How to Recruit More MLM Reps and Distributors:  21 Tips for Success

Want to recruit more MLM reps?

That’s probably a dumb question.

Who doesn’t?

Recruiting is one of the biggest struggles for most people in our industry, especially new people.

That’s why so many people give up with broken dreams and leave our industry for good: they don’t know how to recruit more MLM reps.

Show me someone who can recruit on demand, and I will show you someone who can make it to the top in any network marketing company, especially when they can teach others to do the same.

Learning how to recruit more MLM reps (customers and reps) and learning how to sell are unique, special skill-sets that take time to develop.

Very few people enter our industry with these skills already in place.

Fortunately, these skills can be learned.

If you are willing to invest some time, effort and money, you can master these skills within a few years.

What I want to do in the paragraphs below is share my top tips on how to recruit more MLM reps into your business.

None of this is rocket science, but if you do these things consistently you will get better results in your business.

Enjoy the training!

# 1 Work the Numbers

My first tip for anyone is to work the numbers.

This business is a numbers game, regardless of what anyone else tells you.

Yes, having skills and training helps, but you can make up for that by going through more people.

You have to turn over a lot of rocks to find your few diamonds.

Most people will not be interested in what you are offering them, and most people who do join will do nothing and quit.

You’re probably going to have to talk to several thousand people to sponsor a few hundred to find a few who go on and build it big.

Even if you recruit hundreds of people, most of your income and growth will come from just one or two people. 

Suggestion: Increase your activity.  Approach more people and you will sponsor more people.  It really is that simple.  If you are currently showing 10 presentations per month, make it a goal to show 30 presentations per month.  That one thing alone will super-charge your network marketing business.

sponsor better quality mlm prospects# 2 Identify a Target Market

Every business has a target market.

If everyone is a prospect, no one is a prospect.

Focus on a specific group of people and focus your time, money and energy on connecting with them.

Focus on people you have an affinity with.

In other words, focus on people you already have something in common with.

This gives you common ground when you are talking to them.

Don’t try to be all things to all people.

Not everyone is a good prospect for your business or product line, regardless of what your sponsor says.

Suggestion: Make a list of affinity groups you currently belong to.  Come up with as many groups as possible.  Once the list is complete, pick the two or three groups you want to focus on.  Examples of affinity groups might include stay at home moms, women in their 40’s, military officers, small business owners, other network marketers, divorced dads, etc.

# 3 Get Good At Asking for Referrals

Referrals are the lifeblood of every business.

Everyone, and I mean everyone, knows a winner.

It’s not who you know.  It’s who THEY know.

Even a donkey can lead you to a stallion.

People are leaders, followers or doorways to other leaders and followers.

Create a referral program for your business.

Pay CASH to anyone who gives you referrals when their referral joins the business or becomes a customer.

Give people a reason to give your referrals.

Cash does the trick.

Trust me.

Suggestion: Come up with a simple referral program for your MLM Business.  Next, make a list of all your current and former customers and leads.  Call all of them up and educate them about your referral program.  Ask them for referrals.  Another option is to send everyone something in the mail to let them know about your referral program.  Even if just one in ten people give you a referral, it can be significant.

# 4 Work On Your Confidence

People want to do business with people who are confident. 

If you can’t shake your prospect’s hand the right way, they will NOT take you seriously.

If you can’t look someone in the eye when you talk to them, people will not join you.

If you do not believe 100% in your product line, your company, the industry and yourself, you will not make it long in our industry.

Suggestion: Talk to a psychologist or psychiatrist or minister if you have low self-esteem or worthiness issues.  Get help if you need it.  Use the products and develop a strong product story.  Read books about persuasion and confidence.

recruit more mlm reps# 5 Learn Marketing

You have got to master marketing and lead generation.

When you know how to get leads and you have a bulging pipeline, you don’t care who gets in and who doesn’t.

Whoever can generate the most leads makes it to the top.

Show me a business owner who is good at lead generation and I will show you someone who can make the cash register ring.

Suggestion: Study guys like Gary Halbert, Mike Dillard, Yanik Silver and Dan Kennedy.  Learn direct response marketing.  Read books about marketing and attend marketing seminars and events.  Find a mentor who is good at generating leads.

# 6 Have a Solid Follow Up System

The money is in the follow up.

Expecting people to buy or join on the spot, the first time they learn about what you do is crazy.

