How to Recruit 20 People in 30 Days by Darin Kidd

What I want to do in today’s post is share my notes from Darin Kidd’s video How to Recruit 20 People in 30 Days. This was a fascinating video with tons of great information. What you will see in this article are my actual notes, along with my thoughts on the subject. This is not a transcription of the video. Many of these lessons and quotes are paraphrased.

In case you want to check out the video, here it is. I hope you will watch it several times and take notes. It’s one of my favorite MLM Training Videos of all time.

Notes from How to Recruit 20 People in 30 Days

Point to something else, so people aren’t looking at you. Always use third-party tools. Be the messenger not the message. Don’t look at me, look at this. The only thing that duplicates in this industry is third-party tools. People and personalities do not duplicate.

The basics create wealth in network marketing. Keep the business simple at all times. Any fool can over complicate it, but it takes a genius to keep things simple. Keep it so simple even an eight year old could do it.

Don’t reinvent the wheel or be a lone wolf. Why spend your entire life trying to figure out what to do right when you could have read a book or found a mentor and learned from them? Leverage other people’s experience and wisdom whenever you can.

80% of your business comes from brand new people. New recruits are the lifeblood of your organization. Never stop recruiting. And never go into management mode.

You want an Army of people doing a few simple things over a consistent period of time. Network marketing is about a lot of people each doing a little bit, not one person doing a lot.

A good prospect is coachable, willing to work hard and has a big, burning desire to change their life.

Facts tell, but stories sell. Use stories whenever you are talking with your team members and prospects. People won’t remember ever detail you share with them, but they will remember a good story.

Success is buried right underneath frustration. This business will have lots of ups and downs. You must learn how to manage your emotions if you want to succeed in the business.

Your philosophy and attitude when you do the income producing activities are what makes the big difference. 80 to 90 percent of your success comes down to attitude and mindset, and the rest is skills.

The downside of network marketing is that it is easy to do and easy not to do. Because it is so inexpensive to join, most people will not take it seriously.

Treat your business as if you invested a half million dollars to get started. Would you think about quitting your network marketing business after six months if you had one million dollars invested in it? I don’t think so.

It’s not the business that doesn’t work, it’s the people that don’t work. Anyone can succeed. Anyone can fail. Ultimately, it’s up to you to decide if you are willing to pay the price.

In the beginning of any new business, you work really hard and don’t see much of a result financially. In many cases, you work for less than minimum wage during the first year. As time goes on, you can work less, but make a stable, solid income. If you stick with it, within three to five years, you can have complete time and money freedom.

The biggest challenge is being persistent and consistent. Stopping and starting is the kiss of death in your business.

If you can recruit one person you can recruit 1,000 people. To be successful, you must simply keep doing the basics over and over and over. However, you have to work long enough for the results to kick in.

Focus on the activities rather than the results. Focus on what you can control!

Success loves speed. The faster you build your business the easier it is to do. This is a business of momentum.

How to Recruit 20 People in 30 Days

You can make excuses or you can make money but you can’t do both. If you want an excuse any excuse will do. Successful people do what unsuccessful people are not willing to do.

Look at people for how they COULD BE, not for how they are right NOW. Look for the potential in others and speak belief into them whenever possible. Everyone has a sleeping GIANT buried deep within their soul that is waiting to be awakened.

There is nothing wrong with having a job, but what you really want is money working for you. Most people do not love what they do. Most people live for the weekend. That’s not the way you want to live your life.

Recruiting should always be your # 1 focus. New recruits will solve ALL of your business problems. There are just three things you need to do to explode your business: (1) recruit, (2) recruit and (3) recruit. New blood is the lifeblood.

If you don’t have the right mindset, the how to doesn’t matter. Work on your attitude. Work on your mindset. Focus on your personal growth. Your business will only grow as much as you do.

Don’t quit your job too soon. It makes you desperate. Keep your part-time story. Don’t quit your job until you are making double or triple your income with your MLM Business AND you have six to twelve months worth of living expenses saved in your emergency fund.

You can work your business as hard or as easy as you want to. It’s totally up to you. Just remember that you get out what you put in.

You want an army of assets that are customer getters, rather than being the customer getter yourself.

We are looking for the lookers. Our job is to sift and sort through people rather than trying to pressure or convince people to join.

Some people work harder for the recognition than they do for the money. Babies cry for it, and adults die for it. Do everything in your willpower to recognize people whenever you can, even for the smallest of things.

Out of 20 new recruits, 12 will do something and 8 will quit. Of the 12 who do something, 4 will be around after 1 year. At the end of five years, you should have 1-2 solid leaders from those recruits.

Duds can lead you to the studs. There are links and leaders. Everyone knows a winner. Work through the people you sponsor, because your best leaders will normally show up in depth.

Successful people do what unsuccessful people are not willing to do.

I don’t try to get you in my company. I decide if I want to let you in my company.

Make your list of every single person you know. If it does not have several hundred people on it, you are not serious about your business. Pretend you are getting paid $100 for every name you put down. If you simply wrote down your Facebook friends, cell phone contacts, co-workers, and email contacts, you would have close to 1,000 people on your name list.

Our goal is to let our sphere of influence know we are in business, not to sell or recruit them. It’s who they lead us to that makes us the money.

To recruit 20 people in a month, you need to have 60 to 70 prospects watch a presentation. To get 60 to 70 prospects to watch a presentation, you’ll need to set about 150 appointments. To set 150 appointments, you’ll need to reach out to about 300 people. You could achieve that in one month by approaching 10 prospects per day.

mlm lessons with darin kidd

The less you say the more money you make. Be the messenger, not the message.

You can restart your business at any point. It’s never too late to reinvent yourself.

AOMA. All out massive activity. That is how you grow a big business quickly.

Spend the first 10 days of the month prospecting, inviting and presenting. Spend the next 10 days of the month following-up with people you shared the business with, and spend the last 10 days of the month closing your prospects.

There are no secrets. If you do what your mentor did, you will get what they got.

The beauty of network marketing is that you want your team to do better than you and make more money than you do. We are one of the only industries in the world that offers that.

The first week of January is the most important week of the entire year. This is when MOST people are OPEN to new opportunities. This is when you should double or triple your efforts.

Use your drive time and break time to make calls. Even during a typical 30-minute lunch break, you could make 10 to 15 calls to set appointments.

Never eat alone. Meals make money. Whenever you have your lunch, invite a prospect to come with you.

A leader gets someone to do something they normally wouldn’t do on their own.

Leverage events and live presentations to work smart. Do your presenting and training in a group setting whenever possible.

Commitment is doing the thing we said we would do long after the feeling we said it in has passed. To succeed in anything in life you must be 100 percent committed.

About Darin Kidd

Darin Kidd is one of my favorite mentors and trainers in the industry. Although I have never worked with him personally, or even met him in real life, I have tremendous respect for him. He is a respected 7-figure earner, author, speaker and trainer.

Closing Thoughts

In summary, these are my notes and takeaways from Darin Kidd’s video “How to Recruit 20 People in 30 Days.” I hope you enjoyed the video and notes. Which lesson from How to Recruit 20 People in 30 Days resonates with you the most? What is your biggest takeaway from this training? Leave a comment below and let me know what you think. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional

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