Most network marketers do not have a written business plan for their business. Personally, I think that’s a huge mistake. Ask any 100 network marketers to show you their written MLM Business Plan and they will look at you like a deer staring in the headlights.
I’m not sure why people don’t do it. Maybe it’s because they haven’t been taught how to write a business plan or maybe they don’t understand how important business plans are.
Truth be told, all businesses need a written business plan. I’ve never met a successful business owner in any industry that did not have a written business plan. Sure, there might be a few successful business owners out there without a business plan, but they are few and far in between.
I learned in the Army that failing to plan is planning to fail. Whenever you want to accomplish ANYTHING you need a game-plan. Even if you have to deviate from your plan in the future, the most important part of having a plan is the THINKING and PLANNING you put into it when you created it.
Business plans are no different.
Remember, your business plan is your road-map. It will help keep you focused and on point. It will show you where you want to go and how you will get there.
A business plan does not have to be long or overly complicated. In fact, something short and sweet is much better than having a twenty or thirty page business plan that sits on the shelf and collects dust. I like to keep my business plan to two pages or less because it keeps things simple and easy to understand. One page is ideal.
My goal today is to help you create your own business plan for your MLM Business. I’m going to go through the step-by-step process that I use to create my own business plans. I encourage you to follow these steps in order and to use this as a template to create your own custom business plan.
Step # 1: Write Down Your Goals
Your first step to creating your own MLM Business Plan is to write down your five year, one year, six month, 90-day and one month goals. These goals are the destinations you want to arrive at in the future.
Please keep in mind that your goals must be very specific. They should discuss how many people you want to sponsor, how big you want your team to be, what titles you want to achieve in your company and how much money you want to make. Here is an example:
Five Year Goals: In five years from now (date) I will have a team of 2,000 distributors on auto-ship. I will personally sponsor 200 people. I will be an Emerald with my company and I will have an $8,000 per month residual check.
One Year Goals: In one year from now (date) I will have a team of 200 distributors on auto-ship. I will personally sponsor 40 people. I will be a Platinum with my company and I will have a $1,000 per month residual check.
Six Month Goals: In six months from now (date) I will have a team of 100 distributors on auto-ship. I will personally sponsor 20 people. I will be a Ruby with my company and I will have a $400 per month residual check.
90 Day Goals: In three months from now (date) I will have a team of 50 distributors on auto-ship. I will personally sponsor 10 people. I will be a Sapphire with my company and I will have a $200 per month residual check.
One Month Goals: In one month from now (date) I will have a team of 15 distributors on auto-ship. I will personally sponsor 10 people. I will be a Onyx with company and I will have a $100 per month residual check.
These are just examples, but you can see how specific they are. Please note how each one is a stepping stone for the next goal. What I did was start with the big goal (five year goal) and then work backwards, identifying what I would need to do to get to my big goal. I hope that makes sense.
Also, keep in mind that I wrote all of these goals in the PRESENT tense. Make sure you do the same thing.
Step # 2: Develop Your Own Unique Selling Proposition (USP)
Your USP is a short one to two sentence statement that clearly identifies what makes you different from the competition and why people should do business with you. Here is an example USP.
My Unique Selling Proposition: What makes me different from my competition is that I educate other network marketers about the industry. I don’t use hype or pressure. I am always honest and my primary goal is to educate network marketers about how to be successful, to be an ambassador to the industry and to give our industry a good reputation. Building my team is a byproduct of doing that.
Step # 3: Identify Your Overall Business Building Strategy
All businesses have some type of overall strategy. Let’s face it, there are many ways to build a successful network marketing business. Ideally, you need to identify what strategy makes sense to you and what you are good at. You might want to build your business online. You might want to build your business via home parties, trade shows, events, or one-on-one presentations. The strategy you choose is totally up to you. Don’t think you have to use your upline’s system. Here’s my strategy for building my MLM Business (as an example).
My Business Building Strategy: I build my MLM Business by blogging. I will create a blog for other network marketers (my target market). I will blog daily and provide value. I will share my knowledge with others by writing educational blog posts. My blog will build my email list and will also introduce people to my business opportunity. My blog will also provide multiple streams of income.
Put some thought into your strategy. At a minimum, you want a primary and alternate strategy. However, you don’t want to try and do too many things at once.
Step # 4: Your Action Plan
Other than your goals, this is the most important part of your business plan. It’s where the rubber meets the road. Your action plan will identify what you must do each month, each week and each day to grow your MLM Business. Here is an example action plan.
- Publish at least 30 blog posts
- Publish 10 videos on YouTube
- Update my monthly goals on my business plan
- Review the previous month’s performance to look for areas of improvement
- Send out mailed and email newsletter
- Offer a free contest to generate more leads
- Do one guest blog post on someone else’s blog
- Send email broadcast message to my entire email list
- Reach out to one other blogger about guest blogging opportunities
- Send out my email weekly update every Sunday
- Send out two training emails to my MLM Team
- Do weekly training call
- Publish one to two blog posts
- Share posts on Facebook fan page
- Send out two to three friend requests on Facebook
- Post three or four updates in my Facebook Group
- Approve and reply to comments on my blog
- Leave 2-3 comments on other MLM Blogs
What’s great about this action plan is that I can look at it every day and know exactly what I need to do to grow my network marketing business. Best of all, I can do this in less than 90-minutes a day. It helps keep me focused and on point, so I focus on the MOST important things to grow my business.
Putting It All Together
Once you finish these four steps you will have your own written MLM Business Plan. I HIGHLY encourage you to use the template I just provided and to keep things simple.
Please keep in mind that this is a living breathing document. You should review it daily and update it once a month, at least to update your one month goals. You should also print out your daily, weekly and monthly action plan and keep it by your computer, or in your day planner, so you can make sure you are being productive each day.
Whenever you don’t know what to do in your business, you should review your business plan to get back on track. If you have your own team of distributors you should also do the same thing with them. Help them create their own business plan so they can be focused and productive.
What are your thoughts? What do you think about having a business plan for your MLM Business? Leave a comment below to share your thoughts. I look forward to hearing from you.
If you want help creating your own business plan, check out my services page. I will have a phone conversation with you, then I will write up your business plan. Finally, we will have a final phone conversation to review it.