In today’s post, we’re going to discuss how to launch new MLM Distributors. These are some tips and secrets I have learned during the past eighteen years in this industry that have helped me a lot.
First off, all new businesses, of any type, should have some type of grand opening or launch party. For example, if you started your own restaurant, you would have a grand opening. If you started a dry cleaning business or janitorial business, you would do the same thing.
In your “official launch” you would tell ALL of your friends and family about your new business, do some marketing and promotion and have some type of opening ceremony or party.
Network marketing is no different. Instead of just starting your business, you need to do a proper launch so you can achieve growth and success much quicker. After all, if no one knows about your new business, it’s highly unlikely you will make any sales or recruit any new distributors, let alone make any money.
In addition to launching your own MLM Business the right way, you need to help the people you recruit launch their new MLM Business properly, so they can make some immediate income and see some type of positive results in their business, right out the gate. Best of all, this will give them a powerful story they can share with their prospects.
In the paragraphs below, I’m going to share some simple instructions on how to launch local MLM Distributors and then I’ll share how to launch your long-distance MLM Distributors.
Keep in mind this is just my opinion, based on my own experience. If your upline, sponsor or mentor have a different system for doing it, by all means follow their system.
How to Launch New MLM Distributors (Local)
Here are my step-by-step instructions for launching your new local MLM Distributors.
Step # 1: Quality Enrollment
The first step in the process is to conduct a quality enrollment. This means you sit down with your new MLM Distributor in person and help them create their account and place their first order. You show them the website, give them an overview of your team’s system and training program, answer their initial questions, and briefly get to know each other.
Next, you need to find out WHY they joined the business. You have to dig deep and ask a lot of questions so you can get to their real WHY. People will tell you they joined to make extra money, but there’s always more to it than that. Ask them what they would do with the money. You must identify their why. It’s vital. You must explain to them that knowing your why will help keep you in the business during the difficult times.
This entire process should take about 60-minutes to do. If you can’t meet face to face, set up a time to do it via ZOOM or SKYPE, so you can still have the personal interaction.
During your first trainings you really want to focus on their list: who to invite (teach them where to look to find contacts–cell phone, facebook, company memory joggers, etc), how to invite (language) and what to invite them to (a “sponsorship series”–how to get them to a live meeting, or on a 3 way call with you).
The second thing you want to focus on is their launches–hosted at their homes, or their friends homes a they “expand their business in their area”. Your goal is to help them get their opportunity and products in front of as many people as possible their first 30 days, and help them to earn the biggest check possible! If they are local, help them do the events! If they are long distance, skype in for their events! It’s also a great idea for them to host VBL’s too (virtual business launches) via Skye, Google Chats, or programs like Instant TeleSeminar, so their friends around the globe can hear what they are up to! Be sure to teach them what to do pre-event, during the event, and how to follow up after the event!
Make sure to go over their reason “why”–discuss their goals, and company goals (any upfront bonus programs they can earn). When you focus on helping them to achieve success from the start, to help them earn their ROI immediately– it helps them to remain enthusiastic, gives them a story to share with prospects–and not to mention…this pace duplicates! There truly is power in pace–the speed of the leader, is the speed of the team!
I always remind people: you aren’t responsible for people’s ultimate success or failure–that, we can’t claim. But we ARE responsible to get them off to a good start and really help them to begin working their list, and helping them with their launches during their first 30 days. Once you’ve done that you start again with someone new, and remain available for their 3 way calls, events, and keep them plugged into the system.
Step # 2: Make the Name List
Some people will fight you on this step, but you need to do it. Every adult knows at least 2,000 people by name. Trust me, if you paid them $100 for every name they came up with, they’d have more than 2,000 people on their list. Instead of asking your new distributor to come up with a big name list right out the gate, your goal is to help them come up with 40 names: 20 potential customers and 20 potential distributors. Anyone can do that!
Once they have their list written down on paper, you want to help them evaluate and rank the list, based on the QUALITY of the prospects. Ask them questions about each person on their list so you can help them do it.
You’re going to work with them on contacting these first 40 people. That should result in a few new team members and customers. You can then start working with those new people while your rep continues to grow and contact their name list.
