectives. This statement goes beyond mere profit-making goals, aiming to articulate the broader impact and contribution the company seeks to make in the world.

A well-crafted mission statement inspires and guides employees, stakeholders, and customers, fostering a shared sense of purpose and direction. It’s a compass that steers decision-making and shapes the company’s identity, culture, and strategic initiatives, ultimately serving as a beacon guiding the organization towards its envisioned future.

Step # 2: Identify Your Vision Statement

Where do you see your business in three, five, even 10 years from now? What are you ultimately trying to accomplish with the business and why? If you achieved your goals in the business today, what would you do with your extra time and money? The answers to these questions will define your vision statement.

A company’s vision statement is a vivid and aspirational description of where the organization aims to be in the future. It paints a compelling picture of the desired long-term outcomes and goals, serving as a guiding light for strategic planning and decision-making. Unlike the mission statement, which focuses on the present purpose and core values, the vision statement projects a forward-looking perspective, detailing the company’s ultimate ambitions, dreams, and the impact it seeks to have on the world. It is an inspiring declaration that motivates stakeholders, employees, and customers alike, aligning their efforts toward a common and ambitious goal, fostering innovation, and shaping the company’s direction toward realizing its envisioned future.

Step # 3: Identify Your Target Market & Overall Business Strategy

Your next step is to identify your target market and overall business strategy. Your target market is the group of people you want to focus on. It’s your “ideal” customer. It’s the person most likely to do business with you.

As an example, the target market for McDonald’s is people who want their food fast and cheap. The target market for Ruth’s Chris Steak House is people who want high quality and great service. Both companies are successful and both companies have different target markets. McDonald’s does not try to attract Ruth’s Chris Steak House customers and Ruth’s Chris doesn’t try to attract McDonald’s customers. Make sense?

Who do you want to focus on? A few example target markets include:

  • Stay at home moms
  • Military veterans
  • Current and former network marketers
  • Baby Boomers
  • Doctors
  • Small Business Owners

There is not a right or wrong target market. However, it’s best to focus on a market YOU BELONG TO, so you have something in common with them. For instance, I focus on network marketers, small business owners, and military veterans mostly, because those are my target markets and I have something in common with those three groups of people.

Once you pick a target market, the next step is to identify your overall business strategy. In other words, what will you do “on a big scale” to find these people. Where will you find them? How will you find them? What will you say or do to them to entice them to work with you?

You might buy mailing lists and mail postcards. You might make YouTube videos. You could start your own Facebook group for these folks. These are a few of your options. There is no right or wrong answer.

Step # 4: Develop Your Own Unique Selling Proposition (USP)

Your USP is a short one or two sentence statement that clearly identifies what makes you different from the competition and why people should do business with you, and not someone else. Here is an example USP.

What makes me different from my competition is that I educate other network marketers about the industry. I don’t use hype or pressure. I am always honest and to the point. My primary goal is to educate network marketers about how to be successful in the industry, to be an ambassador to the industry and to give our industry a good reputation. Building my team is a byproduct of me doing that.

You must know your USP, so you know WHY people should do business with you and not someone else. In other words, what do you bring to the table? Why should a prospect join you and not someone else promoting the same company?

Step # 4: Your Action Plan

Other than your why and goals, this is the most important part of your MLM Business Plan. It’s where the rubber meets the road. Your action plan will identify what you must do each month, each week and each day to grow your MLM Business. Here is an example action plan.

Step # 5: Identify Your Business Goals

In this next step, I want you to set clear business goals for the next 12 months. Your goals should be specific and focus on things you can control. Here are some good questions to ask your self:

  • How many people do I want to sponsor this year?
  • What rank do I want to achieve?
  • How many active reps will I need on my team to hit those goals?
  • How many YouTube videos will I publish?
  • How many postcards will I mail?
  • How many people will I invite to watch my business presentation?

This is just a short list to get you thinking. It’s best to identify three to five goals. Put your most important goal as your # 1 goal, your second most important goal as # 2, and so forth.

You should also write down your five year goals for your business. The 5-year goals you come up with will be part of your vision statement.

Step # 6: Determine Your Daily Routine

This is where the magic happens in your business. Your daily routine is simply a list of key tasks you will do each day to achieve your goals and grow your business. These tasks must be income producing activities and ideally they will correspond to your overall business strategy.

Here are some examples to get you thinking:

  • Mail 10 postcards
  • Private message 10 prospects on Facebook
  • Call 5 leads
  • Publish 1 YouTube video
  • Publish 1 article on LinkedIn
  • Hand out 10 drop cards

Your tasks must be specific and quantifiable.

What I like to do is look at my one year goals and divide it by 365. That lets me know what I need to do each day to grow my business.

The number of activities  you do each day is dictated by the amount of time you set aside for your business daily, and your business goals.

