Lifestyle Marketing Tips for Network Marketers

Jordan Adler is one of my most trusted mentors in this industry.  One of the key lessons he taught me was the importance of lifestyle marketing.  Although I’ve never heard him define what it means specifically, my interpretation is that lifestyle marketing is “living life, doing fun things and meeting new people as you do it.”

Basically, you participate in activities and do things that interest you.  You test drive that new car.  You join organizations that interest you.  You take vacations.  You visit new places.  You live life to the fullest and enjoy each day and connect with others as you do it.

I think this is a great way to build your network marketing business.

What I want to do in the rest of this post is share some practical ways that you can make lifestyle marketing work for you.  They are listed in no particular order.

# 1 Join Organizations in Your Local Community

One of the easiest ways to get started with lifestyle marketing is to find organizations in your local community that interest you.  This might be Toastmasters, the Chamber of Commerce, Kiwanis, Elks Club, Boy Scouts, the Rotary Club or some other organization.   You can also search on Craigslist or for groups in your local area of particular interest.  Get involved with these organizations.  Attend the events. Volunteer for leadership positions.  Make new friends.  The options are endless.

# 2 Volunteer

Another great way to do lifestyle marketing is to volunteer.  You could volunteer at your church, a thrift store, a soup kitchen, an animal shelter or tons of other places.  It helps if you are passionate about the cause you are volunteering to do.

# 3 Go Somewhere New Every Month

You don’t have to be rich to do this.  Draw a circle on the map of 100 miles from where you live, in different directions.  Make a list of all the neat places that you could visit on a day trip or even a weekend trip.  Make it a point to go to a new place minimum once each month.  This puts you around lots of new people you’ve never met before.

# 4 Take a Vacation Once a Year

Save up some money and take a vacation every year.  It doesn’t have to be anything exquisite. Stay within your budget, but find someplace you can go, relax and meet new people at the same time.

# 5 Learn a New Skill

Another great tip for lifestyle marketing is to learn a new skill.  Jordan took the time to learn how to become a helicopter pilot.  You don’t have to do that, but you could take up golf, bowling, learn how to drive race cars, take up horseback riding, or something else.  Not only will you learn something new and have fun, but you will also meet new people you might not ordinarily meet.

# 6 Go to New Stores and Restaurants

Another thing you can do is find new businesses and restaurants to visit.  Most people are creatures of habit and go to the same places every week.  Try to mix things up a little bit.  Visit a new grocery store.  Fill up at a different gas station.  Eat lunch at a new restaurant.  You never know who you will meet in the process.

Bonus Tip

As you do all of these things share your experience on Facebook.  Share photos and videos of you living your lifestyle.  This will help attract people into your business.

Additional Thoughts

Keep in mind that the purpose of doing all of these things is to enjoy life and meet new people at the same time. You’re not trying to recruit every person you talk with.  Instead, you are focused on making new friends!  Once you have a friendship with someone you can let them know what you do and see if they want to learn more.

The Benefits of Lifestyle Marketing

The major benefit of lifestyle marketing is that anyone can do it.  Plus, it’s a lot of fun.  You also get to make new friends, go new places and try new things.  That’s a lot better than sitting behind your computer and spending all of your time on Facebook.

The Drawbacks of Lifestyle Marketing

Depending on what methods you pick, it could get expensive.  It also takes a decent amount of time to do this on a grand scale.  So if you are really pressed for time, or on a tight budget, you will be forced to get creative.

Final Thoughts

The bottom line is that lifestyle marketing could be a great way to grow your network marketing business, do fun things, learn new skills, and meet new people at the same time.  Ultimately, I think it’s a win-win deal for anyone willing to give it a try.

What do you think?  What are your thoughts about lifestyle marketing?  Leave a comment below to share your opinion.  I look forward to hearing from you.

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7 thoughts on “Lifestyle Marketing Tips for Network Marketers

  1. Volunteering your time to any of the examples that you provided above is great. People often will write a check to a charity of their choice, but it is the person that volunteers their time that is the most powerful. Perfect example of selfless service. Secondarily, take photos, write an article about your experience, give kudos to those that volunteer with you. The marketing of your volunteering will end up being a byproduct of your selflessness.

    • I volunteer at two thrift stores and have a blast doing it. I meet tons of great people.

  2. Hi Chuck,

    I found the idea of ‘lifestyle marketing’ interesting. One of the best things about network marketing is that it lets you own and run a business while doing the things that you love, and living life to the fullest.

    However, I too agree that lifestyle marketing can take time, but how about doing it part time. Pick activities that you love doing the most, and stay within your budget. It’s a fun way of doing business.

    • Yes, this is a great way to build your business.

  3. Volunteering is something that brings me great joy. I like being in a space doing something I enjoy with the knowledge that I am having a positive impact. I volunteer at my church and I also volunteer at elementary schools with children. My heart is happy when I see the positive impact of my efforts.

  4. Lifestyle marketing makes good sense, and in many ways, that is how I market. Life is too short to not live it the way it suits you. When we market in this fashion, we are having fun and taking care of business all at the same time.

    Just a short story on how that has worked for me as a book author. I was flying back to the Midwest for a short trip and just started conversing with one of the Stewards on the Southwest flight I was on. He has purchased books, and also shared my site and books with others.

    By just living life, I was also marketing, and it became lucrative.

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