Hunter or Farmer Mindset in Network Marketing: Which is Better?

Today, I want to talk about the hunter or farmer mindset in network marketing…

I heard this amazing advice on a YouTube video the other day.  It’s some of the best advice I have ever heard for people in the network marketing industry.

A lot of people in our industry have this mindset that you have to go out and “get” people.  In other words, you have too hard-sell, pressure or convince people to join your team or buy from you.

That is one of the worst things you could do in your business.  It’s one of the reasons our reputation gets a bad name.

The last thing you want to do is go out and “get” people.  I suggest you remove the word “get” from your vocabulary.

Instead, you want to serve and HELP people.  That really is the key to success in our industry.  The more people you serve and help, the more money you make.  PERIOD.

Hunter or Farmer Mindset?

Hunters go out, stalk their prey and make the kill.   They out-think their prey.  They outmaneuver and outsmart their prey.  They wait for the perfect time and BAM, make the kill.

hunter or farmer mindsetFarmers take a very different approach than hunters.

Farmers plant seeds, nurture their crop, and eventually harvest the crop.

Some of the seeds they plant die.  Some of the seeds get eaten by birds and by rats.  Some of the seeds get blown away by the wind.

But, some of the seeds multiply by 10x, 20x, or even 100x.

This is a popular story in the Bible, about sowing and reaping.  I’ve found it to be true.  What you sow, you reap.  And, you must sow, before you can reap.

With the farmer approach, you realize you are sifting and sorting through prospects.  You are talking to lots of people, in order to find SOME people who are OPEN MINDED and LOOKING to change their life.

Not everyone you talk to will be interested in what you have.  Some people will laugh at you.  Some will call it a scam.  Most people you talk to will NOT be interested.

But some people will be interested.

More importantly, some people who join your team will quit within a day or two of joining.  Most people you recruit will do nothing.  But some people will multiply your organization 10x, 20x even 100x.  That is how this business works.

That is the key to success in this business.  Sowing and reaping.  Sifting and sorting.  Serving and helping. Working the numbers.

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The Truth About the Hunter

All the time you spend trying to convince someone to join the business, or hard-sell someone on your products is time wasted.

Yes, if you are good at sales, you can sponsor a lot of people and sell a lot of product.  I know a few people like this, people who could sell anything to anyone.

The problem with this approach is that most of the people you “sell” to will not stay in the business.  They will order once and disappear, because they really weren’t all that interested or open minded to begin with.

Rather than presenting them the information and letting them sell themselves on the idea, you sold them.

Just remember, you are looking for people who are looking.  Yes, you still have to lead your prospects to a decision, and close the deal, but sifting and sorting prospects is much smarter, and much more effective than trying to convince people to join.

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Final Thoughts

You’re a farmer, not a hunter…

Never forget that.

This simple, yet profound advice changed my life and business for the better.  I know it can have the same impact in your business, if you choose to follow it.

What are your thoughts about this simple concept?  Do you see yourself as a farmer or as a hunter?  Why or why not?  Leave  comment below to let me know what you think.

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Chuck Holmes is an author, blogger and network marketer. He is a top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel.

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