If you don’t believe in your MLM Products or services, nothing else really matters. There, I said it.
So many folks in this great industry are obsessed with compensation plans, company history, and company launches. They think the compensation plan is the most important thing in order to have a successful and profitable network marketing business.
While I agree that compensation plans are important, and choosing an established, reputable company is even more important, there is something even more important: the products or services.
Your products and services are YOUR real business. If they don’t make sense to someone NOT involved with the business opportunity, your business will not last. If they do not make sense to you, you will not last in the business.
The products and services must present a real value to end users. They don’t have to be dollar store prices, but the people buying them must feel like they are getting a great deal, at whatever price they pay for them.
Without people in your organization (including yourself) using and selling the products month after month, you won’t be in business very long.
Hype never lasts. New companies come and go. What is hot today will probably be cold tomorrow. But companies with great products at a fair price are normally the ones that make it in any industry.
I learned a long time ago that it is difficult to sell something that you don’t believe in yourself.
I sold life insurance once and didn’t do very well with it, because I thought the product we were selling really sucked. I didn’t see any type of value for the customer. I thought it was overpriced and really a rip-off. I didn’t last long with that company.
If you feel that way about your current network marketing,company, find a company and product line you CAN get excited about.
Your first step is to look for something that you like AND that offers a great value to customers. Before you join a company as a distributor, start out as a retail customer first.
Are the products or services a good deal for customers? If not, keep looking for a better company to partner with.
If you love your products or services, you will develop a strong product story. That will be your key ingredient for success, when sharing the products or services with others.
Think about it this way for a moment. If you owned a Ford Dealership, but drove a Chevy truck, do you think your clientele would take you seriously? I doubt it. I would never buy a vehicle from a car dealer who didn’t even drive one of the types of vehicles that he sells. Would you?
In addition to you believing in your own products and services, it’s also vitally important that your CUSTOMERS love your products and services. This is even more important than you loving the product or service.
You can have what you think is the best product or service in the world, but if no one else thinks so, it will be tough to sell.
You want to make sure that lots of people love your product or service AND are already purchasing similar items.
How do you do that?
You ask people what they think.
Before you join a network marketing company, share the product or service with 100 different people and see what type of reaction you get.
You might discover that people think your product or service is crap. Or, you might find out that people love it and want to buy it.
If lots of people like your products and want to order them, or learn more about them, you are on to something good. That is the type of company you want to join.
If no one likes what you are offering, look for a better company.
The bottom line to remember is that you want to find a company with products or services that have a REAL demand in the marketplace. You want products that end users (outside of the business) see a value in.
If there is no demand for your product or service by people outside of the business, you are in the WRONG company.
It also helps if you are a big fan of the products, you use them yourself and believe in the products. If you don’t believe in them, how can you expect your prospect to make a purchase or join your business?
What are your thoughts on this subject? Leave a comment below to let me know what you think about believing in your product or service. I look forward to hearing from you.