Failing to Plan is Planning to Fail

Chuck’s 2024 MLM Business Plan

What you will see below is my actual business plan. Feel free to use this as a template in your own business.

Date: As of December 7, 2023

My Mission

To help people succeed in network marketing.

My Vision

By December 2028, I will have a team of 75,000 affiliates/members, be a Crown Diamond, and earn $750k per year between LiveGood, my MLM blog, and YouTube channel.

My Target Market & Overall Business Strategy

My target market is current and former network marketers. I will leverage content marketing, attraction marketing, and paid advertising to educate people about the network marketing industry. I will drive these people to my email list, and I will recruit people who approach me about LiveGood.

Unique Selling Proposition

People want to work with me because I am a No B.S. Network Marketing Professional. I am highly skilled, honest, and my focus is serving and helping others.

This Year’s Business Goals (2024)

  • Add 12,000 new people to my MLM email list and 2,400 to my LiveGood email list.
  • Publish 800 new pieces of content online (365 new YouTube videos, 365 new podcasts, and 52 new blog posts).
  • Personally recruit 120 new affiliates (20 in my account, 100 in Rachel’s).
  • Reach the rank of DIAMOND rank and have a team of 4,000 active members and affiliates.
  • Achieve $20k monthly income between my blog and LiveGood by DEC 31, 2024.

My Daily Mode of Operations (Monday through Saturday)

I will work my business Monday through Saturday and take Sundays off to relax and spend time with my wife.

Big Daily Goal: Generate 30+ leads daily.

Daily Time Commitment: 3-4 hours

Daily Activities:

  • Publish 1 video.
  • Publish 1 podcast.
  • Publish new blog post (1x per week)
  • Mail 10 postcards.
  • Post Facebook story, timeline, and reel daily.
  • Buy 1 paid ad per day ($2k monthly budget)
  • Email my list daily.
  • Work with key team members daily.

**** End of business plan. Once again, these are just my goals and plan. Do not compare yourself to me. Instead, come up with something that works for you. 

Suggested Training

Putting It All Together

In review, your MLM Business Plan is an important document. It will guide you to where you want to go with your business. Keep in mind it is a living, breathing document and it will change from time-to-time. Refer to it often, make sure you stay on track, and update it when needed.

What are your thoughts? What do you think about having a MLM Business Plan? Leave a comment below to share your thoughts. I look forward to hearing from you. Here’s to your success in the business.

Recommended Reading
  1. How to Get Organized in Your MLM Business
  2. My System for Building My MLM Business
  3. How to Build Your MLM Business Online
  4. 34 Ways to Get MLM Leads
  5. Best 50 MLM Companies
chuck holmes


Chuck Holmes
Network Marketing Professional

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10 thoughts on “Sample MLM Business Plan: How to Create Your Own”

  1. What you posted here should be common sense, but so many people neglect to make a business plan. You provided a simple way to do it. I like how you explained that it needs to be short and too the point. By doing that, you will be willing to read it often. If you make a long and hard-to-read business plan, the odds of you following it are low.

    Having your goals broke down is important. By knowing what you need to do daily, you will have the inspiration to do it.

  2. I am currently taking a business and management course and we recently highlighted the importance of planning. Planning is the foundation upon which everything else will grow. If you have no plan or a weak plan, you can expect the rest of the process to be pretty rocky. Plans help you to clarify your goals and create a step-by-step guide that you can later reference for how you will achieve them.

    1. I agree. Having a written business plan is vital for any business. It’s not the plan itself that is all the that important. What really matters is that you “thought through” your business and brainstormed different courses of action and different alternatives.

      1. You said a mouthful in this response to a comment. So many people try to manage their business without any kind of plan. They fly haphazardly and wonder why they have so many difficulties. When you just sit down to develop a plan, you are considering the what ifs and what fors that some people do not look at. The creation of a business plan helps you to see the bigger picture.

        You are providing a great service here Chuck. If planning is not your Forte, I strongly recommend that you visit his services page, and Chuck can create the plan for you at a reasonable cost.

  3. I think that a plan/strategy is essential to any endeavor that has the potential for failure, i.e. everything! If there is possibility of failure, you should do everything you can to preempt it. Sports, military, business, academics, relationships…all of these things have the potential to fail, which is why all of them require some kind of strategy, tactics, or plan to keep your aspirations from disappearing before your eyes. What do you hope to accomplish? What numbers do you hope to attain? How are you going to strive for these goals? Who is going to help you? What will you do when confronted with obstacles? A quality business plan will help you answer all these questions.

  4. Your point-by-point tasks list is very helpful and easily accomplished by even the most novice marketer. Many network marketers rely on the marketing plans provided by bigger MLM companies and fail to branch out and set their own business goals. Investing time and funds into long term goals is never wasted.

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