What are MLM books and tapes? They are often referred to as tools, educational products, training materials, or MLM resources. The purpose of MLM books and tapes is to teach network marketers new skills that will help them succeed in their business. There are literally hundreds, maybe thousands, of different books about network marketing that you can buy online, or at your local bookstore. And there are tons of audio programs, too.
During my time in Amway, I learned the importance of listening to training tapes and reading business books. My mentors taught me that the books you read and the people you spend most of your time with will determine where you end up in the next five years.
Up until that point in my life, I had never read a self-help book or business book. And I definitely had never listened to a business tape or inspirational tape. I still remember how much knowledge I acquired during my 2.5 years in Amway, because of what I learned from the MLM books and tapes.
Now, some ten years later, I am still an active reader and audio program listener. If it’s one thing I learned along the way, it’s that readers are leaders and leaders are readers. And the most successful entrepreneurs are always a student of their business. They do everything that can do to stay on the cutting edge. This includes networking, reading, listening to audio programs, attending seminars, working with a coach, etc.
I also learned that MLM books and tapes are a huge industry within itself. Many of the top earners in this industry have abandoned their downline building efforts to write, publish and sell their own MLM tapes and books instead. I can’t say that I blame them, with the lucrative business opportunity it presents.
After all, with so many people struggling in this industry, most network marketers are desperate to learn how to succeed. They’re always buying books, tapes and business tools to give them a cutting edge. And if you can produce a quality network marketing training product at a reasonable price, that people want, you can create a very nice side business.
One of the greatest lessons I learned from Mike Dillard’s Magnetic Sponsoring Course is that “people would rather spend money to learn how to do something that actually go out and do it.” If that doesn’t make sense to you, just think about all the people who buy gym memberships, but never go. Think about all the people that buy great books, but never read them. Or they read the book, but don’t apply what they learn.
Few distributors will ever make the commitment to build a successful network marketing business. But a large percentage of them will buy tools and training resources to learn HOW to build a business.
If you are serious about your MLM business, you should study every MLM book and tape that you can find. You should become a student of the business. And once you’ve achieved success in the industry, you should consider launching your own products, such as books and audio programs. That’s where the BIG money is!