Top 10 LinkedIn Recruiting Tips For Network Marketers

Today, I will share my top 10 LinkedIn recruiting tips. While the information is designed for network marketers, the tips will benefit any marketer, recruiter, or small business owner.

If you are not using LinkedIn to find new prospects and grow your MLM Business, you are missing out. LinkedIn is a goldmine for unlimited, hot prospects.

People are on LinkedIn to expand their network, find work, or level up their career. No one goes on LinkedIn to hear your political views, see your vacation photos, or a Facebook live of you talking about what you had for dinner last night. That’s what Facebook is for…

If you intend to recruit on LinkedIn, keep in mind there are right and wrong ways to prospect and recruit on LinkedIn. Do it wrong, and you will be deemed a spammer and you may even get banned from LinkedIn. Do it right and you can generate endless leads for your network marketing business (or traditional business).

Why LinkedIn?

LinkedIn is a professional networking platform designed to connect professionals, businesses, and job seekers worldwide. Launched in 2003, it has grown into the largest professional social network, boasting over 740 million members across more than 200 countries and territories. LinkedIn provides users with the ability to create detailed profiles that showcase their work experience, skills, education, and accomplishments.

It serves as a digital resume and professional portfolio, allowing individuals to highlight their expertise and build their personal brand. Beyond individual profiles, LinkedIn offers features such as groups, articles, and company pages, fostering engagement and knowledge-sharing within specific industries or interest areas.

LinkedIn is a highly effective platform for recruiting for several reasons. It has a vast and diverse talent pool comprising professionals from virtually every industry and role. This allows businesses to reach a wide range of candidates, including passive job seekers who may not be actively searching for new opportunities but are open to exploring them.

Additionally, LinkedIn’s advanced search and filtering capabilities enable recruiters to narrow down their candidate search based on specific criteria such as skills, experience, location, and more. This targeted approach helps businesses find candidates who closely match their requirements, saving time and resources in the recruiting process.

Moreover, LinkedIn provides various tools and features for promoting job openings, including job postings, sponsored content, and recruiter tools, allowing businesses to effectively showcase their employer brand and attract top talent. Overall, LinkedIn’s extensive network, advanced search capabilities, and recruitment-focused features make it an ideal platform for businesses looking to source, attract, and hire qualified candidates.

Top 10 Linkedin Recruiting Tips

Top 10 LinkedIn Recruiting Tips for MLM Reps

I’ve used LinkedIn for nearly 10 years now to promote my different businesses. What you will see below are my best LinkedIn recruiting tips for network marketers.

# 1: Design a Professional Profile

Everything starts with your profile. They say that first impressions are lasting impressions AND you never get a second chance to make a first impression. I couldn’t agree more.

Here are just a few tips to create a winning profile.

First, you need a PROFESSIONAL photo of YOU. Do not have a photo of you at the beach or you holding your pet. It should come across as business professional. Make sure you are SMILING in your photo.

Next, take some time and update your profile. Include every job you have ever worked at. Include your education. Include your hobbies. Include your certifications. The more information you can include about yourself, the more people will find your profile in their searches. Plus, the more information you can include about yourself, the more “connections” you can develop. You see, people like to do business with people they like, know and trust.

When people have something in COMMON with you, it’s easy for them to like you and connect with you. That’s why you should include the colleges you attended, organizations you support, and jobs you’ve had in the past. The more things you include in your profile, the higher the likelihood you and your prospect will have something in common!

Finally, do NOT include your MLM Company name in your profile. Stay generic if possible.

If needed, hire someone to help you create a great profile. Or, spend a few hours updating your profile and have several trusted peers review it to give you additional pointers and suggestions.

Having a professional profile on LinkedIn is essential for generating leads for your business. When your profile is polished and optimized, it serves as your digital business card, making a strong first impression on potential leads. A professional profile not only showcases your expertise, experience, and accomplishments but also builds credibility and trust among your connections and prospects. It acts as a magnet, attracting like-minded professionals and potential clients who are searching for products or services you offer.

