Today, I’m going to do a 7-day mini-series as a tribute to one of my mentors, Mark Yarnell. In case you’ve never heard of Mark Yarnell before, he is a legend in our industry having earned more than $30 million in commissions during his career.
He started his network marketing career with Nu Skin Enterprises and has since gone on to write books, host training seminars and serve as a consultant with many different MLM Companies.
Each one of these seven lessons I learned from Mark Yarnell will be expanded on into a separate post. All you have to do is click on the “read more” link at the end of each section to read the detailed post. Enjoy.
Lesson # 1: Amateurs vs. Pros
One of the most important lessons I learned from Mark Yarnell was the importance of turning pro two hours per day. He claims that in network marketing there are amateurs (about 95%) and there are pros (about 5%). The pros make the big bucks and the amateurs make very little to nothing at all. The major difference between the pros and the amateurs is that the pros spend focused time every day (at least two hours) to build their network marketing business, whereas the amateurs don’t.
The moral of the story is that you can be a pro (top earner) in network marketing with just two hours of work per day! If you REALLY want to make money with your MLM Business you must be willing to commit two hours per day (every day) to build your business. These two hours of work must be FOCUSED and CONCENTRATED work on two different things. Those two tasks are retailing and recruiting. In other words, you must continuously share your products and business opportunity with others, on a daily basis. Read more.
Lesson # 2: Talk to 30 People a Day
One of the best lessons I learned from him is that if you want to build your MLM Business fast, you need to talk to 30 people a day about your products and business opportunity! In other words, you need to take massive action and expose your business opportunity and products to as many people as possible, as quickly as possible, if you want to get rich with network marketing. That makes total sense to me.
Now, I know that less than 1/10th of 1% of the people in our industry will ever talk to 30 people a day, let alone 30 people a month. And that is probably the # 1 reason that people don’t make money in network marketing: they don’t expose their products and business opportunity to enough people. MLM is simply a numbers game and you have to work the numbers. Read more.
Lesson # 3: The Power of Having a Mentor in Your MLM Business
Successful network marketers have mentors. They have coaches who inspire, help and motivate them. Mark talks a lot about mentoring in his books and training videos. He claims that “the people at the highest pin levels are making the big bucks because of mentoring.”
When you study the kingpins in any company you will quickly discover that they have some amazing mentors. Whether it is their sponsor or someone else in their upline, they are in someone else’s hip pocket, following their leadership and advice. If the kingpins are doing working with mentors, so should you! Read more.
Lesson # 4: Network Marketing is Very Hard to Do
Network marketing is very hard to do! Few people will ever tell you that, but it is true. Yes, it’s simple. The steps to success are crystal clear, but following those steps and sticking with it until you succeed will be quite perhaps the hardest thing you’ll ever do in life. But don’t be scared. No business is easy to build. Being mega-successful in ANYTHING in life requires extraordinary effort.
Having spent 13 years in the industry, I already knew that network marketing is hard to do, but Mark Yarnell really hit home with this idea in one of his YouTube videos. He talks about the challenges he overcame, the work that he put in, the amount of rejection he faced, and the perseverance he had.
To be quite frank, I doubt even 1/1000th of 1% of the people in our industry would be willing to do what he did to build a big network marketing business. That is why he was so successful and earned more than $30 million in commissions during his time in the industry! Read more.
Lesson # 5: MLM Success Requires a HUGE Sacrifice
Huge success requires a huge sacrifice. That’s another important lesson I learned from Mark Yarnell. Anything worth achieving in life will require a great amount of personal sacrifice. The bigger the achievement, the more sacrifice it will take. Look at any successful person in any endeavor and you will quickly discover that they invested many years of hard work to reach their goal.
During this time they failed, struggled financially, and had constant setbacks as they learned the ropes, paid their dues and developed the right mind-set and right skill-set. Few people ever talk about these sacrifices and challenges because they aren’t sexy or fun. I like to call it the “story behind the story.” Every successful person has a story behind the story. Read more.
Lesson # 6: Finish What You Start
The next lesson I learned from Mark Yarnell is to “finish what you start.” It’s amazing how many people in our society are quitters. People quit marriages, gym memberships, diets and even quit most New Year’s resolutions in less than ONE WEEK. Think about that for a moment.
If people quit these things why would you expect them to stick around in network marketing for any period of time? The truth is, close to 80% of the people who join your network marketing business this month won’t be around in your team 12 months from now. There’s really very little you can do about it. Most people simply do not have the intestinal fortitude to follow through with their decisions, after their initial enthusiasm fades. So don’t take it personal when they quit the business. Read more.
Lesson # 7: Action Cures Fear in Network Marketing
Action cures fear in network marketing. To be quite frank with you, I already knew that, but Mark definitely reinforces it with his training videos and his books.
Everyone has fears. The most common fears in life are the fear of failure and fear of rejection. Those are also the two biggest fears that most distributors have: rejection and failure.
In most cases this “fear” paralyzes them and causes them to do NOTHING in their network marketing business. Here are a few examples:
- They don’t talk to prospects because they fear the prospect will say no
- They don’t take their business seriously because they think “what if it doesn’t work for me?”
- They read books, attend seminars and listen to motivational tapes but never take action and APPLY that knowledge
I learned in the Army that it’s okay to have fear. Everyone is scared of something. But it’s how you REACT to those fears that really matters most. The key to success is to not let your fears control you. Rather than have your fear control your actions, let your actions control your fears. Read more.
In summary, these are seven valuable lessons I learned from Mark Yarnell. If you are serious about building your network marketing business I highly recommend you watch a few of his videos on YouTube and read his books. This guy really knows what he is talking about. Of all the people I’ve studied, Mark Yarnell is one of my top two mentors, along with Jordan Adler.
On a side note, if you’ve ever studied any of Mark Yarnell’s books or materials before, I would love to hear from you. Please leave a comment to tell us what you learned from him. Thanks.