Today, I’d like to share a simple marketing checklist for network marketers. Think of this as a list of ideas you should evaluate before you spend any money on advertising.
This is a simple checklist. If you follow it, there is no doubt in my mind you will do well with your marketing efforts. And if you stick with it, you will eventually master paid advertising.
Marketing Checklist for Network Marketers
Let’s get started. This is my marketing checklist for network marketers.
Your Target Market
The first thing on your checklist is your target market. This is the group of people you are trying to reach via your marketing efforts. Ultimately, you have two target markets: one for your business and one for the products.
For your business opportunity, I think it’s best to focus on people with prior network marketing experience. For your products, it’s best to target people who are already buying a similar product.
It makes no sense to place any ad until you clearly identify your target market. If you have the mindset that everyone is a prospect, get ready to eat a big lunch and lose a bunch of money on your ads. Focus is key!
The next thing on your marketing checklist for network marketers is your offer. In other words, what are you promoting? Personally, I’m not a huge fan of leading with a business opportunity in an ad, and if you decide to go that route, make sure it looks different from a traditional MLM ad.
Here are a few examples of an offer, just to give you some basic ideas:
- Free $25 Gift Card
- Secure Your Free Position Today!
- BOGO for New Customers!
- The # 1 Home Business for 2020
- Your Own E-Commerce Business
- Make $$$ with Your Cell Phone and Social Media
Ideally, you want an irresistible offer that captures your prospect’s attention and moves them to take action.
My best advice is to look at what every other person in the industry is doing and do the opposite. Find a way to be different and focus on what’s in it for your prospect.
Your Media Outlets
The next thing on your marketing checklist for network marketers is your media. Think of this as nothing more than different places to advertise.
It might include online and offline advertising. Examples include postcards, pay per click, banner ads, solo ads, print ads, television ads, radio ads, newspaper ads, magazine ads, sponsored listings, etc.
What’s important to remember is that you want to advertise in places where your target market hangs out. If you put your ads in places online or offline where it’s not catered to your target market, you are simply throwing your advertising dollars away.
Your Marketing Budget
The next thing on your marketing checklist for network marketers is your budget. It’s vital that you have a sufficient budget. I would start with minimum $1,000 per month, but if that is out of your budget, you can start with something smaller. And, if money is tight, you can always do a CO-OP with several of your team members.
It’s also vital that you set a monthly budget you can follow monthly for at least 12-months. Trying advertising one time is a recipe for failure. Being persistent and consistent is especially important.
Your Tracking Mechanism
This is where most network marketers mess up. I’ve been guilty of this myself, so don’t’ feel bad. You need a tracking mechanism for each advertisement you place. This lets you quickly figure out which ads are doing well, and which ones aren’t.
If you don’t track what you do, you’re just guessing. Even worse, you’re wasting a lot of money. You can use simple tracking codes with each advertisement you place, so you can keep your stats.
At a minimum, you want to track how much you are spending to generate a new lead. You can also track cost per click and cost per sign up.
I added this final item to my marketing checklist for network marketers. Find someone in your upline with paid advertising experience, or a solid marketing background, and share your results with them. Ask them for ways to improve. Ask them for ideas. Be open to what they have to say and learn whatever you can.
This is much wiser than being a lone wolf and trying to figure out everything on your own.
In conclusion, this is my marketing checklist for network marketers. None of this is rocket science; however, if you follow the basic guidelines in this article, there is no doubt in my mind you can significantly improve your marketing results.
What are your thoughts about my marketing checklist for network marketers? What did I leave out that you would have included? Leave a comment below to share your thoughts. I look forward to hearing from you.