Today, I want to talk to you about how to get more local MLM leads. In my opinion, one of the best ways to get started in network marketing is to build your business locally.
That means you should share your products and business opportunity with the people you know; especially those who live in the same town that you do. And, you should prospect locally.
There are several benefits of building your network marketing business locally. The biggest benefit is that you will live close to your downline distributors and customers. This makes it easier to train and motivate your team. You can host in-home parties and live training sessions for your team. If your customers live close to you, it’s easier to serve them.
While most distributors get excited about having a national or international business, it’s much easier to start locally and then expand, rather than vice-versa. Remember, the grass is not greener on the other side. The grass is greenest where you water it.
There are plenty of people in your local area who would be interested in what you have to offer, if you approach them the right way. You don’t have to travel across the country to find good people. Start in your own backyard first.
How to Get More Local MLM Leads
So, how do you get more local MLM Leads? Fortunately, you have several different options. In the paragraphs below, I will teach you ten different ways to get more local MLM leads. These strategies are listed in no particular order.
# 1: Car Sticker or Car Magnet
If you aren’t using a car sticker or a car magnet to get more local MLM leads, you are really missing out. You can buy one on eBay or VistaPrint for less than $50. Just attach it to your vehicle and generate leads while you drive around town and live life. Keep your car sticker generic. Do NOT say the name of your MLM Company on it. Just have a catchy headline, a call to action and your contact information. Make sure it is LARGE and easy to read.
Think of a car magnet as a traveling business card. It can present information such as your phone number and website, topped off with a catchy message and compelling graphics. Larger than a bumper sticker, a car magnet can potentially reach thousands of prospects, especially in high traffic areas. Whether you’re driving around town, from state to state or simply parked at a mall, your message will be seen. ~ PrimoPrint.com
# 2: Flyers
You could create a simple flyer to hand out to people. You could distribute the flyers at the fair, via the flea market or place the fliers on car windshields. Your key to success with flyers is to keep it simple and be consistent.
You don’t want your flyer to mention your company name. Instead, create a good headline, a few key benefits and a call to action. You want people to call your pre-recorded toll-free number so they can listen to your pre-recorded message. Or, you can provide a link to your capture page.
Also, make sure you hand out at least 100 fliers per week, EVERY WEEK. Being consistent is a big part of being successful. Personally, I like the idea of having flyers based off your product line. For example, if your company specializes in weight loss products, make a flyer about losing weight.
Nicely designed flyers are good at attracting a person’s attention, but it’s the copy which matters the most, so make sure you get your value proposition across in the most compelling way possible. ~ InsuranceLeadsGuide.com
# 3: The Three-Foot Rule
The average person comes in contact with at least 100 people per day, if not more than that. Step out of your comfort zone and initiate conversations with people you meet.
You don’t have to pitch them right away. Just strike up a friendly conversation and see where the conversation takes you. Focus on the other person, rather than monopolizing the conversation.
Ask questions and listen. Do that and you will have no problem meeting new friends. Trust me, face to face prospecting is alive and well. Very few people use the three-foot rule in today’s internet age. That’s why it works so well.
Many business people subscribe to the three‐foot rule when it comes to sales prospecting: Anyone who comes within three feet of them is worth talking to about their product, service, or business. When you get comfortable with what you’re selling and with talking to people about it, apply this strategy. ~ Dummies.com
# 4: Newspaper Ads
You could place a simple ad in your local newspaper and have interested people contact you. You could advertise your products or business opportunity.
I suggest you try both and test to see what type of results you get. Your key to success is consistency. Most people will need to see your newspaper ad several times before they respond.
Keep your ad in the newspaper on the same days each week for minimum one year. It doesn’t have to be in the newspaper every day, just keep it consistent.
Using newspaper advertising for lead generation can be an extremely cost-effective method if done the right way. Lead generation with print media allows you to access a large audience for a minimal cost per reader. Although you are competing with other editorial content in the newspaper, there are minor changes you can make to your ad that will have a dramatic effect on readers. ~ Macromark.com
# 5: Join Civic Groups
Every town has several civic groups. This might include the Elks Club, Kiwanis, Rotary, Masons, etc. Join several civic groups and become active in the group. Volunteer for a leadership position. Get to know people. As you build relationships with others, you can contact them one-on-one about your products or opportunity.
