How to Provide Great Customer Service in Network Marketing

In today’s post, I’d like to share my best tips on how to provide great customer service in network marketing.

Customer service is everything you do to satisfy and retain your customers. Satisfied customers are the lifeblood of every business. REPEAT customers are where you make your money! If you have a revolving door of customers and distributors in your business, you won’t be in business long.

As a small business owner, you must go the extra mile to keep your customers happy. It’s expensive and time-consuming to acquire customers, so it’s in your best interest to do everything you can to keep your customers (and distributors).

One of the biggest reasons people stop doing business with a business is because they feel like a number. They do not feel appreciated. The company went out of the way to acquire customers but did little to keep them happy.

If you can keep your customers happy, and make them feel appreciated, RETAINING them shouldn’t be too difficult.

how to provide great customer service in network marketing

How to Provide Great Customer Service in Network Marketing

What you will find below are my best tips on how to provide great customer service in network marketing. Enjoy.

# 1: Be a Person of Your Word

Being a person of your word holds immense value in network marketing, as it forms the bedrock of trust and reliability in customer service. When network marketers uphold their promises and commitments, whether it’s delivering on time, providing accurate information, or following up as assured, they establish credibility and foster trust with their customers.

Consistency in fulfilling commitments cultivates a reputation for reliability and integrity, crucial in a field where personal connections and trust are paramount. Being true to your word not only builds confidence in the products or services offered but also reinforces the reliability of the network marketer themselves.

It sets the tone for transparent and honest interactions, strengthening relationships and establishing a loyal customer base built on trust and mutual respect.

# 2: Add the Personal Touch

The personal touch is EVERYTHING because, so few businesses do it. People do business with people, not businesses. Remember that. Whenever possible, send handwritten notes to your customers. Include free samples and a gift from time to time. Remember birthdays and holidays. Do the things that most businesses don’t do.

# 3: Referrals Program

Create a referrals program for your satisfied customers. Find a way to reward them monetarily with money, or with a gift, for sending you referrals. Referrals are the best source of new customers. Figure out how much a new customer is worth to you, in profit, and take a percentage of that and give it to people who give you referrals. This will keep the referrals coming your way.

# 4: Loyalty Program

Implementing a customer loyalty program in network marketing serves as a catalyst for exceptional customer service by fostering deeper connections and rewarding continued patronage. Such programs incentivize and appreciate customer loyalty, offering exclusive benefits, rewards, or discounts for repeat purchases or referrals.

By acknowledging and valuing customers’ ongoing support, these programs create a sense of belonging and appreciation within the network marketing community. They not only encourage repeat business but also enhance engagement and satisfaction levels.

Through personalized offers and tailored experiences, loyalty programs demonstrate a commitment to understanding and catering to individual customer preferences, ultimately strengthening relationships and solidifying trust. This strategy not only encourages retention but also inspires customers to become brand advocates, amplifying the network marketer’s reach and influence within their network.

# 5: Care Calls

Care calls serve as a pivotal tool in elevating customer service within network marketing by nurturing personalized connections and demonstrating genuine care. These calls transcend the transactional nature of business, allowing network marketers to engage directly with customers on a human level.

By reaching out, checking in on their satisfaction, and addressing any concerns or questions, care calls create a space for open dialogue and trust-building. This personalized approach not only showcases a commitment to customer satisfaction but also provides valuable insights into individual preferences and needs.

Care calls convey a genuine interest in customers’ well-being, fostering a sense of belonging and appreciation within the network marketing community. Ultimately, these calls become a cornerstone of exceptional customer service, reinforcing relationships and paving the way for long-term loyalty and advocacy.

# 6: When You Mess Up, admit it, and Fix It

We all make mistakes. If you make a mistake in your business, and you will at some point, admit and fix it. Your customers deserve that. They don’t expect you to be perfect, but they do expect you to fix problems when they arise.

# 7: Product & Business Knowledge

In network marketing, possessing extensive product and business knowledge is the cornerstone of delivering exceptional customer service. Understanding the intricate details of the products or services being offered allows for informed and personalized recommendations tailored to each customer’s needs.

A deep comprehension of the business model, compensation plans, and the company’s mission instills confidence in both the products and the network marketer, enabling them to address customer queries with authority and authenticity. This expertise not only aids in effectively conveying the value of the offerings but also establishes trust, as customers perceive the network marketer as a reliable source of information and guidance.