Furthermore, a well-crafted profile increases your visibility in LinkedIn search results, making it easier for potential leads to find and connect with you. In essence, investing time and effort into maintaining a professional LinkedIn profile can significantly enhance your lead generation efforts and ultimately contribute to the success of your business.

# 2: Connect with New People Daily

The next thing you want to do is connect with new people daily. This is like sending someone a friend request on Facebook. I think TWENTY new connections per day is a good number to shoot for.

Ideally, you want to look for people who are part of your target market. Think of this as a group of people who would “more than likely” be interested in your products, services, or business opportunity. This might include other network marketers, stay at home moms, sales professionals, etc.

When you first connect with someone do NOT pitch them on your opportunity right out the gate. This turns people off. Instead, take some time and get to know the person. You want to identify a NEED before you offer a SOLUTION.

Connecting with new people on LinkedIn daily is a powerful strategy for generating leads for your business. By expanding your network, you increase the pool of potential prospects and opportunities. Each new connection opens doors to new relationships, introductions, and conversations that could lead to valuable business connections. Moreover, connecting with individuals who are aligned with your target audience or industry increases the likelihood of finding qualified leads who are genuinely interested in your products or services.

Consistently growing your network also enhances your visibility on the platform, making it easier for others to discover and engage with your profile and content. Ultimately, the more people you connect with on LinkedIn, the more opportunities you create for meaningful interactions and potential leads for your business.

LinkedIn founded

# 3: Start Your Own Group

One of my best LinkedIn recruiting tips is to start your own group. I’ve found from personal experience that it’s a lot easier to invite people to join your group than it is to invite people to join your business.

When you invite someone to join your group, it doesn’t come across as spam, whereas, when you invite people to take a look at your products or business opportunity, it might.

Start your own group. Here are a few ideas:

  1. Weight Loss group.
  2. MLM Training group.
  3. Marketing group.
  4. Entrepreneurship Training group.
  5. Stay at Home Mom group.
  6. Or hundreds of other things.

Just pick something that is RELEVANT to your business AND something you are passionate about.

By starting your own group, you use attraction marketing. You can provide a ton of value to the people in your group without pitching them. As a result, many people will see you as a leader and want to do business with you or work with you.

This is a win-win strategy, in my opinion, and probably my most important LinkedIn recruiting tip.

Starting and managing your own group on LinkedIn can be a game-changer for generating leads for your business. By creating a group focused on a specific industry, niche, or topic related to your business, you position yourself as a thought leader and authority within that space. As the group administrator, you have the opportunity to curate discussions, share valuable content, and foster meaningful connections among members.

This engagement not only helps to establish trust and credibility but also provides a platform for showcasing your expertise and offering solutions to members’ challenges. As your group grows, so does your network of potential leads. Members who find value in your group are more likely to view you as a trusted resource and may seek out your products or services when the need arises.

In essence, starting and managing your own group on LinkedIn can be a powerful lead generation tool that allows you to connect with a targeted audience and nurture relationships over time.

# 4: Endorse People

Each day, take five minutes and endorse people on certain skills. Be legit about it. Only endorse people you know are skilled in that specific skill.

This makes people want to RECIPROCATE, and endorse you. Many people you endorse will check out your profile, AFTER you endorse them. If you have a good profile, this can lead to a steady flow of new leads.

Endorsing people on LinkedIn for certain skills is not only a gesture of goodwill but also a strategic move for generating leads for your business. When you endorse others for their skills, it fosters goodwill and strengthens your connections within your network. In return, people are more likely to reciprocate by endorsing you for your skills, thereby enhancing your credibility and visibility on the platform.

As you receive more endorsements, your profile becomes more appealing to potential leads who may be researching your background or expertise. Additionally, endorsing others can initiate conversations and interactions, leading to new opportunities for collaboration or business partnerships. By actively endorsing others on LinkedIn, you not only contribute to building a supportive professional community but also increase your chances of generating leads for your business through enhanced visibility and credibility.

