Jordan Adler is one of my most trusted mentors in this industry. One of the key lessons he taught me was the importance of lifestyle marketing. Although I’ve never heard him define what it means specifically, my interpretation is that lifestyle marketing is “living life, doing fun things and meeting new people as you do it.”
Basically, you participate in activities and do things that interest you. You test drive that new car. You join organizations that interest you. You take vacations. You visit new places. You live life to the fullest and enjoy each day and connect with others as you do it.
I think this is a great way to build your network marketing business.
What I want to do in the rest of this post is share some practical ways that you can make lifestyle marketing work for you. They are listed in no particular order.
# 1 Join Organizations in Your Local Community
One of the easiest ways to get started with lifestyle marketing is to find organizations in your local community that interest you. This might be Toastmasters, the Chamber of Commerce, Kiwanis, Elks Club, Boy Scouts, the Rotary Club or some other organization. You can also search on Craigslist or Meetup.com for groups in your local area of particular interest. Get involved with these organizations. Attend the events. Volunteer for leadership positions. Make new friends. The options are endless.
# 2 Volunteer
Another great way to do lifestyle marketing is to volunteer. You could volunteer at your church, a thrift store, a soup kitchen, an animal shelter or tons of other places. It helps if you are passionate about the cause you are volunteering to do.
# 3 Go Somewhere New Every Month
You don’t have to be rich to do this. Draw a circle on the map of 100 miles from where you live, in different directions. Make a list of all the neat places that you could visit on a day trip or even a weekend trip. Make it a point to go to a new place minimum once each month. This puts you around lots of new people you’ve never met before.
# 4 Take a Vacation Once a Year
Save up some money and take a vacation every year. It doesn’t have to be anything exquisite. Stay within your budget, but find someplace you can go, relax and meet new people at the same time.
# 5 Learn a New Skill
Another great tip for lifestyle marketing is to learn a new skill. Jordan took the time to learn how to become a helicopter pilot. You don’t have to do that, but you could take up golf, bowling, learn how to drive race cars, take up horseback riding, or something else. Not only will you learn something new and have fun, but you will also meet new people you might not ordinarily meet.
# 6 Go to New Stores and Restaurants
Another thing you can do is find new businesses and restaurants to visit. Most people are creatures of habit and go to the same places every week. Try to mix things up a little bit. Visit a new grocery store. Fill up at a different gas station. Eat lunch at a new restaurant. You never know who you will meet in the process.
Keep in mind that the purpose of doing all of these things is to enjoy life and meet new people at the same time. You’re not trying to recruit every person you talk with. Instead, you are focused on making new friends! Once you have a friendship with someone you can let them know what you do and see if they want to learn more.
The Benefits of Lifestyle Marketing
The major benefit of lifestyle marketing is that anyone can do it. Plus, it’s a lot of fun. You also get to make new friends, go new places and try new things. That’s a lot better than sitting behind your computer and spending all of your time on Facebook.
The Drawbacks of Lifestyle Marketing
Depending on what methods you pick, it could get expensive. It also takes a decent amount of time to do this on a grand scale. So if you are really pressed for time, or on a tight budget, you will be forced to get creative.
The bottom line is that lifestyle marketing could be a great way to grow your network marketing business, do fun things, learn new skills, and meet new people at the same time. Ultimately, I think it’s a win-win deal for anyone willing to give it a try.
What do you think? What are your thoughts about lifestyle marketing? Leave a comment below to share your opinion. I look forward to hearing from you.