In this post, I want to share my top 34 ways to get more MLM leads.
This is a big list of lead generation strategies I have used at one point or another in the past (or presently use).
The real key to success is to pick one or two of these methods and then take massive action using those strategies. If you try too many different lead generation strategies at once, you won’t get very good results. You will dilute your efforts and end up wasting your time and money. Focus is key!
One last piece of advice: No matter which lead generation strategy you pick, you still need to connect with the person, preferably face-to-face or at least by phone or SKYPE. You can’t expect someone to just visit your website once and become a customer or distributor without the know, like and trust factor.
This is a RELATIONSHIP based business. It always has been and always will be. If you aren’t willing to talk to people or follow up with your leads, don’t expect very good results with any lead generation strategy.
Top 34 Ways to Get More MLM Leads
These 34 ways to get more MLM leads are listed in no particular order.
If you haven’t done so already, create a free account in Linkedin to let people know you are a home based business owner. Put your phone number, email and website in your profile so people can reach out to you if they want to.
Make sure you include a good picture of yourself as well. Write a good bio. Include your education, interests, job experience, certifications, etc. The more information you can provide, the better.
If necessary, invest $50 to $100 and hire someone with experience to help you create a winning profile that really stands out. It will be money well spent.
Whatever you do, do NOT say anything about MLM or the name of your company in your profile. Stay generic. Your goal is to pique people’s interest and use the curiosity approach, so they reach out to you and ask you questions.
Once you set up a good profile, your real goal is to connect with other people on Linkedin. You can search for people with specific interests, connect with old friends and join groups. You can post articles, videos and even comment on other people’s content.
The options are endless. There is even a paid advertising option on Linkedin, similar to other pay per click ads.
Remember that people are on Linkedin for business and employment. It’s a great resource that many network marketers overlook.
Be smart, provide value, and do not spam people! Be a professional and act like a CEO.
One additional tip is to make a daily checklist of three to five things you will do on Linkedin each day to move your business forward. Set a time limit of 15-20 minutes, do those activities, and then sign off Linkedin and do something else. That way you can work smart.
This is another free and simple way to get more MLM leads.
Every email service, to include Yahoo, Hotmail and Gmail allow you to create an email signature. This “signature” is automatically attached to each of your outgoing emails.
Most people send at least 10 to 100 emails per day from their personal email account, so this is a quick and passive way to expose your business opportunity and products to others.
Every time you create a new email, or reply to an incoming email, your email signature is added to the bottom of the email.
Interested people can check out your email signature, click on your link, and visit your website to learn more about what you do.
When you use an email signature, make sure you don’t say the name of your company, EVER. Just include your name, email, phone number, a catchy phrase, and an enticing call to action.
Make sure you send people to a capture page first, so you can collect their name and email. I generate 3-5 emails per day using this method. Best of all, it is 100% passive. Just set it and forget it.
Facebook is such a powerful way to get more MLM leads, when you do it the right way.
The average person has at least 200 friends on Facebook, and many people have much more than that. If you have 200 friends on Facebook, as an example, and they each have 200 friends, that is 40,000 potential prospects, when you factor in friends of friends.
There are many ways to utilize Facebook to get more MLM leads. Most people do it wrong. Don’t make that mistake.
The key to success on Facebook is to use the curiosity approach. Don’t ever mention the name of your company or products. Don’t spam people either. Keep it generic and positive.
You want to post interesting things such as you:
- Spending time with team members
- Attending a company event
- Recognizing someone on your team
- Lifestyle photos
- Using the products
- Educating people about the benefits of your products
Ideally, you want to say just enough to get people’s attention so they reach out to you and ask you questions.
It’s also very important to make your profile PUBLIC so everyone can see it. In addition, don’t ever talk about politics or religion on your timeline (if you’re using Facebook to build a business). Never, ever post anything negative either.
By all means, you can have an opinion about things, but just realize when you talk about these things I just mentioned (politics and religion), you will automatically “upset” half your potential prospects, who have a different point of view than you do.
Instead, you want to post positive, uplifting and encouraging things on Facebook. Please know the Law of Attraction is always working. No one wants to work with someone negative. Positive attracts and negative repels. Never forget that.
There are also options on Facebook to start your own group, to participate in other people’s groups, to use paid ads, Facebook live, or even create a fan page for your business.
My favorite strategy is to open up your profile and use your personal account for your business. If you do it the right way, you won’t lose friends or bug people. If you do it the wrong way and only talk about your business or products all the time, you will annoy people.
If you aren’t using Facebook to get more MLM leads, you should. There are more than one BILLION people on Facebook.
