Today, I want to educate you on how to get leads with Pinterest. Since this is something I am not an expert in myself, I’m going to share a top tip from 10 different Pinterest experts. The tips are listed in no particular order.
What is Pinterest?
In case you aren’t familiar with Pinterest, or why you should use it, here is what I found online.
Pinterest, Inc. is an American social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.
In my own words, I think of Pinterest as an image sharing site.
Reasons to Use Pinterest
From what I found online there are currently more than 290 MILLION Pinterest users. That is a lot of potential prospects for your products or services. Here are some of the reasons you should consider using Pinterest as part of your overall marketing strategy.
- Drive more traffic to your website
- Generate more leads and sales
- Share content you’ve already made
- High user engagement
- Meet new people
- Focus on your target market
- It’s fun!
When done correctly, Pinterest can be a LEAD GENERATION machine!
How to get Leads with Pinterest
What you will see below are the top 10 tips online I could find about how to get leads with Pinterest. Each source is cited after each tip.
# 10: Use Pinterest Advertising
Pinterest has an amazing paid advertising platform that allows you to leverage yourself, work smart, and generate traffic and leads 24/7.
Setting up ads on Pinterest ads is incredibly easy, and very budget friendly.
Pinterest has even created a thorough guide on how to use Pinterest advertising and set up your first ad campaign.
There are 4 different ways you can set up promoted pins which include:
- Awareness Campaigns
- Engagement Campaigns
- Traffic Campaigns
- Conversion Campaigns
After launching your first few ads, you can track your best performing pings and choose to further promote those.
Pinterest also has great targeting options, including customer list targeting and retargeting, for both people that have visited your website or engaged with your pins.
Bonus Tip: If you run a Pin-To-Win contest discussed in the first strategy, you can run secondary promoted Pins that will automatically retarget all of those users engaged with your contest advertising your product or service.
You can also target based on interests, keywords (one of the most useful and powerful targeting options), location, language, gender, and something called “Dynamic Targeting” which has Pinterest determine to who to show your ad to based on the content of the ad.
# 9: Schedule Content Consistently
Like any other marketing strategy, a big part of your success is determined by how consistent and persistent you are with it. Trying something one time is almost always the kiss of death in marketing.
Commit to scheduling content consistently for six months or more—As I mentioned, one fatal flaw when it comes to Pinterest is a lack of consistency and long-term mindset. If you want to test Pinterest or revive your account, commit to pinning (or scheduling pins) every day for a minimum of six months. Follow the general best practices for pinning (most sources say 15–30 pins a day, pinned at varying times throughout the day, work best). This will give you a true test as you track how creating pins and repinning other users’ content impacts site visits and leads from Pinterest.
# 8: Study the Competition
Smart business owners always study their competition. They look at what competitors are doing right, what they are doing wrong, and how they can fill that gap and be different.
After you have a clear understanding of where you are in the Pinterest space, it is time to take a look at the competitive landscape.
Survey the competition to get a feel of not only who is on Pinterest, but also who is doing it right. Among the brands you compete with, who is leading the way with total number of followers? From there you can determine who you want to learn from and explore similar content to share to build your follower base.
Pinterest marketing statistics state that tutorial, guide, DIY and recipe pins have 42% higher click-through-rates than all other pins. In fact, the top ten most repined words on Pinterest are recipe, chicken, minutes, bake, cake, cheese, cut, bottle, step and mix. But does that necessarily mean that you have to share a pin with a cheesy chicken cake recipe that takes just minutes to bake to be successful? The answer is no, and I sincerely hope that you do not serve that for dessert when hosting your next dinner party. Your brand is unique and your Pinterest pins should be too.
Learn from your competitive landscape and use your knowledge as a base, but don’t be afraid to branch out and find customers who are most interested in the products you provide.
# 7: Create Share Worthy Images
One of the quickest ways to stand out with Pinterest, if you want to get leads with Pinterest, is to create the most fantastic images possible. Don’t skimp in this area.
Pinterest is all about eye-catching images that are addictive and engaging. Pinning is not enough, your images need to be optimized so that they are easily visible. Not optimizing would be similar to making SEO mistakes that hamper your brand visibility.
The next question that should come to your mind is, what makes a pin easy to spot? Here’s a small list of things that make your post a little easier to search and a whole lot pinnable.
- The most important aspect of modern day websites and app display is image size. The image should be created in such a way that it is suited to mobile devices and laptops at the same time.