Out of every random list of 100 people, there may be two or three superstars (the kind who will run hard and build a multi-million dollar business with your help) just waiting for you to discover and develop them. And there could be 20 or 30 more people who will do the business on a lesser level and still make great money, and many more who won’t do much and/or are potential customers. When you have plenty of people to talk to, you aren’t desperate to sponsor each and every one. People sense when you need them. And that neediness can turn them off and make them react negatively towards your offer.
Source: MLM The Whole Truth
Step # 3: Schedule Two Launch Parties
The next step is to schedule two launch parties with your new distributor. Ideally, you want BOTH parties scheduled, and to take place, within 2 to 7 days of the person signing up in the business. Why two parties? Not everyone they invite will be able to attend the first party, so it’s good to have a second option.
You want to share a few scripts with them on how to invite people to the event. Do some role-playing with them if necessary to help them gain some experience and confidence. Also, make sure you give them realistic expectations of how many people they must invite to find a few people who show up.
What I recommend doing is booking 3 dates for your direct sales launch party. I personally would consider a Thursday or Friday evening, a Saturday afternoon or evening and then a Sunday evening. The first two will take place in your home, or if you prefer at a coffee bar/pub/family members’ house. The third happens on Facebook. However, I encourage you to tell people about one date at a time. I’ll explain that in more detail later in this article.
You want to plan your party for as soon as possible after you sign up and have your product/kit. Ask your sponsor when you are likely to receive it and book it for the closest weekend after that. Some Direct Sales companies have longer shipping times that others, so be prepared and plan accordingly. Sometimes you can be holding your launch within days of joining!
Source: Cat Burchmore
Step # 4: Invite People to the Launch Party
Once you learn how to properly invite people, the business becomes much easier. When it comes to inviting people to your launch party, here are some of my best tips.
- Be excited
- Don’t go into the details
- Be in a hurry
- Keep it short and sweet
- Let people know the start and end time
- Offer an incentive or gift to come
- Don’t be misleading
- If they can’t attend the first launch party, invite them to the second one
- Confirm their attendance before getting off the phone
Step # 5: Conduct the Launch Parties
The final step in the process is to conduct the two launch parties with your new MLM Distributor. Your job is to give the presentation, close the prospects and help them sign up. As you do that, you want to book launch parties with the most excited people in attendance.
For example, if Joe is a guest at the party and he decides to sign up, and he has an interest in building a business, you would book two launch parties with him and repeat these four steps with him.
As you do that with the “hot” prospects, you want to make sure your new MLM Distributor follows up with everyone who attended her launch event and ask them if they would like to join the business or order a product. The fortune is in the follow-up.
After you’ve done these four steps, you can plug your new distributors into your team’s Facebook group and weekly training, and then start working in depth.
How to Launch New MLM Distributors (Long Distance)
Here are my simple steps for launching a new long distance MLM Distributor.
Step # 1: Quality Enrollment
The first step in the process is to conduct a quality enrollment. This means you meet with your new MLM Distributor on SKYPE or ZOOM and help them create their account and place their first order (ideally a kit). You show them the corporate website, give them an overview of your team’s system and training program, answer their initial questions, and briefly get to know each other.
Next, you want to find out their why. This is part of the Quality Enrollment process, and it’s probably the most important step. You need to know WHY each person you enroll joined the business. You have to dig deep and ask a lot of questions so you can get to their real WHY. People will tell you they joined to make extra money, but there’s always more to it than that. Ask them what they would do with the money. You must identify their why. It’s vital.
I’ve heard people in the profession say that your why should make you cry. What that means is that your why should move you emotionally, and keep you enthusiastic about this business during the ups and downs that any entrepreneur can face. It helps you to discipline your disappointments, not to deviate from your mission, and it keeps you driven by your dream!
Everyone has ups and downs, challenges and achievements, disappointments and success. When you are clear about your Reason Why, you will continue to be driven by your dream, rather than being fueled by your disappointments. Take time to write down (or revisit) your “WHY” today–share it with your sponsor, significant other, or your accountability partner. Post it where you will see it. Revisit it from time to time. As your success grows, so will your goals and achievements.
Source: Sarah Robbins
Step # 2: Make the Name List
Some people will fight you on this step, but you need to do it. Every adult knows at least 2,000 people by name. Trust me, if you paid them $100 for every name they came up with, they’d have more than 2,000 people on their list.