Most people need minimum seven to twenty follow ups before they will buy or join.

Suggestion: You need to automate this process by using a good auto-responder like I do.  I use Aweber.  This gets people to know you, like you and trust you.  Plus, your auto-responder can drip on them every few days until the timing becomes right for them to buy or join.  Most people I sponsor take 90 to 180 days to join from the time they first learn about what I do.

# 7 Be Different

Look at what everyone else in your company is doing and do the exact opposite.

What makes you different form every other distributor in your company?

What makes you unique?

Why should someone do business with you and not with someone else in your company?

If you can’t answer those questions, you are doomed.

Suggestion: Spend some time to write down your unique selling proposition.  Find a way to stand out in the crowd.  Figure out what makes you different.  Focus on your uniqueness in everything you do.  As an example, I am a no B.S. kind of guy, so that’s the personality I use when building my business.

# 8 Use Your Own Talents and Abilities

We are all wired differently.

We all have different strengths and weaknesses.

You already know that.

Just because someone is good at a particular recruiting strategy DOES NOT mean that is the right recruiting strategy for you.

Suggestion: Make a list of your own natural talents and abilities.  Figure out what you are naturally good at and then brainstorm ways you can use your talents and abilities to generate leads and recruit new distributors.  For example, I am good at writing.  That’s my talent and what I enjoy most, so I created a blog to build my network marketing business.

follow up with mlm prospects# 9 Set Up at Events

Events are a great way to meet new prospects and build your business.

Consider setting up at flea markets, bazaars, craft shows, farmer’s markets, and any other local event you can find.

The beauty of events is that people come to you!

Suggestion: Team up with your sponsor or upline and make a commitment to do your first event in the next 30 days.  Realize it won’t go perfectly, but you will learn and get better as you do more.  I love doing events.  They are tons of fun.  At the events, focus on generating leads. Also, don’t forget to talk to the other vendors.  They will be your best prospects.

# 10 Leverage Public Speaking

Some people fear public speaking more than they fear death!

It’s crazy.

Public speaking is one of the most effective and most efficient ways to grow your network marketing business.

You can talk about a particular subject that is related to your business or product line.

Craft up a good speech and collect everyone’s contact information at the event.

You can even do a short blurb at the end of your speech that lets people in the audience know what you do for a living.

Suggestion: Search through your local civic groups and organizations.  Most of them are always looking for some type of speaker. Ask them if you can give a speech to their audience.  Make sure it isn’t a big sales message. Provide value and over deliver and you will “attract” some of the audience members to your business.

# 11 Attend Local Networking Events

Attend networking events in your local area.

Most communities have tons of activities and events you can attend.

Go to or Facebook to find some of these events.

You can also check your local newspaper.

Suggestion: Look for networking events that interest you AND have plenty of people in your target market. Do not go there to pitch your business.  Go there to meet people.  Ask questions.  Be interested in others, rather than just trying to get everyone interested in you. Make a friend first, and then introduce them to your business or products when the timing is right.

# 12 Build a List

The money is in the listBuild a list and never stop.

Suggestion: From day one in your business, buy a notebook (paper).  Make a list of everyone you EVER talk to about the business or products.  Assuming you contact two people a day, and you do that every day for five years, you would have more than 3,600 people on that list.  Your job is to stay in touch with these people at least once every 90 days until they buy or die.  Just because someone says NO today does not mean it will be a NO forever.  Stay in touch! Typically, your best distributors will take you several YEARS to recruit.

# 13 Become a Good Listener

You have two ears and one mouth for a reason.  Use them in that proportion.  The best salespeople are the best listeners.  Being a smooth talker won’t help you one bit.

Suggestion: Get good at asking questions and listening. Do not think about what you will say next.  Just listen.  Put away your cell phone and look the other person in the eye.  Once you learn how to ask questions, you can get all the information you need to pre-qualify a prospect.  Whatever you do, do not monopolize the conversation.

# 14 Look for Entrepreneurial People

Not everyone is cut out to be an entrepreneur.

It sounds mean, but it’s the truth.

Most people who have worked a job their entire life are not qualified, nor do they desire to work for themselves.

Yes, there are some exceptions, but they are rare.

Suggestion: Sponsor up.  Look for people who already have experience owning a business.  Look for people who are already successful in whatever profession they do.  Look for people who work on commission and are used to performance based pay.  Many of these folks are great prospects, and most of them are keeping their options open.

even a donkey can lead you to a stallion# 15 Learn How to Close

You have to learn how to close people.