I have a close friend who is a top recruiter in his network marketing company. He uses Twitter to get more MLM leads and sponsor more reps.
I’ve never used this strategy myself, but I do find it fascinating.
He spent years building up a big following on Twitter. He uses software programs to help him add new followers every single day.
Every day, he tweets 10-20 times about different topics. He shares posts from his blog, inspiring videos, information about his products and business opportunity, funny photos, and countless other things.
He told me that sending private messages is the most effective thing he does each day.
Some of his tweets get retweeted and shared with hundreds of other people.
If you’re using social media, like Facebook, YouTube and Instagram, you can “sync” them up with Twitter so every time you update any of these social media sites, it automatically sends out a Tweet. Even if Twitter isn’t a primary strategy for you, it would be a good idea to “sync” it with your other social media accounts.
This is a great strategy for the millennials or anyone else who is tech savvy. Like any other strategy, it will definitely be a numbers game. You also want to “connect” with people on a human level whenever possible, so you don’t sound like a walking billboard.
5. Drop Cards
I love drop cards.
They are bigger than a business card, but a little bit smaller than a postcard.
A drop card normally has a headline, a few bullet points and a strong call to action.
The purpose of your drop card is to spark someone’s curiosity and get them to call a sizzle number or visit a website.
Some people use drop cards that look like $100 bills.
The options are endless.
Drop cards are inexpensive, effective and very easy to use.
6. Tail Gating
I learn about this method when I was an Avon rep.
This is when you drop the tailgate of your truck, or open the trunk of your car and set up a small table with products and literature about what you do.
You can do this just about anywhere, as long as you get the business owner’s permission first.
For example, you could set up a small tail gating party in the grocery store parking lot, at the flea market, or anywhere else you can think of.
Ideally, you want to be in a place where there is lots of foot traffic.
This attracts people to you.
You can give out samples, answer questions, and even make sales or sign up people on the spot.
I know a lot of folks who do this in Avon and do very well with it.
Online forums are another great place to get more MLM leads.
Try to pick a forum where people at the forum would best match your product line.
For instance, if you sell beauty products, find a couple of beauty forums you can participate in.
Set up your free account and create a signature profile with your link in it.
Focus on answering one to two questions per day and always add value to the forum.
Some of the people who read your posts will check out your link and become a lead.
Just remember, you don’t want to come across as a spammer, so make sure you aren’t pitching your business opportunity or trying to sell your products in the forum.
Just let your signature file do the selling for you.
And make sure your link is to a capture page, not your company’s replicated website.
8. Free Samples
Free samples can be a great way to get more MLM leads.
You could leave samples in public places, hand them out at a flea market, and even give them to friends, family and neighbors.
Put a label on your samples so people know how to get in touch with you, if they want to place an order.
My best advice with samples is only to give them to people who give you their name and contact information first.
That way you can follow up with them in a couple days.
The last thing you want to do is just give out a bunch of samples to people who just want stuff for free.
9. Car Magnet
Get a car magnet and put one on your driver and passenger side door of your car.
Get a magnet with a generic work from home ad.
You won’t generate tons of leads doing this, but some folks will call you to learn more.
I’ve heard plenty of people say they sponsor five to ten people a year from their car magnet (individual results will vary).
Order or create a nice polo shirt with your company logo and slogan on it.
Wear it whenever you can, while you are out and about living life.
Some people will ask you about it, and it’s a great conversation starter.
11. Fairs & Festivals
Fairs, bazaars and festivals are another great place to get more MLM Leads.
You could rent a booth where you can demo your products, generate leads, make product sales, and sign up interested people.
Consider having a contest or free give away, so you can get the most amount of leads possible.
Split the cost of the booth with someone on your team, if needed.
12. Flea Markets
Most companies DO NOT let you sell your products at a flea market.
HOWEVER, you could set up at a flea market to promote your business opportunity.
Or, you could do a generic work from home booth and generate leads.
Lots of people go to flea markets and this can be a great way to have hundreds of people visit your booth.
It also makes sense to approach many of the flea market’s vendors, since they are entrepreneurial by nature.
Even if you aren’t allowed to sell your products at the flea market, it’s still a great way to get more MLM leads.
13. In Home Parties
In home parties are one of the most proven ways to make sales and get new leads for your MLM Business.
Start out by doing a launch party at your home and then book additional parties with excited guests.
The beauty of home parties is that you can share your products with four to ten people at a time, which allows you to work smart and have leverage.
Plus, there is typically a bunch of excitement when you do home parties.
