How to Get Free Website Traffic

Today, I want to educate you about how to get free website traffic.

Many people make the common mistake thinking that making money online is fast, free, or easy. It’s not. One of the common mistakes people make is thinking all you need is a pretty website and the money will start rolling in. Nothing is further from the truth.

If you are trying to make money online, traffic is king. Yes, you need a basic website, but what you really need is lots of quality, targeted traffic.

What I want to do in the paragraphs below is teach you how to get free website traffic. I’ll walk you through a simple five step process I use myself, and then I will share some specific things you can do to bring traffic to your website, even if you don’t have money to spend on advertising.

Five Step Process to Get Free Website Traffic

Five-Step Process to Get Free Website Traffic

I’m a big fan of systems. I believe that if you want to do something well, you need a documented process. What you will see below are the five steps I use to come up with my website marketing plan, so I can be efficient and work smart.

Step # 1: Determine Your Ideal Visitor

If you want to know how to get free website traffic, this is the first and most important step in the process. You must decide WHAT type of people you want to visit your website. This is known as your target market.

Set aside some time to identify what niches or demographics of people would be your “ideal” visitor. Is it stay at home moms in the USA? Is it men in their forties? Is it small business owners with less than 10 employees? Is it divorced dads?

Please put some serious thought and consideration into answering these questions. This will allow you to focus in on the perfect visitor. Until you identify your target market, nothing else matters.

Step # 2: Determine Where Your Target Market Hangs Out Online

Once you know your target market, spend some time to figure out where they hang out online.

  • What forums do they visit?
  • What keywords are they searching for?
  • What blogs and websites do they visit?
  • What newsletters do they subscribe to?
  • What groups do they participate in on social media?
  • What videos online are popular with people in that chosen niche?

I like to call this consumer research. You must evaluate your competitors. You also want to figure out what websites your target market loves, what information they are searching for, etc. Knowing this information will help you identify WHERE you want to spend your time with your marketing efforts.

Step # 3: Decide What You Want Each Visitor to Do

The next step in my five-step process on how to get free website traffic is to decide what you want each person to do once they visit your website.

Do you want them to buy something? Are you trying to get their contact information, so they become a lead? Are you trying to get more subscribers to your YouTube channel? Are you simply trying to get more traffic to your website? Or something else?

It makes no sense to start your marketing campaign until you know what you want each visitor to do when they get to your website.

Step # 4: Determine Your Marketing Plan

The next step in the process, now that you’ve answered these other questions and done your consumer research, is to decide what your marketing plan will be. We know you are trying to do things for free, so you won’t have a marketing budget.

But you should have specific marketing goals. You should have a daily action plan or checklist detailing exactly WHAT you will do each day to generate your free website traffic.

Step # 5: Execute Your Plan

Most people will skip straight to this step. That is a huge mistake. If you don’t know the who, how, what, why, where, or when before you start promoting your website, you are going to go through a lot of frustration. You will waste time and energy.

Assuming you have gone through each of the five steps mentioned above, you can now apply any of the ideas you see below as part of your marketing plan.

How to Get Free Website Traffic

How to Get Free Website Traffic

I’d like to share 12 ways to get free website traffic. My best tip is to start out with ONE of these strategies at a time. Do that strategy for one month. Learn everything you can about it and take all out massive action. Once you learn what you are doing, then you can start with a second strategy.

# 1: Leave Blog Comments

One of my favorite ways to get free website traffic is to leave high quality blog comments on relevant blogs in your niche. Find the two to five most popular blogs that post content for your target market and become an active contributor on their blog.

Whenever they publish a new post, read it, and post a comment. Include a link to a relevant page on your website. Also, make sure you reply to other comments that people leave.

Simply put, be a person of value, not a spammer. If you provide good comments, some people will naturally click on your link to learn more about you and what you do.

One good blog comment can send you thousands of visitors for YEARS to come. 

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. ~ WordStream

# 2: Email Signature

Harnessing the power of your email signature can be an ingenious yet often overlooked method to drive free website traffic. The key lies in crafting a compelling and concise signature that includes a clickable link to your website.

Begin by ensuring that your signature is visually appealing and professional, utilizing a clean layout and an appropriate font. Next, strategically place a call-to-action inviting recipients to visit your website, offering a brief and enticing glimpse into what they can expect to find. Whether it’s a promotion, a recent blog post, or simply an invitation to explore your offerings, make sure the link is prominently displayed and easily accessible.

Consider leveraging every email interaction as an opportunity to expand your online reach. Encourage colleagues, clients, and friends to use your signature template, amplifying its potential impact across various networks.