LinkedIn quote

# 5: Message 10-20 People Daily

One of my best LinkedIn recruiting tips for network marketers is to message 10-20 people daily. Keep in mind, I am not saying to send them the link to join your business. Instead, you are trying to start a conversation and see where the conversation goes.

Ask some thought provoking questions. Get to know the person. Ask questions and listen. By doing that, people will naturally start to ask you questions, and you have no idea where the new conversation will take you.

Just realize that if you simply message people with a “pitch” or “link” to your opportunity, they will see you as an uninvited pest, and rightfully so. However, if you start a conversation with them first, you will be the welcomed guest! Food for thought.

Messaging 10-20 people daily on LinkedIn can significantly aid in expanding your network, finding more prospects for your business, and enhancing recruiting efforts. By reaching out to individuals who align with your target audience or have connections within your industry, you create opportunities for meaningful interactions and potential collaborations.

Personalized messages that demonstrate genuine interest and offer value can spark conversations and foster relationships, leading to valuable leads for your business. Moreover, engaging in proactive outreach allows you to uncover hidden talent and identify potential candidates for recruiting purposes.

Building relationships through consistent messaging not only expands your network but also strengthens your professional reputation, making you a go-to resource for industry insights, opportunities, and connections. In essence, leveraging LinkedIn messaging as a daily outreach strategy can yield fruitful results in both lead generation for your business and recruiting top talent for your team.

# 6: Share Several Pieces of Content Daily

Similar to Facebook, you can share content on LinkedIn. What I would do is share content that is relevant to people in your target audience. Share articles, videos, and information that will educate and entertain them.

Ideally, you should create your OWN content and share that, so you can brand YOU, and not someone else. This content can help warm up and pre-sell your prospects on YOU.

You can then look and see who engages in your post. Who likes it? Who comments? Who shares it? Check that out and then send that person a private message and start an engaging conversation.

Sharing valuable content on LinkedIn is a potent strategy for generating leads for your business. By consistently providing high-quality, informative, and engaging content, you position yourself as a trusted authority in your industry. This helps to build credibility and trust among your connections and followers, ultimately attracting potential leads who are interested in your expertise and offerings. Valuable content can take various forms, including articles, blog posts, infographics, videos, and thought-provoking insights.

By addressing common pain points, answering frequently asked questions, or providing valuable tips and advice, you demonstrate your expertise and offer solutions to your audience’s challenges. As your content resonates with your target audience, it encourages engagement, sparks conversations, and fosters meaningful connections.

These interactions not only increase your visibility and reach on the platform but also create opportunities for lead generation as interested prospects reach out to learn more about your products or services. In essence, sharing valuable content on LinkedIn not only enhances your professional reputation but also serves as a powerful tool for attracting and nurturing leads for your business.

how many linkedin members

# 7: Join Groups

Another one of my best LinkedIn recruiting tips is to join groups. Look for groups with people in your target market. Join those groups, connect with people individually, and develop new friendships. Invite people to connect with you and/or join your group.

Do NOT pitch your business opportunity in these groups. That’s a quick way to get blocked and marked as a spammer. Provide value. Answer questions. Ask thought provoking questions!

Do that and some folks will naturally want to reach out to you and start a conversation with you.

Joining groups on LinkedIn can significantly enhance your recruiting efforts by providing access to a targeted pool of professionals within specific industries, job functions, or interest areas. These groups serve as virtual communities where like-minded individuals gather to share insights, exchange ideas, and network with peers. By actively participating in relevant groups, recruiters can establish themselves as industry experts and build relationships with potential candidates.

Engaging in group discussions, sharing valuable content, and offering insights demonstrate your knowledge and expertise, positioning you as a trusted resource within the community. Additionally, groups often serve as talent pools where recruiters can identify and connect with passive job seekers who may not be actively searching for opportunities but are open to new challenges.

By leveraging the networking and engagement opportunities provided by LinkedIn groups, recruiters can effectively expand their candidate reach, build a talent pipeline, and ultimately, make more informed hiring decisions for their organizations.