14. Bumper Stickers
Bumper stickers are a cheap and easy way to get more MLM Leads.
You can order a custom bumper sticker for less than $8 and people who read it and like it can call you or visit your website.
Just like a car magnet, use a short and catchy phrase that gets people’s attention and does not mention the name of your company.
15. Name Tags & Buttons
Name tags and buttons are another low cost way to get more MLM Leads.
You should wear a button or name tag everywhere you go.
It’s a good way to get people to ask you questions and initiate a conversation with you.
When I spent some time as a Herbalife rep, they taught us to use a button. It said something like “LOSE WEIGHT ASK ME HOW!” I have to tell you, it was a great way to strike up a conversation with people.
Newspaper ads might not be as effective or as sexy as they once were, but they still do work.
You can start out with your local newspaper and go from there.
Do small runs and test your results.
Try out different ads until you find something that works well for you.
I recommend weekly publications over daily publications.
I also suggest that you promote anything but your business opportunity.
Give away something for free and use a two-step selling process.
Give away a free report, free makeover, free eBook or something, and then let your giveaway introduce the leads to your business and products.
17. Door to Door
This might not be the most effective way to build a network marketing business, and get more MLM leads, but it does work.
Of course, you must not violate any of the “no soliciting” signs.
And you must be prepared for lots of rejection.
But, if you work the numbers, the numbers will work out.
This is probably my least favorite tip on this list, but some people get great results doing it.
It’s definitely not for the feint at heart.
18. Joint Ventures
This is when you team up with other people in non-competitive businesses and leverage each other’s customer base.
For example, if you sell beauty products and your friend sells health products, you could work together at home parties and exchange leads/customers.
19. Team up with Local Businesses
This is another way to work smart, and get more MLM leads.
Find several local business owners and see if you can put some catalogs and business cards in their business.
Offer them some type of incentive to do so.
Offer to promote their business to your customers and team members.
Or, offer to sign them up as a rep and put everyone who responds to the ads from their store, on their team.
You probably won’t be able to do this with any national chains, but it does work well with mom and pop style businesses.
Post some videos on YouTube.
Review your company’s products.
Focus on making videos designed for your target market.
If you are trying to sell lipstick, make videos about lipstick.
Create a separate YouTube channel for your business and create a posting frequency and stick with it.
Make sure you post minimum one to two videos per week, every week.
Keep your videos short and to the point.
Make them educational, not a commercial.
Millions of people watch YouTube videos everyday AND YouTube videos tend to rank high in the search engines.
21. Public Speaking
If you enjoy public speaking, this is another great way to get more MLM leads.
Do a speech about starting a home based business, supplementing your income, or the benefits of what your products have to offer.
Hold a contest so you can collect everyone’s business card and follow up with them at a later date.
Many local groups such as the Chamber of Commerce, Rotary, Elks and Kiwanis are looking for speakers for their events.
All you have to do is ask.
22. Craft Show
Consider setting up a booth at a craft show.
Have a nice display and plenty of samples.
Make sure you do a raffle so you can get the contact information of people who visit your booth.
23. Cold Calling
I know this isn’t sexy, but if you have good phone skills this could be a great option.
You could cold call people in the phone book once you’ve verified their number is NOT on the do not call list.
It takes a special person to succeed with cold calling, but it is possible.
I just read a book where the number one recruiter in the company simply called one page in the phone book every single day.
Crazy but true!
Go out and talk to people.
Don’t intentionally go prospecting, but when you are out and about living life, make sure you introduce yourself to people and do some prospecting.
Focus on making a friend first, get their contact information and then call them back a couple days later to mention your products and business opportunity.
Most of us come in contact with at least 50 to 100 people every single day.
If you put a smile on your face, say hello, and stick your hand out, you will meet a lot of great people.
This is the BEST way to get more MLM leads.
Treat your customers and leads well and always ask them for referrals.
Many people will gladly share referrals with you, if they know you, like you and trust you.
26. Trade Shows
Consider setting up at a trade show to showcase your products and business opportunity.
If you can’t afford to set up at an event, at least go to the trade show and meet new people.
That’s probably your best option since it’s free.
Most trade shows have thousands of visitors.
27. Niche Marketing
Know that not everyone is an “ideal” customer.
Segment niches that would most likely use your product line and focus on advertising to them exclusively.
Advertise in magazines that they read, on websites they visit, etc.
Ultimately, you are looking for a niche that is already buying your type of product or service, and they have the money to do so.
28. Host a Workshop
Consider hosting a workshop about the industry, about starting a business, or something related to your product line.
Provide good information and offer your products and business opportunity at the end of the workshop.
