Today, I’d like to talk with you about how to reactivate inactive MLM Distributors and customers in your team.
Inactive and former distributors and customers can be a complete gold mine, if you have the right mindset about it. Let me start by telling you this:
It’s easier to sell something to an existing or former customer than it is to go out and find a new customer.
This is something most businesses understand. That’s why they stay in touch with their active and former customers so well.
What to Expect in Your Business?
From what I have personally experienced during the past 18-years, only about 20 to 30 percent of your team will be ACTIVE in any given month. That means that only 20 or 30 out of every 100 people on your team will order each month. The others do not order for whatever reason. That means there are a lot of INACTIVE people on your team you could follow up with and potentially win back.
In addition, nearly 70-80 percent of your team will drop out each year, regardless of what you do. Both these inactive and former distributors and customers can be a great source of future orders and commissions. Why? Because they already bought from your company before and will more than likely do so again if you stay in touch, provide great customer service, and ask them to buy again.
How to Reactivate Inactive MLM Distributors & Customers
What you will see below is my step-by-step system to reactivate inactive MLM Distributors and customers.
# 1: Keep a Database
Your database is your most valuable business asset. Make sure you keep a contact manager with every person who joins your team, especially the people you personally enrolled. At a minimum, keep their name, email, phone number and mailing address.
Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase from your business. It is the most powerful tool at your disposal. After all, what’s better than repeat business? If you’re not taking advantage of your customer database you’re missing out on potential sales. ~ ThinkStrategic.com
# 2: Follow Up with Each Person at Least Once per Month
Make it a goal to set aside 10 to 15 percent of your business hours to follow up with people. If possible, follow up with each inactive person on your team at least once per month. You could text them, email them, call them, talk on Facebook or use whatever method you choose.
When you talk with them, it doesn’t always have to be about the products or business. You can do a care call as well.
In addition, let them know you appreciated their business. You can also let them know about any company announcements, new product releases or any other information they might be interested in.
You might even offer them a gift card, or some type of special incentive for them to reorder. Just get creative and think outside the box. And NEVER use pressure, hype or hard selling.
Following up shows that you care about more than just the sale and that you’re interested in building a relationship. This, in turn, helps the customer trust your brand more. It may also encourage them to choose your company again in the future. ~ GetCloudApp.com
# 3: Stay in Touch Forever
This is where the magic happens. You want to stay in touch with people until they buy, die or ask you not to contact them again. This is what smart marketers do. Of course, you never use hype, pressure or hard selling, but you do keep in touch.
People’s situation can change. It will change. You never really know what the other person is going through. Perhaps they are experiencing health issues, marital issues or money issues. Or, maybe they don’t feel appreciated. Just be nice and supportive and always stay in touch.
I have a simple philosophy: I follow up as many times as necessary until I get a response. I don’t care what the response is as long as I get one. If someone tells me they need another 14 days to get back to me, I will put that in my calendar and ping them again in 14 days.
If they tell me they are busy and they don’t have time right now, I will respond and ask them when they feel like a good time would be for me ping them. The key here is to actually keep following up. If someone tells me they are not interested—I leave them alone.
But here is the kicker—if they don’t respond at all, I will keep pinging them until they do. And trust me, they always do. 🙂 ~ Blog.Close.com
Best Ways to Do It
The best way to follow up with inactive distributors and customers is to use an autoresponder. You can have everyone on your email list and send out a weekly or monthly email newsletter. In addition, you could also send out a mailed newsletter via the postal service. Both methods work great. Also, period phone calls and texts are vitally important and equally effective.
What matters most is that you keep a customer database. I personally use Aweber for my autoresponder and I use Stat Trak Pro to manage my mailing addresses and phone numbers. If your team is still small, you could use a simple Excel Spreadsheet and keep track of when you talk with each person. Just create a system that works for you and stick with it.
Over a period of time, most people on your team will go inactive. However, if you keep in touch and follow the advice I mentioned in this article, many of them will come back and reorder. Some may even decide to get serious and build a business. Even if you can reduce your attrition by 10 or 20 percent each year, that can have a HUGE positive impact in your monthly bonus check.
In conclusion, these are my best tips on how to reactivate inactive MLM Distributors and customers. What are your thoughts? Do you agree or disagree? What do you do? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day!