In this post, I want to share the top 10 mistakes in network marketing, as I see it.
Having spent more than fifteen years in the network marketing industry now, I’ve done a lot of things right, and just as many things wrong. I want to share some valuable tips I learned during the past 15+ years, so you don’t have to make the same mistakes I did.
Most of these lessons were learned through trial and error. The other lessons were learned from my mentors, by reading books, attending events, and listening to tapes.
The Top 10 Mistakes in Network Marketing
For the purpose of this article, I want to share the top 10 most mistakes network marketers make. Some of these things are common sense and other things are a little bit more complex. They are listed in no particular order. Let’s get started.
# 1 Lying to or Hyping Up Your Prospects
Never, ever lie to your prospects. Don’t mislead them when you approach them.
Never make them think you are offering them a job. Never invite them to a party or event and then have a business opportunity meeting instead.
Never tell them what you think they want to hear. Do the right thing even if it means you lose some of your prospects.
Do not use hype. EVER. Hype might influence someone to join the business, but as soon as the hype burns off, they will quit the business.
# 2 Promoting Multiple MLM Companies at the Same Time
Don’t promote two different MLM Companies at the same time. For most people this is not a very good option (there might be a few rare cases where it works).
Your prospects and team members will be confused if you promote two different companies at once.
Instead, find a good company you are passionate about and focus on that company.
I’m not saying you can’t have other income streams. You should. But let your other income streams be something different from a second MLM Company.
Let’s be honest for a minute; building one network marketing business alone is a monumental task. Building two companies at once is practically impossible. This is one of the most common mistakes in network marketing.
# 3 Switching Companies Often
Don’t be the person that jumps from company to company every few months. Don’t be a MLM Junkie. Trust me, I’ve been there and done that and it is a complete waste of time.
When you jump around from company to company, you lose credibility and you lose momentum. It’s hard starting over. It’s hard to rebuild the momentum.
Know right now that there is no shiny object or easy company. Building a successful business of any kind is hard work!
No matter what company you work with, you need to put in the work. Pick a company you want to have your problems with and then stay the course.
# 4 Not Being Coachable
Of all the mistakes on this list, this is the one I have personally struggled with the most. This is a business of DUPLICATION.
The beauty of this business model is the simplicity. Any fool can make it complicated, but it takes a genius to keep it simple.
Follow your upline’s system. Do not ever reinvent the wheel or try to do your own thing. Be smart enough to counsel with someone successful in your upline and then be humble enough to do what they teach you.
# 5 Not Working the Numbers
Selling is a numbers game. So is MLM.
At the end of the day you have to share your products and business opportunity with hundreds of people, maybe even thousands of people, in order to find your customers, distributors and leaders.
If you don’t work the numbers, you will fail. Not everyone you talk to will be interested in what you have to offer, but if you talk to enough people you will find enough interested people.
Make a commitment to talk to 2, 3, 5, 10 or even more people every day, no matter what.
Do that for a few short years and you will have a huge team.
And remember, what you lack in skills you can make up for in numbers.
# 6 Trying to be a Lone Wolf
Do not be an island or try to isolate yourself. Remember that this is a team effort. Network marketing is a team sport. You are part of a team and you need to build your own team.
When you are isolated it’s easy to get lonely and feel dejected. When you surround yourself with other positive people who are building their own businesses, it will help keep you excited. Get plugged in and stay plugged in. Encourage your team members to do the same thing.
# 7 Recruiting Down
You need to recruit up. Most network marketers do the complete opposite.
Rather than focus on self-motivated, successful people, they approach people at their economic status or lower. They approach people they feel comfortable approaching, rather than approaching people who are business and success minded.
That is a huge mistake. You always want to RECRUIT UP. That is the key to success in our industry.
Remember that quality people will lead you to quality people.
# 8 Stopping & Starting
Another huge mistake that network marketers make is stopping and starting. They work their business for a few hours this week, and then they do nothing for the next couple of weeks.
Simply put, their business isn’t a big priority for them. They let life get in the way and put their business on the back-burner whenever something comes up.
Successful networkers are persistent and consistent. They set a work schedule and have the discipline to stick with it, no matter what.
# 9 Treating Your Business Like a Hobby
Most network marketers who join the industry don’t treat their business like a real business. They don’t act as if they have a million dollars invested in their business. As a result, they accomplish very little.
Most of these folks have never owned a business before so they don’t even know what “treating your network marketing business like a real business” means.
If you want to be successful in network marketing, you need to schedule business hours and work your business every day, no excuses.
If you only work an hour a week, or take a couple of weeks off, don’t expect much to happen in your business.
I like to tell people to treat their business like they do their job. Show up every day, be consistent and work hard (even if you don’t feel like it) and good things will happen. You get out what you put in.
This is one of the worst mistakes in network marketing you can make.
# 10 No System
The system is the solution. That’s a valuable lesson I learned from Michael Gerber, author of “The E-Myth Revisited.”
All successful businesses have systems. You need to follow you upline’s system or company’s system.
It makes no sense to even get involved in network marketing if you aren’t willing to follow a system.
You need a training system and a marketing system. There is no right or wrong system, but you need something that is proven, simple and affordable.
You need something that works for the part-timer or full-timer.
Do not think about changing the system, or creating your own system, until you are at least a six figure earner.
If you are new to the business, plug-in to the system and follow it. No excuses. If you try to do your own thing you will fail.
In summary, these are the top 10 mistakes made in network marketing, as I see it. Do yourself a favor and evaluate yourself in each area listed above, so you can make improvements in your business. You will be glad that you did.
What are your thoughts? What do you think are most common mistakes in network marketing? To share your thoughts just leave a comment below. I look forward to hearing from you.