Today, I want to teach you some tips on how to increase retention your MLM Business.
I personally believe that RETAINING your team is much more important than being a good recruiter.
If you don’t know how to keep people “plugged in” and “using the products” you will have a revolving door in your business.
Please know upfront that most MLM Companies have horrible retention rates.
Don’t let that scare you though.
All jobs in the sales profession have high turnover.
Just ask any insurance broker, sales manager, or real estate broker and they will tell you the same thing.
Even though you will lose “some” people you will still retain plenty of quality people.
As a network marketing leader, your job is to minimize attrition in your organization as much as possible.
You won’t be able to stop it completely, but you can minimize it.
By following the tips mentioned below, you should be able to do that.
Tip # 1: Build a Strong Relationship with Everyone On Your Team
My first and most important tip is to focus on building a healthy relationship with each person that you personally sponsor and with each serious person in your organization.
Take the person out to lunch if they are local and get to know them.
If they live far away spend some time on the phone or SKYPE with them.
You want to start building a strong bond with them as quickly as possible.
Remember, this industry is all about relationships.
If you can get your team to know you, like you and trust you, there’s a much better chance they will stick around, even if they aren’t getting great results in their business.
It’s hard to quit on someone you trust, like and respect.
Tip # 2: Give Them a System
Systems are the key to success in any business.
Businesses like McDonald’s and Subway work because they have a good system in place.
Your network marketing business is no different.
You need a system to plug your people in to.
Your system should provide the training they need to start generating leads, find customers and sponsor distributors.
You could create a simple “getting started” manual and give each new distributor a copy of it.
Or, you could create a training website for your team members.
You need to remember that most people getting involved in your business have never owned a business before.
They’ve never been paid on commission.
Most of this is new to them.
They will be excited for 30 to 90 days regardless of what you do, but after that you need some type of system to help them succeed.
Otherwise, they will struggle and then quit.
Tip # 3: Get Them Started Right
You need to help your team get started right.
That means you help them set some goals for their business.
You must find out their WHY.
You need to get them signed up on auto-ship, get them listening to the company conference calls each week and you help them with their name list.
Plug them into your training and then you help them with some of their three-ways calls.
You answer their basic questions.
If possible, you even conduct a couple in-home meetings for them (if they are local).
The sooner you can help them achieve success (sponsor a few people and get a few customers) the better off you will be.
Whatever you do, don’t sponsor them and then forget all about them.
Other Posts You Might Enjoy:
- Results of Sponsoring 100 MLM Distributors
- Top 27 Customer Service Tips for Small Business Owners
- Brand New MLM Distributor: 10 Things Every New Network Marketing Rep Should Know
- Focus On the People Who Stay On Your MLM Team
- Focus On the Big Picture in Your MLM Business
Tip # 4: Match Their Efforts
People will fool you.
Some people talk a big game and then do nothing.
And other people don’t say much, but will blow up the business.
Your key to success as a sponsor is to match people’s efforts.
Look for people who are actually doing the work and then work with them personally (if they want you to).
If you see someone in your organization sponsoring lots of people and getting lots of customers, ask if they need your help or support.
Base who you work with off their actions, not what they say they are going to do.
Tip # 5: Get Them Using the Products Right Away
The sooner you get everyone on your team using the products, the better off you will be.
Most distributors never even place an initial order.
Can you believe that?
You want people on auto-ship and using the products from day one.
When people use the products they build their story.
They might even fall in love with the products and keep using them whether they build a business or not.
And that is what you want to happen.
You can have a team of 10k people, but if no one is ordering the products, you won’t make anything.
Never forget that.
You get paid to create volume.
Tip # 6: Get Them Making Money Quickly
The sooner you can help people make money, the better.
Like I mentioned earlier, anyone can stay excited for 30 to 90 days.
After that, if they haven’t made any money yet there’s a good chance they will fizzle out and quit.
If you can help someone build a small team and earn any type of check (any amount) they will be more motivated to stay, because of the fear of loss.
And if you can help the bottom most person in a group make a check, it will help motivate everyone above them.
Tip # 7: Work in Depth
One of the best tips I can give you is to spend most of your time in depth.
After you have some people sponsored, start helping them build a team.
Light a fire in the basement and watch everyone above them get motivated.
Always work with the newest distributors at the lowest level in your organization.
Width will bring you profitability, but depth will bring you riches AND security.
If you want to increase the retention in your MLM business, help the person at the bottom of the organization.
Tip # 8: Have Realistic Expectations
My final tip is to have realistic expectations about your MLM business.
Most Americans (and people) quit everything they do.
They quit marriages.
They quit friendships.
And, they quit diets.
What makes you think they won’t quit MLM?
It’s just the American way.
Your goal is to teach, train and support everyone and to work with the people doing the work.
Ultimately, you can’t control who does what.
You can give everyone the resources they need to succeed and then look for the people who actually follow your lead.
In most groups, 50% or more of your team will quit every year.
Here’s a few other things to make a note of.
About one in every thirty people you sponsor will be a rock star.
About one in every one hundred will build a six figure business.
Eighty to ninety percent of your income will come from one or two people on your team.
These are just some things you should know upfront.
In my opinion, these are the eight best ways to increase retention in your MLM business.
Of course, many people will still drop out, regardless of what you do.
But if you can get people using the products, get them plugged into a system, and help them get started the right way, there’s a good chance you can keep most of them on your team for the long haul.
What are your thoughts?
What are your best tips to increase the retention in your MLM Business?
And, what do you do to keep people on your team?
Just leave a comment to share your thoughts.
I look forward to hearing from you.
Disclaimer: MLM Attrition will always be high. Even if you follow the eight tips I mentioned above, I can’t guarantee you will retain most of your distributors. Individual results will vary.