I received an email from one of my network marketing mentors yesterday and it really resonated with me. I wanted to take a moment and share that lesson with you.
He basically said that “if the products don’t make sense, neither will the business!”
That is so true.
If your company’s products don’t offer a real value and have DEMAND to people OUTSIDE of the business opportunity, you don’t have a sustainable business.
Most reps are so busy selling their “opportunity” because no one in their right mind would buy the overpriced products from them at the suggested retail price!
Ultimately, your products are your business, not the business opportunity itself.
If your products are low quality, aren’t something the general public already buys, and aren’t at affordable, Wal-mart type prices, good luck selling them to the general public.
In this tough economy, people are cutting back on luxury purchases and they’re looking to save money on what they’re already buying.
After all, who can afford $100 shakes, $50 acai juice, $200 skin care sets or $90 vitamins? No one I know.
Even if someone can afford them, MOST people can’t.
And if you can buy competing products at Wal-mart 90% cheaper, how can you honestly expect someone to buy the products from you at your high prices?
And remember, if your business doesn’t have customers (outside of the business) you don’t have a legal or sustainable business.
All businesses need customers.
The moral of the story is to team up with a company that has products that are priced right, good quality, consumable, and are already being purchased by consumers.
When the products are a good deal to customers, you are on to something.
Yes, there are other important factors to look for when choosing a company, but I don’t think anything is important as the products.
Find a good company with great products at great prices and you are more than half way there.
What do you think?
Leave a reply to this blog post and tell me what you think. I look forward to hearing from you.