Instead of asking your new distributor to come up with a big name list, your goal is to help them come up with 40 names: 20 potential customers and 20 potential distributors.
Once they have their list written down on paper, you want to help them evaluate and rank the list, based on the quality of the prospects. Ask them questions about each person on their list so you can help them do it.
On one of my first master list “100 Names” lists, the 100th person was someone I had known in junior high. I had no inkling that she would be interested, but I wrote her name down anyway. About a year later, I thought, “I’m getting to the end of my list! I’m going to call my 100th person!” It turned out that she was super excited to meet with me! We hadn’t connected for years, but we had a great conversation. She wanted to know what I was up to, so I showed it to her; she ended up loving it and joined my group. I had a great time helping her to build her business, and it was great to renew that friendship by having something in common with her.
Step # 3: Invite their Prospects to a Presentation
The next step is to have your new team member invite their prospects to a webinar, video, conference call, sizzle call or whatever third-party tool you use to share the business and products with others. They want to contact each person one at a time.
If they need your help on the first few invites, by all means do so. After their prospects watch a presentation, they want to follow-up with their prospects within 24-hours to collect a decision.
As your new team member finds interested prospects who want more information (after seeing a third-party tool), you can do three-way calls with them to help your new team member close the sales. Like launching local reps, you are looking for people in depth you can work with. Ultimately, you want to find 1-2 people you can work with, so you can lock in your personally sponsored distributor.
You have your cold market and you have your warm market. Your invite is going to be totally different for each one.
With your warm market, I suggest you just ask them to come out and check out what you are doing. Be upfront, tell them what it is all about. Don’t be shady with it. Tell them some of the benefits of your product and the business.
With your warm market, you can get away with this approach because they already know you.
If they say no be ok with it, not everyone is going to support you and one person is not going to make or break your business.
Your cold market is going to be a bit different. The biggest key here is to ask questions and whatever you do don’t pitch them during the prospecting phase. Your only goal is to find out if they are open or not.
Don’t even tell them the company name.
The one common thing I will tell you about your warm market and your cold market is to let the tools do the work. What I mean is let your company DVD or online presentation do all the explaining for you.
Source: Dereco Cherry blog
Step # 4: Present and Follow up
The last step to launching your long-distance MLM distributors is to participate in the presentation with your new rep. Since it will be a webinar or conference call, you just attend the presentation as a guest. At the conclusion of the event, you help your new rep follow up with each prospect within 24 to 48-hours. Once you identify someone with an interest in pursuing the business, you start working with that new person and take them through these exact same steps.
Here are some additional tips and keys for success on how to launch new MLM Distributors.
- You must have a sense of urgency with your new team members. Most new reps make the decision to mentally quit (or stay in the business) within their first 72-hours. You must strike while the iron is hot and tap into their warm market as quickly as possible. That’s why you need to have them contact all 40 of their hot prospects within 72-hours of joining.
- Let them know you have a game plan or them. Most of the new people you sign up will have self-confidence and worthiness issues. Not only will they have low self-esteem about themselves, but they’ll be skeptical or overly cautious about the business. You need to reassure them and let you know that you will help them.
- This next tip is hard to believe, but true. You must understand that 80 to 90 percent of the people you enroll will not be coachable and follow these instructions. They will either do nothing, and be lazy, or they will try to reinvent the wheel and do it their own way. Work with the ones who are coachable.
- Your primary goal is to help everyone you sign up enroll at least ONE new person, then you start working with that person. This will help anchor your new distributors into the business.
- Do not give your new team member information overload. They don’t need to know anything else until they complete these steps. The less they know the better. Why? Because confused team members with information overload typically do nothing with the business. Let your team member know that they will learn as they go, but they don’t need to know everything to get started. That’s why they have you as their coach.
There you have it folks. These are my best tips on how to launch new MLM Distributors. Whatever you do, you need some type of game-plan for your new distributors. You can follow the advice I outlined in this article, or come up with your own system. Whatever you do, have a system and make sure everyone on your team knows about it and uses is.
What are your thoughts? What are your best tips on how to launch new MLM Distributors? Leave a comment below and let me know what you think. I look forward to hearing from you.
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
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