Today, I want to take a few moments and talk about running contests with your MLM Team. I am personally a big believer that contests are a great way to spark up a little friendly competition in your team and create some momentum and growth in your team.
If you’re thinking about having a contest of your own there is a right way and a wrong way to do it. I’ve done several contests of my own during the past 12 years and I’ve also participated in several MLM Team Contests that others were doing. What I want to do in the paragraphs below is share some of the things I recommend you do and don’t do with your contests.
First and foremost, if you’re going to have a contest for your MLM Team, make it so there can be more than one winner. Rather than having a contest to see who can sponsor the most amount of people in one month, for example, have a contest where anyone who sponsors three people in one month (as an example) wins a prize. Reward everyone who meets the criteria and by all means give an additional award for the person who personally sponsors the most amount of people.
Another helpful tip when it comes to running contests is to make it attainable. You don’t want your contest so far fetched that no one will qualify. Stretch people a little bit out of their comfort zone, but remember that most of your team is part-time! Set goals that are attainable for part-timers.
Furthermore, if you plan on running contests with your MLM Team you should have a weekly call where everyone can call in and share their excitement with others. This is a great way to create huge excitement in your team. People can listen to what others are doing and learn from them, and share their excitement.
I’ve also found that a one month time frame is a great time frame for a contest. You don’t want to make the contest too short or too long.
One thing not to do is have a contest based on personal volume. You don’t want your team going into debt or spending more than they can afford just to qualify to win. If you’re going to have a volume goal, have a retailing goal for your contest.
Another idea for contests with your MLM Team is to make the contest based around a money producing activity. For example, you could have a contest for showing a certain amount of plans, prospecting a certain amount of people, helping downline team members sponsor more a certain amount of people, number of home parties conducted, or setting up a certain amount of appointments. All of these activities will lead to growth in your team.
Another tip is not to have a contest every single month. Do one every 90 days. Make it special, but don’t do it so often that your team members lose interest and don’t want to participate.
My final tip for running contests with your MLM Team is to make sure that you recognize and reward everyone. Reward everyone who met the criteria and recognize EVERYONE who participated in the contest. Get everyone together for an event and have some fun. Have a BBQ or potluck dinner where everyone can socialize and celebrate with each other. This is a great way to boost morale.
The bottom line is that contests are a great way to create rapid growth in your MLM Team. Most sales organizations in most businesses use contests to keep their sales force motivated and productive. You can do the same thing with your MLM Team. Get creative with prizes. You don’t have to spend a lot of money on something for it to be an effective prize.
Good prizes could include a gift card, a cash prize, putting a few new distributors on that person’s team for them, a special weekend at your house with the winners, a dinner at a fine restaurant, a trip to the spa, free products, or anything else. If you don’t know what to have for a prize, ask a few team members what they think a good prize might be!
What are your thoughts? If you’ve run contests with your MLM Team before, what worked well for you? Leave a comment below to share your thoughts. I look forward to hearing from you.