Today, I want to discuss MLM Advertising Online. Lots of folks are interested in advertising and building their network marketing business online. There is something sexy and exciting about the internet. Most folks think the internet is the solution to ALL of their MLM Problems. However, most folks who take their business online quickly discover that online MLM is even harder than offline MLM.
Competition is fierce. People are bombarded with advertising messages 24/7 online. Attention spans are short. All of these thing make online advertising difficult.
Yes, it can be a great way to build your MLM Business, but you can’t follow the standard approach and just try to pitch your business opportunity. That is a quick way to lose money and fail. Trust me, I can speak from personal experience.
What I want to do in the paragraphs below is share a few tips for success to advertise your MLM Business Online. These are all things I have learned through trial and error, mostly by doing things wrong at first.
# 1 Never Pitch Your Business Opportunity Online
Don’t place ads about working from home, building a residual income, starting a business or making an extra $1k to $5k per month. Most people have seen THOUSANDS of these ads and they tune them out because they know they are network marketing ads. Every time I have ever advertised a business opportunity online I lost money and got bad results. Just something for you to think about. This is the approach that 99% of network marketers use when they try to advertise online, and they all get horrible results.
# 2 Your Only Goal is to Generate Leads and Build a List
When you do advertise, you want to use a two-step selling process. This means that rather than advertising something to sell, you give away something for FREE to generate a lead. You focus all of your efforts on building a list. This is an email list of people who “opt-in” to your offer and give you permission to email them on a regular basis. As you generate leads, you will introduce them to your MLM Products and Business later on down the road.
# 3 Give Away Something for Free
If you’re going to advertise anything at all online, advertise something for free, such as a free report, a free CD, free eBook, free sample, free DVD, free coaching session, product sample, or something else. This will help you stand out in the crowd and it will allow you to build your list. Most people are MUCH more receptive to a free offer than buying something. Remember this, if you send 100 people to a page to buy something you might get one sale, maybe two. Send those same 100 people to an offer for something free and you might generate 20-30 leads. Chew on that!
# 4 Be Different from Everyone Else
One of my best online advertising tips is to be different than everyone else. Have a unique selling proposition. Look at what everyone else in the industry is doing and find a way to be different, so you can stand out in the crowd. One of the best things you can do is study successful marketers from other industries and copy some of their methods.
For example, my unique selling proposition is to be the guy that educates others about network marketing. I don’t use hype or pressure. I don’t try to sell anyone or convince anyone to work with me. I call a spade a spade. I use attraction marketing to educate others and be an ambassador to the industry. You don’t need to use the same USP that I do, but you definitely need one.
# 5 Sell Generic Training Products or Information and Then Back End People with Your MLM Company
Quite perhaps the best thing you can do is promote generic products that appeal to your target market. For instance, if you are trying to recruit other network marketers into your business, I would suggest that you promote a training course, system, or lead program that will HELP them solve their problems in their business. This course will provide INSTANT profits for you, which will help pay for your advertising, so you can build your list for free! Just remember that it’s a lot easier to sell someone information that will help them than it is to go out and sponsor someone.
Putting It All Together
If I had to boil all of this down into a nutshell, this is what I would tell you. Advertise something for free to generate a lead so you can build a list. Promote a variety of different affiliate products and products to your list so you have multiple streams of income. Finally, offer your MLM Products and business opportunity to your list at a future date, once they know you, like you and trust you.
In summary, these are my best tips for success with MLM Advertising Online. I do believe that the internet is a very powerful and effective way to reach people, and generate leads, IF you follow the right approach. Follow the advice in this article and you will be well on your way.
What are your thoughts? Leave a comment below to let me know what you think.