Additionally, explore email marketing tools that allow for dynamic signatures, enabling you to tailor your message based on recipient demographics or preferences. With consistency and creativity, your email signature can serve as a subtle yet effective gateway to drive valuable traffic to your website, ultimately fostering greater engagement and potential conversions.

Facebook drives up to 25percent of all traffic to websites

# 3: Post in Facebook Groups

Posting in Facebook groups presents a dynamic avenue for generating free website traffic and engaging with a targeted audience. To maximize this strategy, begin by identifying groups that align with your website’s niche or target demographic.

Joining and participating in these groups can establish credibility and trust within the community. Once you’ve established a presence, share valuable content from your website that addresses common pain points or interests of group members. Whether it’s informative blog posts, engaging videos, or exclusive promotions, ensure that your content adds genuine value to the group and sparks meaningful discussions.

Moreover, active participation in Facebook groups allows you to interact directly with potential visitors, fostering relationships and driving organic traffic to your website. Engage in conversations, answer questions, and provide insights that demonstrate your expertise and authority in your field.

Additionally, leverage the group’s promotional opportunities, such as designated self-promotion threads or collaboration opportunities with group admins, to further amplify your reach. By consistently providing value and building rapport within Facebook groups, you can cultivate a loyal following that eagerly clicks through to explore your website, ultimately driving traffic and expanding your online presence.

When relevant, include a link to your website. Just make sure you read the rules and policies of the group before you do this, because some groups prohibit this.

There is an abundance of Facebook groups you can join that cater to all different niches, many boasting tens of thousands of members. Do a simple search of the group section for keywords relating to your industry and you’ll find a number of quality groups you can join.

Once you’re a member, you can start interacting with others in the group. But remember to read the group rules before you start promoting your business. Most groups have designated promo days on which you’re allowed to promote your content or link to your website. If you promote yourself on non-promo days, you could get banned. When you can’t promote your links directly, you can still get the word out about yourself by participating in conversations and giving advice to other members in the comment section. ~ Inc.

# 4: LinkedIn

LinkedIn offers a potent platform for generating free website traffic through strategic networking and content sharing. Begin by optimizing your LinkedIn profile to reflect your website and its offerings, ensuring that your bio and experience sections are compelling and keyword-rich.

Actively engage with your network by sharing valuable content related to your industry or niche, such as blog posts, articles, or multimedia content from your website. Leverage LinkedIn’s publishing platform to showcase your expertise through long-form posts, positioning yourself as a thought leader within your field and driving traffic back to your website through embedded links.

Furthermore, participation in LinkedIn groups can be instrumental in expanding your reach and driving targeted traffic to your website. Join groups relevant to your industry or target audience and contribute meaningfully to discussions by offering insights, advice, and valuable resources.

When appropriate, share links to relevant pages or articles on your website, providing additional value to group members while subtly promoting your own content. Engage with group members authentically, building relationships and trust over time, which can lead to increased website traffic as members become curious to learn more about you and your offerings.

By leveraging the power of networking and content sharing on LinkedIn, you can effectively drive free, high-quality traffic to your website while simultaneously establishing your authority within your industry.

A LinkedIn profile is another fantastic way to get more traffic to your website or business. Simply make sure your profile has keywords scattered throughout so you’ll more frequently show up searches. In addition, LinkedIn is another great resource to define your business so your customers know what your business is all about and can easily access information that is helpful to them. ~ Breaking The One Percent

# 5: Instagram

Utilizing Instagram to drive free website traffic requires a strategic approach that combines captivating visual content with effective calls-to-action. Begin by optimizing your Instagram profile to include a clear and concise bio that directs visitors to your website.

Utilize the “Website” field to link directly to your site, providing a seamless pathway for users to explore further. Craft visually appealing and engaging posts that showcase your brand, products, or services in an authentic and compelling manner.

Incorporate relevant hashtags to increase discoverability and reach, ensuring your content is seen by a broader audience. Additionally, leverage Instagram Stories and IGTV to share behind-the-scenes content, tutorials, or product demonstrations, further enticing your audience to visit your website for more information.

Engage with your audience consistently by responding to comments, direct messages, and mentions, fostering meaningful connections and encouraging interaction. Implement interactive features such as polls, quizzes, and countdowns to increase engagement and keep your audience actively involved with your content.

Furthermore, collaborate with influencers or complementary brands to expand your reach and tap into new audiences. Host giveaways or contests that require participants to visit your website, driving traffic while simultaneously increasing brand awareness.

By leveraging Instagram as a visually immersive platform and fostering genuine connections with your audience, you can effectively drive free website traffic and cultivate a loyal community of followers eager to engage with your brand further.