Not only will you be helping to make your community a better place to live, but you’ll be face-to-face with potential clients who will get to know you on a personal level. Something your newsletter, postcards or cold calls can’t accomplish. ~ EasyAgentPro.com
# 6: Drop Cards
You could print up some sizzle cards, also known as drop cards. A drop card is slightly bigger than a business card, but smaller than the size of a postcard. You can print them at your local office supply store and then leave them in strategic places. You could leave one at the ATM machine, with your tip at the restaurant, on bulletin boards, gas pumps, or wherever else you can think of.
One of my very favorite offline tactics is advertising with drop cards. At first I thought they were cheesy but once I realized I could use them in many, many different ways, I completely changed my mind about them and decided they were very effective (and easy and fun) for building my business. ~ Ray Higdon
# 7: Bandit Signs
You’ve probably seen the small signs at busy intersections. You could make a “work from home” or “lose weight today” or “fire your boss” sign. You could place one in your yard and at busy intersections. Just check your local ordinance laws first so you don’t get yourself into any kind of trouble with the law/code enforcement. You can have these signs made at Kinko’s or Office Depot. They’re pretty cheap, too.
Bandit signs are everywhere – and there’s a good reason. They work. But the truth is…your bandit sign campaign is only as good as how you manage your prospects and leads. ~ ConnectedInvestors.com
# 8: Wear a Button
I learned this tip from Herbalife reps. Wear a button whenever you can. Have one made up that says:
- Fire Your Boss – Ask Me How
- Lose Weight Today – Ask Me How
- Work from Home – Ask Me How
- Got CBD? Ask Me How
- Or something similar
When you see people reading your button, you can start a conversation with them. It’s pretty simple.
“Lose weight now, ask me how” was the first phrase ever to be featured on a Herbalife Nutrition button. The message was simple, straightforward, and noticeable: it was an open invitation to approach anyone wearing it.
Our founder, Mark Hughes, was one of the first people to wear a Herbalife Nutrition button. He was a visionary businessman and knew that a little innovation would drive the growth of the company. He was not mistaken. ~ I Am Herbalife Nutrition
# 9: Facebook
You can use the search feature on Facebook to find people in your local area. It’s not hard to do. You can search for people in sales or entrepreneurs or stay at home moms, or whatever demographic you want to focus on. Send them a friend request and get to know them. Do not pitch them right away. Make it a goal to simply add 2-5 new friends each day.
Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the internet. ~ Laura Lake
# 10: Fish Bowl Method
The fish bowl lead generation method is my favorite way to get more local MLM Leads. Team up with a small business owner and do a raffle. Get the owner’s permission first.
If they agree, put an empty fish bowl near the cash register at their business. Do a drawing for a free product. Make the contest 5-10 days long. Once the time has elapsed, pick a winner and send them their free gift.
Make sure you contact everyone else who entered the raffle, and tell them they did not win, but offer them a free sample, or a free discount off their first purchase with you. You could easily get 200+ leads using this method.
You can put your fish bowl anywhere that you can get permission to offer your prize and gather sales leads.
When I put one in the YMCA I asked them ahead at the desk what they thought of the idea, then was redirected to someone with more authority and asked if I could do it.
They were more than happy with the idea when I suggested that I would give them a percent of each sales total for shows I scheduled. This is good when the organization has fund-raising needs. ~ CreateCashFlowShow.com
In conclusion, the best way to build your network marketing business is to start out building locally. It makes no sense to try to build a team on the other side of your country, or in another country, until you’ve built a strong foundation locally first. That way you can support your team and help it grow.
In order to start building your team locally, you need to get good at prospecting and generating leads. You need to use different marketing techniques to help you identify interested people.
You can do that by following any of the tips I mentioned in this post. I suggest you use no more than two to three marketing strategies at a time, so you can focus and work smart.
Once you start generating leads, you need a good follow-up process so you can convert your leads into customers and distributors. As your team grows, you can teach them the strategies that have worked for you, so they can generate their own local MLM leads as well.
Once you start sponsoring people, you will quickly discover that your network marketing business will naturally spread across the country, in many different states and cities. Your local people will lead you to many other folks, both nationally and internationally.
What are your thoughts about generating local MLM leads? What’s worked for you in the past? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day!
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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