Ultimately, a robust understanding of the products and the business empowers network marketers to provide comprehensive solutions and unparalleled support, fostering lasting relationships with their clientele.

happy mlm customers

# 8: Stay Compliant, Ethical, and Transparent

Do not make product claims or income claims. Be ethical, honest, and transparent. Do what you say and say what you do. This gives you credibility. And remember, it can take years to build up trust and credibility, and just minutes to lose it.

# 9: Feedback & Improvement

Encourage your customers and team members to give you open and honest feedback. Develop thick skin and do not take everything personally. Take this feedback to improve yourself and improve your business.

# 10: Build Genuine Relationships

In network marketing, the bedrock of exceptional customer service lies in building genuine relationships. Cultivating authentic connections with customers fosters trust, loyalty, and mutual understanding.

By prioritizing genuine relationships, network marketers transcend mere transactions, delving into personalized interactions that cater to individual needs and aspirations. These connections go beyond the sale, focusing on listening, empathy, and a sincere interest in customers’ well-being.

Establishing trust through authenticity leads to customers feeling valued and understood, creating a loyal base that not only returns for products but also becomes advocates, spreading positive word-of-mouth within their own circles. Ultimately, genuine relationships form the backbone of sustained success in network marketing, underpinning a community where trust and support flourish.

# 11: Empower & Support Your Team

When it comes to your team, empower them, and support them. Put systems and training in place to help them. When they ask for help, help them. Be accessible to their questions, wants, needs, and desire. Look for the good in others and help them step out of their comfort zone.


In conclusion, these are my best tips on how to provide great customer service in network marketing. This is not rocket science. These things are easy to do and easy not to do. Choose your easy.

And remember, the little things matter. As a small business owner, you don’t have the big advertising budgets like the big businesses have. That means you must go the extra mile with customer service if you want to keep and retain customers.

What are your thoughts about how to provide great customer service in network marketing? Do you agree or disagree with what I mentioned above. Leave a comment below to let me know what you think.

Suggested Reading
  1. Top MLM Mentors
  2. MLM Recruiting Tips
  3. My System for Building My MLM Business
  4. Information Overload in MLM
  5. RegenaLife Daily Dose Super Greens
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

Suggested Resources:
  • The # 1 Home Business for 2024 & Beyond! Weekly Pay. Free websites and marketing system. Free to join. 15 ways to earn. Turnkey online business.  Learn more.
  • Request 200 Free MLM Leads. I'm giving away 200 free MLM Leads and my secret texting scripts, for a limited time. Claim yours now.
  • Buy and Sell Advertising Online. Make money buying and selling ads. Get the details. 

6 thoughts on “How to Provide Great Customer Service in Network Marketing”

  1. I feel that great customer service is the key to success in any business, whether it’s an MLM or a retail store. A business will not survive long with bad customer service, no matter how great the products are.

    You not only want to provide over the top service, but you should also stand out. Be different by going above and beyond to make them feel special and create a relationship with them. Know and call them by name, remember a special occasion they have coming up, such as an anniversary, birthday, etc.

    Mail birthday cards or simply wish them a Happy Birthday. Go the extra mile for your loyal customers….

    In another company I was with I was able to provide a free product on that special occasion/ because they purchased a certain amount/ or just because (with no money out of pocket). Great customer service and consistency is the key to any success!

    1. Yes, customer service is vital if you want to succeed in network marketing. It’s easy to find a customer or recruit someone one time, but if you want high retention you need to go the extra mile. Keep your customers happy and make them feel important. Otherwise, they will take their money to another business that makes them feel that way.

  2. When it comes to retail sales and customer retention providing excellent customer service is a must. People do business with people they like and trust. I like your courtship analogy because it is so true. You have to continue to do what you did to get them in order to keep them. I like birthday clubs and paid referral programs. Customer loyalty plans work great when things are going well. However, when there is a problem with a product or a service, you need to be quick to address the issue and reassure them that they made the right choice by buying from you. It is hard to overcome a negative experience so make it your goal to minimize the negative and make sure there are many more positive experiences for your customers to share.

  3. Customer service is very important.

    As we gain more and more customers and representatives, this can actually become a daunting task. I recommend a software program such as Microsoft Excel in keeping track of all of this. Each day you will want to check your program and see if there are any birthdays coming up, or other milestones the person has reached. You will also want to set a regular schedule of just contacting previous customers.

    If all businesses would do this, they would find more respect which would bring more business.

    Great post Chuck.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The # 1 MLM Company for 2024. Join for free. Secure your position in my power leg.