A recent survey conducted by HubSpot showed that seven out of ten hashtags on Instagram are branded. So, if you haven’t gotten around creating a custom hashtag for your brand, now is the right time! After all, this is the platform where users engage with branded content the most. Statistics show that brands are getting 10x higher engagement rates on Instagram than they do on Facebook. ~ WebsiteSetup

# 6: Pinterest

Pinterest offers a unique opportunity to drive free website traffic through visually appealing content and strategic pinning tactics. Start by creating a Pinterest business account and optimizing your profile with a clear and concise description that includes keywords relevant to your website’s niche.

Utilize Pinterest’s “Claim Website” feature to link your website directly to your account, allowing users to seamlessly navigate from your pins to your website. Craft visually stunning pins that showcase your products, services, or content in an eye-catching manner, ensuring they align with popular trends and keywords within your niche. Optimize pin descriptions with relevant keywords and hashtags to improve discoverability and increase the likelihood of appearing in users’ search results.

Implementing a consistent pinning strategy is crucial for driving free website traffic on Pinterest. Create boards that cater to different aspects of your niche or target audience’s interests and regularly pin fresh content to keep your profile active and engaging.

Utilize scheduling tools to plan and automate your pinning schedule, ensuring a steady flow of content reaches your audience at optimal times. Additionally, leverage group boards within your niche to expand your reach and increase the visibility of your pins to a broader audience.

Engage with other users by repinning, commenting, and sharing content, fostering connections and driving traffic back to your website through genuine interactions. By strategically leveraging Pinterest’s visual platform and implementing a consistent pinning strategy, you can effectively drive free website traffic and grow your online presence.

Pinterest doesn’t like to call itself a social network. It’s more of a discovery tool for inspiration and information. Pinterest acts as a visual search engine and millions of people conduct searches to help them plan for their weddings, look for gifts to buy during the holidays, and ideas on how to make their life easier. This is why it’s important to go beyond growing your followers and think of Pinterest as a visual Google. And like a good blog post, each pin that redirects to your website should have 2-3 keywords in its description. ~ The Agents of Change

# 7: Guest Posting

Guest posting on other blogs presents a powerful strategy for driving free website traffic while simultaneously establishing authority within your niche. Begin by identifying reputable blogs within your industry that align with your target audience and offer opportunities for guest contributions.

Craft high-quality, informative, and engaging content that adds value to the host blog’s audience while subtly promoting your expertise and website. Include a well-crafted author bio at the end of your guest post, showcasing your credentials and providing a direct link back to your website. By offering valuable insights and resources, you not only attract the attention of the host blog’s audience but also entice readers to click through to your website to learn more about your offerings.

Furthermore, guest posting allows you to tap into existing audiences and expand your reach beyond your own platform. As your guest posts are shared and promoted by the host blog, they expose your brand to new potential followers and customers who may not have discovered your website otherwise.

Engage with readers by responding to comments and questions on your guest posts, fostering relationships and building trust within the community. Over time, consistent guest posting efforts can lead to a steady influx of free website traffic from diverse sources, ultimately helping you grow your online presence and expand your reach within your industry.

Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective way. It helps you gain traffic because you’re able to get in front of a large and relevant audience—If you can’t beat ‘em, join ‘em. Plus, you establish credibility and authority by providing a valuable article and being shown on a reputable site. Once you provide value, these readers will go to your site. ~ Convince&Convert

Google holds more than 70percent of search engine market share

# 8: SEO

Search Engine Optimization (SEO) is a fundamental strategy for driving free website traffic by improving your site’s visibility and ranking in search engine results pages (SERPs). Begin by conducting thorough keyword research to identify relevant terms and phrases that your target audience is searching for.

Integrate these keywords strategically throughout your website’s content, including titles, headings, meta descriptions, and body copy, to signal to search engines the relevance of your site to users’ queries. Additionally, optimize technical aspects of your website, such as site speed, mobile-friendliness, and crawlability, to ensure a seamless user experience and improve your site’s ranking potential.

Furthermore, creating high-quality, valuable content is essential for attracting organic traffic through SEO. Develop comprehensive and informative content that addresses your audience’s needs, questions, and interests, positioning your website as a valuable resource within your industry or niche.

Regularly publish fresh, original content, such as blog posts, articles, videos, and infographics, to keep your site relevant and engaging for both users and search engines. By consistently implementing SEO best practices and delivering valuable content, you can increase your website’s visibility and ranking in search results, driving free, targeted traffic to your site over time.

# 9: Safelists & Traffic Exchanges

Safelists and online traffic exchanges are platforms that offer opportunities for website owners to promote their sites and generate free traffic. Safelists typically involve email marketing campaigns where members agree to receive promotional emails from other members in exchange for the ability to send their own messages to the list.