This is exactly why most images are vertical as over 80% of pinners are mobile users. What is the ideal pin size? Ideally, you should be looking at 2:3 or 4:5.
Pinterest is mostly about the image and less about its description. This calls for the images to be stunning, amazing and mesmerizing. If it doesn’t get the attention on the first look, chances are it won’t get any attention at all. It all about creativity, aesthetics, and colors!
A picture is worth a thousand words but without words, it would be less valuable. Attracting traffic back to your blog or website would require a little text with your image. This limited amount of text not only creates a perspective, but it also looks professional. The viewer gets a good impression and an exact idea of what the image is all about.
# 6: Nail Your Landing Page & Lead Magnet
If you’re using Pinterest without a landing page and lead magnet, you are wasting your time. Ultimately, your goal is to redirect some of your Pinterest audience to your own website, so you can get more leads and sales.
What’s the purpose of a landing page? It’s to convert people. The idea here is that you send people from Pinterest to your landing page with the aim of converting them into customers. It’s simple enough, but the magic is in the lead magnet.
A lead magnet is essentially an ethical bribe. It’s when you swap something in exchange for something else. In this instance, you’ll be giving away something of value for free (i.e. an ebook, exclusive tutorial or recipe, etc.) in exchange for your leads email address.
In other words, it’s a great way to make sure your visitors from Pinterest aren’t lost forever. Without an optimized landing page and an awesome lead magnet, you won’t be able to use Pinterest to grow your mailing list.
# 5: Organize Your Pinterest Boards
Pinterest is all about niches. This is why your Pinterest boards are so important.
Board organization is key for several reasons, one being that if you break boards down into niche subsections you’ll get more followers. Here’s why:
- You’ll be optimizing for more keywords users are searching for, which makes you easier to find
- Niche interests get a lot of attention on Pinterest, so niche boards will be more relevant to members of your target audience
- Users are able to quickly see what your board is about and if they’re interested
Use separate Pinterest boards to market different types of products and to different audiences. You can also create sections, which are essentially boards-within-a-board to make organization easier.
# 4: Craft a Catchy About Me Page
You never get a second chance to make a first impression. Make sure your about me page really stands out and showcases what you and your company are all about.
You should have an ‘about page’ or ‘start here’ page. This is how you share about who you are and what you do! Share your personality and tell the reader why YOU are a great fit for them. You don’t have to appeal to everyone; appeal to your ideal client by offering a solution to their problem.
CONTACT PAGE OR ‘WORK WITH ME’ PAGE
This is where you can share your services and packages. You don’t have to list the prices, but detail what you offer. At the very least, have a contact page where someone can email if they want to inquire about what you offer!
# 3: Track & Monitor Your Results
If you can’t track it, don’t do it. It’s vital that you track your ROI for your time and money you have invested with Pinterest.
Getting started on Pinterest is all about experimenting to see what works and what doesn’t. Use analytics tools, such as Google Analytics, to see what sort of traffic increases your site is experiencing at different points in your Pinterest campaign, and how much of that traffic is coming straight from Pinterest.
# 2: Sell by Teaching
This is often known as attraction marketing. This is when you help others solve their problems by teaching. Rather than being seen as a salesperson, you are seen as a coach or solution provider.
The best way to get leads through Pinterest is to write an article that solves a problem. By offering a solution. That your ideal customer needs help with.
By soft teaching. Without giving away your best information.
Lead them to an opt-in to your email list. By offering something free that helps them even more.
Then create Pinterest pins that grab their attention. Pin the stunning pins to all of your relevant boards. Linking them to your website.
Then share the pin on relevant group boards. As well as every relevant Tribe in Tailwind.
Also, add the pin to any relevant Smartloops in Tailwind.
Once your new subscriber is on your email list, sell them something that offers an even better solution.
To any problem they need help with.
# 1: Make Pinnable Images on Your Blog
If you already have your own blog or website, it’s vital that you make your images pinnable. This is my favorite tip on the list, because it helped me the most. I am going to implement this strategy with my own blog.
Make your blog post images pinnable.
You do this by creating pins for your lead magnets and your blog posts. Pinterest users love bright, attractive vertical images with text. These types of images get pinned over and over again.
You can also create pins for your lead magnets, products, and affiliate links and pin them on your boards.
There you have it folks. These are the best tips I could find online about how to get leads with Pinterest. What are your thoughts? What has worked well for you in the past? Leave a comment below and let me know what you think. I look forward to hearing from you.