Most local libraries will let you do this free of charge.
29. Yard Sales
If you are already planning on having a yard sale, have a table set up that showcases your products.
Give away a free sample in exchange for someone’s name, phone number and email.
Leverage the foot traffic.
30. COOP Ads
If you, or someone in your upline is good at advertising, considering doing a COOP for the rest of your team.
This is where you pool your money together and everyone gets to share the leads.
31. Conference Calls
Consider doing a conference call about your product line.
If you sell beauty products, do a conference call about how to take care of your skin.
At the end of your phone presentation you can let people know that you sell skin care products.
Newsletters are one of my favorite ways to get more MLM leads. This is a strategy that no one I know uses. I think of it as a potential gold mine.
What I do is offer a generic MLM newsletter that I send out in the mail each month to about 500 network marketers. My newsletter provides valuable content that positions me as an expert in the industry and educates my prospects at the same time. At the end of each newsletter, I talk about my business very briefly. Interested readers contact me to learn more.
What I believe is an even better strategy is to make a newsletter geared around your product line. For example, if your network marketing company specializes in weight loss products, you could make a weight loss newsletter.
Instead of talking to everyone you meet about your products or business opportunity, simply ask them if you can add them to your newsletter. Provide a ton of great content in your newsletter and talk a little bit about your products and business opportunity as well. Interested readers will visit your website, send you an email or give you a call to learn more.
You can send an email newsletter or mailed newsletter. Both methods work, although I believe the mailed newsletter is 100x more effective, even though it will cost more. You could even sell membership subscriptions to your newsletter. The options are endless.
Blogging is a great long-term strategy to get more MLM Leads, but it’s definitely not for everyone.
It is a HUGE time commitment and it can take several years to get any traction. Focusing on other lead generation strategies first would be a much better usage of your time, as I see it.
Most people who decide to start a blog choose network marketing as their niche. This is a big mistake as I see it, because of the competition. Ranking high in Google for any of the network marketing keywords is a monumental task, because you are competing against millions of other people writing about the same things.
If I knew what I knew now about blogging, and I had to start over, I would pick a niche geared around my company’s product line. For example, if my company specialized in essential oils, I would blog about essential oils, and position myself as an expert in that niche.
The benefit of doing this is people who visit your blog are in your target market. They’re looking for what you are offering them. Plus, you have less competition and can rank your blog faster and easier.
While this strategy might not be for 95% of the people reading this article, if you go this route and succeed you will have a HUGE advantage over everyone else in your company. You will have a constant flow of new leads every single day, just like I do.
Also, once you build a successful blog, it’s pretty easy to maintain. You can even outsource most of the tasks like I do.
34. Solo Ads
I love solo ads. This is similar to a joint venture.
It’s when you send your offer to someone else’s email list, for a fee. For example, let’s suppose that a website owner specializing in weight loss has built up an email list of 10,000 subscribers over the past few years. In order to create additional income for her website, she sends out two solo ads per month to her email list.
Basically, someone else creates and ad, pays her a fee for her service, and then she sends their email to her list. It’s really that simple.
When you are using solo ads to get more MLM leads, you need to make sure that your offer matches the “theme” of the email list. In other words, if you promote natural and organic products, you would want to buy a solo ad from someone with a list of “go green” subscribers. Does that make sense?
Prices can vary, but it’s a really fast way to get more MLM leads.
To succeed, give away something for free and use a multi-step selling process. Make sure you send people to a capture page first, so you can get their name and email and build your own email list, and then redirect them to your offer. Don’t just send people to your company replicated website hoping someone will buy your products or join your business. .
I’d like to thank you for reading my top 34 ways to get more MLM Leads. What I suggest you do right now is pick one to three strategies from this list and focus on them exclusively, for the time being.
To do it right, pick a few of the one time things and get those things done quickly (email signature, Facebook, Linked in, etc.) and then pick one active and one passive lead generation strategy.
Once you do that, you simply need to create a short checklist of three to five action steps you will do each day, using the methods you picked, to generate leads. Whatever you do, have some patience and discipline and do these activities every single day, at least five days a week.
Just remember, Rome wasn’t built in a day. You will go through a short learning curve with each strategy before you can expect to get good results, and start getting a steady flow of leads.
It will be worth it though. As you master a few lead generation strategies you can put them on auto-pilot and pursue other strategies as well. Eventually, you want to have five to ten solid methods to get more MLM leads.
What are your thoughts? What are your favorite ways to get more MLM Leads? Leave a comment below and let us know what you think. I look forward to hearing from you.