By joining safelists, website owners can reach a wide audience with their promotional messages at no cost, potentially driving traffic to their sites. However, it’s important to note that the effectiveness of safelists can vary, as recipients may be inundated with emails and may not always engage with the content.

Online traffic exchanges operate similarly, allowing members to earn credits or points by visiting other members’ websites. These credits can then be used to promote their own sites within the exchange network. While traffic exchanges can provide a boost in website visibility and traffic, the quality of visitors may be lower compared to organic or targeted traffic.

Additionally, excessive reliance on traffic exchanges may not lead to sustainable long-term growth, as the traffic generated may not convert into meaningful engagement or sales. Nonetheless, when used strategically alongside other marketing efforts, safelists and traffic exchanges can contribute to increasing website traffic and visibility.

# 10: YouTube

Utilizing YouTube as a platform for driving free website traffic involves creating engaging and informative video content that resonates with your target audience. Begin by conducting keyword research to identify topics and keywords relevant to your niche or industry.

Craft compelling video titles, descriptions, and tags that incorporate these keywords to optimize your videos for search engine visibility. Additionally, create visually appealing thumbnails that entice viewers to click on your videos when they appear in search results or suggested content.

Furthermore, strategically incorporate calls-to-action (CTAs) within your videos to encourage viewers to visit your website. This can include verbally prompting viewers to visit your website for more information, placing clickable links in the video description, or using YouTube’s built-in end screens and cards feature to direct viewers to relevant pages on your site.

Additionally, engage with your audience by responding to comments and fostering a sense of community around your channel. By consistently delivering valuable content and directing viewers to your website through strategic CTAs, you can effectively leverage YouTube as a powerful tool for driving free website traffic and expanding your online presence.

YouTube can help increase traffic to your website. Add annotation links to the video, and links back to your website in the description. Alternatively, you can request other YouTubers to share your content or link on their video. Making a video weekly can help drive traffic back to your site. ~ Innovative Flare

# 11: Email Marketing

Email marketing remains one of the most effective methods for driving free website traffic by nurturing relationships with subscribers and directing them to your site. Start by building an email list of engaged subscribers who have opted in to receive communications from you. Offer incentives such as exclusive content, discounts, or free resources in exchange for email sign-ups to entice visitors to join your list.

Once you’ve built a substantial subscriber base, create compelling email campaigns that provide value to your audience, whether it’s through informative newsletters, product updates, or personalized recommendations. Incorporate visually appealing designs and engaging copy that encourage recipients to click through to your website for more information or to take advantage of special offers.

Moreover, segmenting your email list based on demographics, interests, or past behavior allows you to tailor your messages and offers to specific segments of your audience, increasing relevance and engagement. Experiment with different types of email content, such as promotional campaigns, educational series, or curated roundups, to keep subscribers interested and coming back for more.

Additionally, utilize automation tools to set up triggered email sequences, such as welcome emails, abandoned cart reminders, or re-engagement campaigns, to stay top-of-mind with your audience and drive ongoing traffic to your website. By consistently delivering valuable content and strategically leveraging email marketing techniques, you can effectively drive free website traffic while nurturing relationships with your audience to foster long-term engagement and loyalty.

# 12: Offline Strategies

Don’t neglect the offline marketing strategies either. Here are a few simple things you can do to get free website traffic offline. These are either free or low cost.

  • Drop cards
  • Flyers
  • Car Magnet
  • Business Cards
  • Thank you notes
  • Clothing

When it comes to boosting traffic, offline sources are usually overlooked, which is a real shame. When you utilize offline sources, it can have a huge impact on the amount of traffic your website gets. According to research from iProspect and Jupiter Research, 39% of consumers who perform online searches for more information ultimately make a purchase as a result of the influence of offline channels. ~ searchenginepeople

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Final Thoughts

In conclusion, these are my best tips on how to get free website traffic. Once you learn how to generate targeted traffic on demand, it’s easy to make money online in ANY niche. On the other hand, if you don’t know how to generate free or paid website traffic, it doesn’t matter how good your idea is, or how beautiful your website is, you will fail.

What are your thoughts about how to get free website traffic? Which strategy on this list is your favorite and why? Leave a comment below to let me know what you think. I look forward to hearing from you.

Recommended Reading
  1. How to Promote Your Capture Page
  2. Best Places to Advertise
  3. 34 Ways to Get Leads
  4. How to Get Leads on LinkedIn
  5. How to Monetize Your Website
chuck holmes


Chuck Holmes
Network Marketing Professional

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