It’s Not What You Sell, It’s How and Where You Sell It

Selling is an art.  Regardless of what you are selling: ice cream, network marketing, weight loss products, cars, homes, etc. you need a strategy that works.  You see, there is a right way and a wrong way to sell things.

The days of pitching everyone, using high pressure tactics, and just working through huge numbers of people are no longer effective.  In modern times, you have to work hard AND work smart.

You have to find a way to be different than everyone in the market place.  You have to stand out in the crowd.  The best way to do that is to have your own MLM Selling System.

The purpose of the rest of this article is to share some tips with you about how to effectively sell your network marketing business opportunity and products to others.  These are some valuable tips I have learned in the trenches during the past decade that I know can help you too.

First and foremost, your goal is to think of yourself as an EDUCATOR rather than a salesperson.  Your true job is to educate your prospect about what you have, so they can make an informed decisions.  Think of yourself as a teacher.  Your job is to show people how your products and services can help them solve their problems.  Your job is to talk about the benefits and help your prospect make an informed decision

Your next step is to realize that not everyone is a good prospect for what you are selling. The advice to talk to everyone about your MLM Company and products is very BAD advice. You must pre-qualify your prospects to make sure there is a high LIKELIHOOD that they will be interested in what you have to offer, BEFORE you give them a detailed presentation.

For instance, if you were selling multi-million dollar homes, you wouldn’t try to sell a home to a broke, unemployed person who had no money, no credit and no desire to purchase a multi-million dollar home, would you? That would be a waste of time.  Instead, you would focus on finding people with the required money or credit and the DESIRE to purchase the type of home you are selling.

Another key selling tip for network marketers is to use a SELLING SYSTEM.  This is nothing more than a documented PROCESS to sell something.  It’s a standardized process you use to generate leads, sort through your leads, identify prospects, give presentations, follow-up, etc. This system should be streamlined and tested and then used by everyone on your team to SIMPLIFY the selling and recruitment process and to ELIMINATE the chances of human error and mistakes.  Systems really are the key to success in business.

Another key with selling in MLM is to get people to contact you first.  That is one of the most important skills I’ve learned during the past decade.  Rather than just cold call 1000 people, why not get 20 to 50 people to contact you instead?  Wouldn’t it be better to have 3-5 people calling you every day to learn more about your business and products?  I think so. This is where advertising, marketing and lead generation come into play.

My final tip for selling effectively is to use third party tools.  Use your company’s tools, your upline’s tools, or create your own business tools.  Let the tools do most of the selling for you, so you can work smart and not have to do everything yourself.  You want people you prospect to see how easy it is to do what you do.  If you have to rely on yourself to give long, detailed presentations, you will never have any free time and your prospect won’t believe they can do what you do (or want to).  Keep things so simple a cave man could do it and let the tools do the brunt of the work for you.  This lets you work smart.

Final Thoughts

Remember, it’s not what you sell, it’s how and where you sell it.  This is some really good advice for network marketers.  You have to work smart and have a game plan for your network marketing business.  More importantly, you need a selling SYSTEM (or strategy) that you can use with everyone on your team.  Since most people on your team aren’t very good at selling, it’s your job to help them.  The best way to do that is to create a system that everyone can use.

What are your thoughts about selling in MLM?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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6 thoughts on “It’s Not What You Sell, It’s How and Where You Sell It

  1. Faye

    Selling IS an art, and it is mostly the art of selling yourself (figuratively, of course). To be successful, you have to build relationships and inspire people. Share your knowledge and be likable because, you are right: products do not sell themselves, no matter how good they are. Chances are, your potential customer can find the exact same thing, or something very similar, somewhere else, and if they do not like you, they will take their business elsewhere.

    Reply
    1. chuckholmes Post author

      Regardless of what profession you are in, you have to know how to sell yourself. This holds true for employees and business owners alike. People have to know you, like you and trust you if you expect them to do business with you.

      Reply
  2. Andrew Braydon

    This is so true that you cannot consider anyone to become a buyer of what you are offering? Effective selling/marketing skills teach you to analyze your target market and trace people who qualify to be a good prospect for your products. Strategically search and target a niche audience for your product. Selling becomes much easier when you target right people.

    Reply
    1. chuckholmes Post author

      Very few products are so good they can sell themselves. Learning how to sell is quite perhaps the highest paid skill in the world. Few people know it or like it, but the ones that master it make a killing.

      Reply
  3. Greg Boudonck

    I love where you went with this blog post Charles. Remembering back to my days in home improvements, some would joke that I could sell ice water to an Eskimo. One of the first things I learned is if a person likes you and considers you a friend, they will purchase what you are selling. You brought up qualifying; I agree that you do need to pre-qualify, but be careful about not over qualifying. Maggie and I were offering a little advertising place in one of our bilingual Puerto Rico books. We met with a man who was wearing torn coveralls and looked broke. I immediately had negative ideas and thought it a waste of time. Come to find out, he owns, I believe 8 grocery stores all over Puerto Rico. Don’t over-qualify.

    Reply
  4. Pingback: Top 87 MLM Tips of All Time | Online MLM Community

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