Most people will not get started, even if they are interested, if you don’t ask them to.

Closing is not about the hard sell or pressure.

It’s about leading people to a decision.

Suggestion: Learn how to close.  Get mentorship from someone in your upline who is a good recruiter.  Tag along with them and watch them in action.  Read books on sales and closing.  Attend sales seminars when possible. And ALWAYS assume the sale and ask for it!

# 16 Use the Three-Way Call

The three way call is your best friend.

It should be anyway.

Use it whenever you can to close your new prospects, especially when you are new to the business.

Teach your team members to do the same thing.

Suggestion: After one of your prospects has watched a presentation, get them on the phone with your sponsor or upline.  Let them answer your prospect’s questions, give them information and close them for you.

# 17 Know Your Numbers

It’s critical that you know your numbers.

When you are just starting out in your business, and you lack the basic prospecting and recruiting skills, you will have to talk to more people than someone who already knows what they are doing.  However, you can make up for experience with numbers.

Suggestion: Keep track of how many people you talk to, how many presentations you do and what your closing ratio is.  Once you know these stats, work your numbers and work on your skills so you can improve your numbers.  If you don’t track it you won’t know what’s working and what isn’t working.

# 18 Advertise

Just about every business in the real world does some type of advertising.

You should as well.

This gives you leverage and lets you work smart.

Ultimately, you want your phone to ring with interested prospects calling you.

Suggestion: Experiment with some different types of advertising.  Start very small and scale your efforts once you learn what you are doing.  Keep track of your results and constantly find ways to improve it.

# 19 Appeal to People’s Emotions

People are EMOTIONAL creatures.

Very seldom do we make logical decisions.

Most decisions are made with emotions and then justified with logic.

Suggestion: When you are talking with prospects focus most of your time and energy on appealing to their emotions.  Figure out their hot button and work it.  Tell stories and focus on benefits, not features. Always focus on what’s in it for them!

# 20 Be the Messenger, Not the Message

Ultimately, you want your prospect to look at you and say to themselves “if this person can do this I will crush it.”

You do not want to come across as polished salesman or a smooth talker.

You don’t want your prospect to say “I could never do what he does.”

Suggestion: You should ALWAYS use a third party tool to share a presentation.  Never do a presentation yourself.  Use a video, a webinar, a home meeting, your upline, etc.

appeal to prospect's emotions# 21 Recruit in Depth

Success in this business is about building a network of people who each use the products, get a few customers and sponsor a few distributors.

It’s about a lot of people each doing a little bit and a few people doing a lot.

If I had to choose between having 100 front line distributors or having one leg 100 levels deep, I would rather have one leg 100 levels deep.

Width gives you profitability but depth gives you long-term security.

Suggestion: Taproot everyone you sponsor.  Always work with the newest, most excited distributor at the deepest most point of each leg.  When you work on level 20 you automatically motivate and inspire levels one through nineteen.

Final Thoughts

There you have it folks.

These are my top 21 tips on how to recruit more MLM reps.

I encourage you to evaluate yourself in each one of these areas and then pick two or three of them that you really want to focus on.

Don’t try to do all of these things at once or you will end up with information overload.

What do you think?

What are your best tips on how to recruit more MLM reps?

Leave a comment below to share your thoughts.  I look forward to hearing from you.

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Chuck Holmes


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2 thoughts on “How to Recruit More MLM Reps and Distributors:  21 Tips for Success

  1. Greg Boudonck

    Wow, great list of tips Chuck. I really do not know how I could add any more to it.

    Some of the more important ones in my opinion are:

    #3- Ask for referrals. I believe this is a key method of getting leads and prospects. Many network marketers lose out by not following this tip.

    #4- confidence is ultra important. If you are not confident in yourself, how can the prospect be confident?

    #12- Build a list. As you often say: the money is in the list.

    #15-Learn to close. I learned many years ago a person can say nearly anything in a presentation, and if they are good at closing…they will; and vice versa. We once had a Iranian American salesman who was kind of a jerk, but he could close. He entered a Conservative Christian home and saw a picture of Jesus and immediately exclaimed, “That’s my cousin.” The people had looks that could be deemed murderous. They bought $6,000 worth of windows from him. Even after that entrance.

    All the other tips are great too Chuck, thanks.


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