# 8: Capture Leads
Your # 1 goal as a network marketer is to generate leads. To do that, you need a lead capture page. Everything you do on LinkedIn should drive people to your capture page so you can build your email list. Your videos, articles, posts, and messages should all include a link to your capture page.

Having a link to your lead capture page on your LinkedIn profile can significantly enhance your recruiting efforts by providing a direct pathway for interested prospects to engage with your business and learn more about available opportunities. Including a link to your lead capture page allows you to capture the interest of potential candidates who visit your profile, providing them with a seamless way to explore job openings, submit their contact information, and express their interest in joining your organization.

This not only streamlines the recruiting process but also enables recruiters to efficiently collect valuable leads and nurture them through targeted follow-up communication. Furthermore, a well-designed lead capture page can serve as a valuable tool for showcasing your employer brand, highlighting company culture, and differentiating your organization from competitors, ultimately attracting top talent and facilitating a more successful recruiting process overall. In essence, integrating a link to your lead capture page on your LinkedIn profile empowers recruiters to proactively engage with candidates, capture their interest, and convert them into valuable additions to their talent pipeline.

LinkedIn leads

# 9: Connect with Influencers

One of the fastest ways to grow your MLM Business is to recruit CONNECTED people. Recruiting INFLUENCERS is a great way to grow your business quickly. Ultimately, you are looking for leaders, people with credibility, contacts, and a large sphere of influence.

These people are pretty easy to find on social media, because they have thousands, even millions of followers. Their posts get lots of engagements, likes, and shares. Keep your eyes and ears open for INFLUENCERS on LinkedIn.

I call these people the WHALES. Even if you can recruit just one or two of these folks into your MLM Business, there’s a good chance they will EXPLODE your business.

Connecting with influencers on LinkedIn can be a strategic approach to bolstering MLM (Multi-Level Marketing) recruiting efforts. Influencers often have substantial networks and credibility within their respective industries or niches, which can amplify your MLM message to a wider audience. By building relationships with influencers, you gain access to their followers and potentially tap into a pool of individuals who are receptive to new opportunities.

Collaborating with influencers can also lend credibility to your MLM business, as their endorsement or support can validate your products or services in the eyes of their followers. Furthermore, influencers may provide valuable insights, tips, or strategies for building a successful MLM business, enriching your recruiting efforts with their expertise and experience.

Overall, leveraging connections with influencers on LinkedIn can offer a valuable boost to your MLM recruiting endeavors by expanding your reach, enhancing your credibility, and providing valuable guidance and support along the way.

# 10: Have a Daily Routine

I saved my best LinkedIn recruiting tip for last. You must have a daily routine for your LinkedIn recruiting. This is your written game-plan. The last thing you want to do is login to LinkedIn and WONDER what you are going to do to get leads.

Let’s assume you have 30-minutes per day to recruit on LinkedIn. Using that as a baseline, here is an example daily routine.

  1. Connect with 20 new people.
  2. Send 5 private messages.
  3. Endorse 3 people on a specific skills.
  4. Post 3 pieces of content on your timeline.
  5. Join one group.
  6. Post two things in your own group.
  7. Invite 5 people to join your group.
  8. Respond to connection requests.

This is a simple plan you could knock out in just 30-minutes per day.

You might not achieve huge results doing this right out the gate, but if you did this five or six days a week for one year, there is no doubt in my mind you would have a ton of new leads and a booming business.

time spent on linkedin

Final Thoughts

In conclusion, these are my top 10 LinkedIn recruiting tips for network marketers. None of this is rocket science. If I had to sum it up in a nutshell, I would say:

  1. Be genuine.
  2. Provide value.
  3. Focus on solving people’s problems.
  4. Focus on the other person, not you.
  5. Find a way to be different.
  6. Be persistent and consistent.

If you can do that, I believe you will be successful recruiting on LinkedIn.

What are your thoughts? What tips and suggestions can you share with our audience? Leave a comment below to let us know what you think. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional

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