I received an email from one of my network marketing mentors yesterday and it really resonated with me. I wanted to take a moment and share that lesson with you.
He basically said that “if the products don’t make sense, neither will the business!”
That is so true.
If your company’s products don’t offer a real value and have DEMAND to people OUTSIDE of the business opportunity, you don’t have a sustainable business.
Most reps are so busy selling their “opportunity” because no one in their right mind would buy the overpriced products from them at the suggested retail price!
Ultimately, your products are your business, not the business opportunity itself.
If your products are low quality, aren’t something the general public already buys, and aren’t at affordable, Wal-mart type prices, good luck selling them to the general public.
In this tough economy, people are cutting back on luxury purchases and they’re looking to save money on what they’re already buying.
Trust me, I’ve worked with several different network marketing companies in the past, but most prospects/people were put off by the high prices. And I really can’t blame them.
After all, who can afford $100 shakes, $50 acai juice, $200 skin care sets or $90 vitamins? No one I know.
Even if someone can afford them, MOST people can’t.
And if you can buy competing products at Wal-mart 90% cheaper, how can you honestly expect someone to buy the products from you at your high prices?
And remember, if your business doesn’t have customers (outside of the business) you don’t have a legal or sustainable business.
All businesses need customers.
The moral of the story is to team up with a company that has products that are priced right, good quality, consumable, and are already being purchased by consumers.
When the products are a good deal to customers, you are on to something.
Yes, there are other important factors to look for when choosing a company, but I don’t think anything is important as the products.
Find a good company with great products at great prices and you are more than half way there.
What do you think?
Leave a reply to this blog post and tell me what you think. I look forward to hearing from you.
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
4 thoughts on “If the Products Don’t Make Sense, The MLM Business Doesn’t Matter”
I must say a big amen to this post. This is the exact reason so many people are “turned off” by many MLMs. So many of them have prices that are unreasonable and the whole idea is to just get distributors. The problem comes in the distributors cannot distribute because no one wants to pay the prices. Sure, there may be a “sucker” here or there, but for the most part, people will not purchase the products. If you cannot sell the products, there goes your MLM business.
This was a good post Chuck. Thanks for the honesty.
I don’t know of any kind of list, but personally I would like to see some responses from people who have dealt with MLMs that are primarily non product or service, but are selling the opportunity to sell the opportunity. I don’t know what the legalities would be on publishing reviews such as this, but I know of one company that is an MLM that I would highly recommend all people stay clear of. Can we publish reviews such as this Chuck?
Most opportunities are focused on selling the opportunity, not the product or service. Personally, I have a problem with that.